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The International Foodservice Network

Юрген Штрассер, г. Мюнхен, тема: Гастрономические тренды Европы 2016

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The International Foodservice Network

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10 visionaries...that revolutioned our daily life

Steve Jobs Apple The digital humanistMiuccia Prada Prada The fashion philantropistHoward Schultz Starbucks The king of take-away coffeeMark Zuckerberg Facebook The revolutionary of friendshipIngvar Kamprad Ikea The symbol of flat packaging Carl Djerassi Contraceptive

pill Love liberator

Jamie Oliver Jamie Oliver The specialist of simple kitchen Albrecht brothers Aldi The extremists of savings

Joanne K. Rowling Harry Potter The universal magician

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Howard Schultz

He made out of coffee, originally intended for breakfast and meals,

a take away drink that you can sip

everywhere, all day long.

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Jamie OliverHe made cooking easy and accessible to everybody.He fascinates the younger generation, disclosing them gastronomy and healthy food.

.

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You just need a little grain of genius…

1. Know-how2. Creativity 3. Inspiration4. Intuition5. Independence 6. Obstinacy7. A bit of change

The 7 ingredients fundamental for your success

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Main tendencies 2015

1. Comfort

2. Health

3. Trust

4. Emotion

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The role of foodservice today

Restaurant and foodservice industry

A (public) living room in society

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1. Thesis

Growth is to be found at intersection points of close-bybusiness

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Growth is at intersection points between:

Business

Transports Foodservice Leisure

Work

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Locations

We eat there where we find food

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Eating outdoor

The more we live and work

indoor,

The more we want to spend

our free time

outdoor

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2. Thesis

MixSpeed and quality,Discipline and pleasure

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Modality of culinary consumption

More feminine menus

A higher demand for fresh

products

Maximum individuality

Health and pleasure= a binome, not a contradiction

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The market of Take-Away

A refined normal habit is today trendy

Simple thingsfull of refinement

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3. Thesis

Culinary cultures

from all over the world co-exist together

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World Kitchen

Between local and international market

Between local and ethnic kitchen

Local ingredients available all over the world

1703.05.2023

Kitchen and import / export

Stereotypes facilitate the transmission of culinary cultures

(Stereotypes = preconcpetions acquired and memorized by millions of people)

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New taste sensations

A major challenge for restaurant owners

A chance for restaurants

New taste profiles

New products

New cooking methods

New adventures for consumers

1903.05.2023

4. Thesis

Local products and recipes come back

2003.05.2023

Regional kitchen

Consumers look for :

Familiarity Security Transparence

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Local kitchen

It will always play a central role in people’s

culinary biography

Its footprint stays for ever

It belongs to a nation’s cultural code

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The recipe for success

70 % of family and familiar memories

30 % of novelty

Consumers love innovative tradition

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5. Thesis

Coffee bars

Part of an infrastructure

10 minutes pause

A small daily luxury

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Evolution of modelsDrinks

Hot drinks Breakfast, After meals During meals Small coffee cups

Snack to drink 24/7 consumption Take away Big mugs

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6. Thesis

Freshness

Rapidity

Esthetics

2603.05.2023

Fast and handy

Healthy and simple foodPeople have little time available, but still want to enjoy

Pioneers: Wagamama, Vapiano

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Power of persuasion

Equipment

Brand

Service

Price

Style

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7. Thesis

New drinks

Better taste

Exotic mix

Added values

Big brands

Amazing advertising

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8. Thesis

Lifestyle replaces living standards

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The joy of living

Consumers look for:

Style

Character

Aestetics

Places to live

3103.05.2023

9. Thesis

Quality is an obligation and

an engine for growth

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The 5 big parameters for quality

Gastronomy Client

Raw materials Freshness Recipes Taste Employees ServiceTransparence Product policyRental space Atmosphere

Creation Results

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Conclusions

Foodservice: cannot disappear from Internet

cannot be exported in low cost countries

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Innovation, profitability and appeal

The ideal restaurant is:

innovative in: its market, its market share, its future

profitable in: its offer, while proposing competitive prices

appealing in: its staff and clients

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In the future

Eating and drinking: the most international languages! Restaurants are open to the worldSuits both locally than globally

Products. Concepts. Careers.Do not miss the

occasion!

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500 members11 000 restaurants6 billion € turnover50 000 employees

Since 1993 - www.leadersclub.fr

Since 2001 - www.leadersclub.de

Since 2003 - www.leadersclub.ch

Since 2004 - www.leadersclub.be

Since 2006 - www.leadersclubrussia.com

Since 2014 - www.leadersclubturkey.com

An International Network

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Leaders Club InternationalPresident: Jurgen StrasserContact: Francesca Cardarellif.cardarelli@leadersclubinternational.comwww.leadersclubinternational.com

Leaders Club BelgiumPresident: Eric De [email protected]

Leaders Club FranceCo-Presidents : Vincent Mourre,Nicolas Riché, Jonathan [email protected]

Leaders Club GermanyPresident: Roland [email protected]

Leaders Club RussiaAnastasia Morozova - [email protected] Mozel - [email protected]

Leaders Club SwitzerlandPresident: Claudine [email protected]

Leaders Club Turkey

Atif Malik: [email protected]

Leaders Club UkraineIgor Sukhomlyn (President)[email protected]

Our International correspondants

EUROPENetherlands: [email protected][email protected]

ASIASingapore – Malaysia – ThailandeMr. Pascal Hequet [email protected] - China – CoreaMr. Pierre Baudry – SBA [email protected]

AFRICAMoroccoEric Arnoux [email protected] Barut [email protected]

Contacts

Thank you Ukraine!