10 Menu Design Hacks To Build Guest Loyalty

Why We’re Talking About Menu Design

What You Don’t Know Can Hurt You

GUEST BEHAVIOR The average time a guest spends on a menu is 109 seconds.

RESTAURANT REVENUE Menu design influences not just what people order, but how much of it they order.

Today’s Agenda

• Menu Psychology: The Impact Of Restaurant Design On Guest Experience

• Menu Design: Using Psychology To Reach Your Goals

• What You See Is What You Get: Make The Words On Your Menu Count

• Building Guest Loyalty: 10 Menu Design Tips To Use Today

• Give Em Something To Talk About: Socializing Your Menu

The Psychology Of Menu Design

The Mind Knows What The Heart Wants

Attribute Priming

… or in this case, the stomach

Recency

Framing Effect

Decision Paralysis

Dominated Alternatives

Irrational Value Assessment

What This Means For The Guest Experience

Your menu should be designed to help your guests get what they want with the least possible friction. It should focus on food and the pleasure that diners will receive from the experience of eating in your restaurant.

While reducing the pain of spending and the burden of choice.

Menu Design: Using Psychology To

Reach Your Goals

WHAT YOUR GUESTS NEED

Reduce the pain of spending Increase perceived value

Be honest

Menu Do’s

Include price decoys

Include nutritional information

Make descriptions detailed

Make labels evocative

What You See Is What You Get

A Window Into Your Kitchen

Be Confident In What You Serve

Don’t Create Confusion

Promote Your Food AND Your Team

It’s More Than A Collection Of Words

Don’t underestimate spell check The right word… in the

right spot

The price is right

That’s exactly what I ordered

WHAT’S ON THE MENU?

Offer less sell more Play to your strengths

Are specials really special?

Designing A Menu Today Might Be Unrealistic… but here’s what you can do with your current menu

Server Retraining

Menu Repair

Specials

Exceed guest expectations and run better shifts