Panteion UniversityMarketing & Public

RelationsLab

Event Planning

N.E.R.D.SΓΚΡΙΜΟΠΟΥΛΟΥ ΚΟΡΑΛΙΑ

ΔΗΜΗΤΡΑΚΟΣ ΠΕΤΡΟΣ

ΣΕΛΙΝΟΠΟΥΛΟΥ ΤΙΝΑ

ΑΕΡΑΚΗΣ ΕΚΤΟΡΑΣ

ΚΟΥΡΟΥ ΑΝΑΣΤΑΣΙΑ

ΜΑΘΙΟΥΔΑΚΗΣ ΔΗΜΗΤΡΗΣ

ΚΤΕΝΑ ΑΝΑΣΤΑΣΙΑ

WELCOME TO TOMMOROWLAND

•Festival of electronic music organized in Belgium , De Schorre , Boom city every year since 2005•Themed as a fairytale•Different music stages depending on the kind of music being played•2007 the first two day Tommorowland2008 for the first time the number of visitors was over 50000•For the fifth festival more spaces were created includind a ski run and a stage called “I LOVE THE 90s”

•2011-2012 3 day event with more than 180000 visitors per year•Voted as the best festival of its kind globally•Prices are : 72.50 euro for one day and 172.50 euro for the 3day festival. + 34.50 euro for camping•Creation of online store for merchandizing •Online timetable and countdown of the festival•Highest ferris wheel is Europe . Unique opportunity to watch the festival from above.

REASONS OF SUCCESS

• Publicity: official site, facebook page, twitter account, application

• great event planning: 450 artists from all over the world, 16 different stages, live broadcast ‘‘Tomorrowland TV’’, safely transportation of 180.000 people from 75 different countries, tomorrowland’s camping ‘‘DreamVille’’, fairytale decoration, beautifully natural area ‘‘Boom Belgium’’

international appeal of the festival

strong visual experience along with dance-electronic festival

disability access

•period-summer(July)

•target group: everyone over 18 who loves electronic dance music events

• organized by ID&T, huge entertainment and media enterprise