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Cooking oil shopping behavior of Vietnamese

- 81% know and use Neptune cooking oil brand

Survey information

• Cooking oil shopping behavior of Vietnamese

• 500 Vietnamese female above 20 years old

• Conducted on Dec 23th, 2014 – Dec 26th, 2014

Executive Summary

• 81% know and use Neptune. Sailing boat, Coroli and

Knife are 3 brands having least recognition.

• 89% has a room to change a brand.

• 1L is the most popular size for all age groups

• 39% do stir-fried cooking style everyday

• 47% use the oil only once. 53% re-uses it

Which brand do you recognize and use?

81%

80%

72%

72%

57%

37%

31%

28%

6%

5%

5%

16%

19%

21%

24%

34%

34%

43%

47%

25%

32%

24%

3%

1%

7%

4%

9%

29%

26%

24%

69%

63%

71%

Neptune

Tường An

Simply

Meizan

Cái Lân

Marvela

Kiddy

Đệ Nhất

Coroli

Knife

Sailing boat

I know and use it I know but don't use it I do not know

81% know and use Neptune. Sailing boat, Coroli and Knife

are 3 brands having least recognition.

Do you stick with same brand or flexible?

89% has a room to change a brand.

Same brand but sometime

flexible71%

Always flexible17%

Always same brand12%

Cooking oils are bought at supermarket and grocery store

31%

62%

19%

61%

4%

2%

20%

63%

14%

54%

7%

1%

Local market

Supermarket

Convenient store

Grocery

Cooking oil specializing store

Online shopping

20-29 30-39

Where do you usually buy cooking oil?

Which size do you usually buy?

1L is the most popular size for all age groups

6%4%

14%

58%

8%

29%27%

1% 1%3%

51%

9%

44%46%

250 ml 400 ml 500 ml 1L 1,8L 2L 5L

20-29 30-39

20’s care most about price while 30’s care most about brand

and nutrition value when purchases.

60%

54%

52%

47%

44%

33%

17%

1%

48%

65%

63%

54%

52%

32%

25%

2%

Price

Brand

Nutrition value

Type

Origin

Ingredient

Functional

Other

20-29 30-39

What factors do you consider when you choose

cooking oil?

How often do you do the following cooking style?

39%

16%

4%

36%

27%

8%

21%

43%

14%

3%

10%

24%

5%

50%

Deep-fried

Stir-fried

Grill

Everyday 4-5 times a week 2-3 times a week Once per week Less than that

39% do stir-fried cooking style everyday

How many times do you re-use the same cooking oil

of the last cooking?

I do not reuse47%

1-2 times46%

3-4 times4%

More than 5 times3%

47% use the oil only once

How do you keep the oil for reuse?

People mainly do not store up oil, they reuse it immediately fornext cooking

51%

17%

2%

30%

47%

14%

3%

36%

Do not store up, re-use itimmediately

Use a filter Store up in the bottle Other

20-29 30-39

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