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1 Next genera*on Social Games Jens Begemann: Founder & CEO, wooga

Wooga Next Generation Social Games

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Presentation from a conference talk given by Wooga CEO Jens Begemann.

Text of Wooga Next Generation Social Games

  • 1 Next genera*on Social Games Jens Begemann: Founder & CEO, wooga
  • 2 wooga world of gaming About wooga Jens Begemann Founded January 2009 Founder & CEO Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of 5m+) Interna*onal team of 55 from 14 countries in Berlin Key stats 3 games; 12m monthly ac*ve users on FB Biggest European social game developer Less than 3% of users from adver*sing 70% of users are female (age 20-60) wooga
  • Mafia Wars 3 Zynga
  • Pet Society EA Playfish
  • 5 FarmVille Zynga
  • FrontierVille Zynga
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • Invites No*ca*ons Big! Big! Discovery Newsfeed Newsfeed Prole Boxes Prole boxes Invites Requests No*ca*ons VIRALITY Spam! Early ENGAGEMENT newsfeed Newsfeed VIRALITY ENGAGEMENT Bookmarks & Bookmarks Counters Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT Requests VIRALITY No*ca*ons No*ca*ons ENGAGEMENT Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010
  • The trend is your friend wooga
  • 16 City building games are a fad 3 2.5 2 1.5 1 0.5 0 wooga
  • 17 City building games are a fad? -> No! 3 2.5 2 1.5 1 0.5 0 wooga
  • Social City Disney Playdom
  • Millionaire City Digital Chocolate
  • 20 Farming games are dead, right? 7 30 6 25 5 20 4 15 3 10 2 5 1 0 0 wooga
  • 21 Farming games are dead, right? 3 2.5 2 1.5 1 0.5 0 wooga
  • 22 Farming games are dead, right? 3 2.5 2 1.5 1 0.5 0 wooga
  • 23 DAU development of Monster World 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 wooga 2010-10-15
  • 24 Country Story EA Playfish
  • Monster World wooga
  • 28 Easy, but gameplay- depth Mone*za*on Emo*ons = Progress New genera:on social games Newsfeed = Balancing & Player2Player Re- interac*on Engagement 3 second/ minute/hour/ day/month mo*va*on
  • 29 The future Core games? Synchronous Connected: mul*player? PC, tablet, Play with phone strangers? Mone*za*on: Deep Gated content? mul*-year Brand gameplay integra*on? Real social interac*ons with friends wooga
  • 30 wooga
  • 32 P.S. wooga.com/jobs Jens Begemann: [email protected] wooga