Presentation from a conference talk given by Wooga CEO Jens Begemann.
Text of Wooga Next Generation Social Games
1 Next genera*on Social Games Jens Begemann: Founder & CEO,
wooga
2 wooga world of gaming About wooga Jens Begemann Founded
January 2009 Founder & CEO Funding: Founders, Balderton
Capital, Holtzbrinck Ventures (total of 5m+) Interna*onal team of
55 from 14 countries in Berlin Key stats 3 games; 12m monthly ac*ve
users on FB Biggest European social game developer Less than 3% of
users from adver*sing 70% of users are female (age 20-60)
wooga
Mafia Wars 3 Zynga
Pet Society EA Playfish
5 FarmVille Zynga
FrontierVille Zynga
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole
Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early
ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks &
Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT
Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2
V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
The trend is your friend wooga
16 City building games are a fad 3 2.5 2 1.5 1 0.5 0 wooga
17 City building games are a fad? -> No! 3 2.5 2 1.5 1 0.5 0
wooga
21 Farming games are dead, right? 3 2.5 2 1.5 1 0.5 0
wooga
22 Farming games are dead, right? 3 2.5 2 1.5 1 0.5 0
wooga
23 DAU development of Monster World 900,000 800,000 700,000
600,000 500,000 400,000 300,000 200,000 100,000 0 2010-04-15
2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 wooga
2010-10-15
24 Country Story EA Playfish
Monster World wooga
28 Easy, but gameplay- depth Mone*za*on Emo*ons = Progress New
genera:on social games Newsfeed = Balancing & Player2Player Re-
interac*on Engagement 3 second/ minute/hour/ day/month
mo*va*on
29 The future Core games? Synchronous Connected: mul*player?
PC, tablet, Play with phone strangers? Mone*za*on: Deep Gated
content? mul*-year Brand gameplay integra*on? Real social
interac*ons with friends wooga
