Move Over Santa! There’s a New Man in Town this Christmas

Red, gold and green might be the traditional colors for Christmas, but this year, the new Tiffany & Co. Christmas campaign turns tradition on its ear. Already distinctive for its trademark robin egg blue, Tiffany & Co. infuses their ad campaign with this unorthodox hue for a remarkably calm, clean and exotic new type of Christmas appeal.

Romulo Pires is the male face of the campaign and sparkles amidst the fluffy urban freshness and oversized sparkling gifts, working opposite Valeria Garcia who herself is the embodiment of retro perky. There’s no Santa in sight in this campaign and that’s because Romulo’s quiet, contrastingly dark and debonair attitude is enough of a dominating male presence to spark nostalgic thoughts of 50’s ads. Set designer Shona Heath has captured the magic of the modern Christmas to a Tee.

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