Step PetsTim Cooley – MBA

Binoy Mohanty – EAETopher Nadauld – EAE

Ellie Nelson – Local Artist

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2927728/

Validation

• Count Steps?• Yes

• Responses• “I need that!”• “I can already see myself going around my

neighborhood trying to collect the pets.”• “This would be great for kids.”• “It looks like a kids game.”• “We could be collecting pets right now.”

Milestones

1. Artwork1. Need to know what the style of

art will be appealing to ur demographic for collecting

2. Animation1. Create a mock up for animation2. Create a scalable system

3. Coding1. Access coding needs

1. Profile creation2. Early testing

1. Apple License (potential need for business formation)

4. Market Testing2. Launch Alpha Version with 10

testers3. Fix bugs4. Develop Dev Road map based on

feedback

Ask - $500

• $500 – Targeted Qualtrics Survey

•We will be targeting:• 100• Females• Between the age of 35 –

55•With children at home

• Outcomes – We will know:• Style of art• Design of the animals• Future pets• Likelihood of sharing this

type of game• We will know other factors

that could encourage the behavior change we are looking for.

How does it work?

Red Treats• Earn 1 treats for

every•2000 steps

•Accessories (hats, shoes, collars etc..)

Gold Treats• Earn 1 treat for

reaching•10,000 steps per

day

•New Pets

How do you make money?

Vanity• All items can be purchased• Some items like costumes can

only be purchased

Black Treats• Black treats can be purchased

and then used to buy any item in the game

Exercise verse Spending

• Tension• The goal is to create the right amount of tension, where walking is

easier for some things and buying is easier for others. This will be a major focus of the game.• This will all be done through mathematical simulations and play

testing.