S O P H I S T I C A T I O N , M A D E E A S Y

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“In  terms  of  emo,onal  comfort,  it  was  our  belief  that  no  amount  of  physical  contact  could  match  the  healing  powers  of  a  well  made  cocktail.”  

—  David  Sedaris

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Most people are terrible bartenders

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Because they don’t have this at home

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But  what  if  anyone  could  make  a  great  mixed  drink

๏ What if making a professional-quality mixed drink were as easy as opening a wrapper

๏ What if you didn’t need

• Hard to remember recipes

• Fancy ingredients

• Precise measurements

• A bar full of bottles

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If  it  were  that  easy

๏ Every party could have a full bar

๏ You could take your bar with you when you travel

๏ No more wasted bottles of obscure ingredients that never get finished

๏ You could share mixed drinks with friends on any occasion

Consumers would have a more satisfying drinking experience, and they would make more mixed drinks, thereby purchasing more spirits

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We  have  the  answer  to  simple  mixed  drinks

๏ Shake DrinKitz with ice, 2 oz water, 2 oz liquor, serve

๏ Single serve packaging means a consistent result

๏ Dozens of mixed drink options—don’t offer friends just one type of drink, offer 20

๏ Make them as shots, highballs, or frozen drinks

๏ Easier to carry, pack, store, share, and make than traditional liquid mixers

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RETAIL  VISUAL  MERCHANDISING

Count: 25 individual serving sachets

Dimensions: 6.5" x 3.5" x 5.25"

Approx.  weight: 1.3 lbs.

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RETAIL  VISUAL  MERCHANDISING

Count: 25 individual serving sachets

Dimensions: 6.5" x 3.5" x 5.25"

Approx.  weight: 1.3 lbs.

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RETAIL  VISUAL  MERCHANDISING

Count: 25 individual serving sachets

Dimensions: 6.5" x 3.5" x 5.25"

Approx.  weight: 1.3 lbs.

THE  PRODUCT

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Value  ProposiLon

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Sold at price points that encourage impulse buy at POS and in greater quantity on the shelf

Drives increased spirit sales by empowering more consumers to easily prepare great tasting cocktails

Need for expensive professional bartender is eliminated

Broader product assortment than any industry vendor

Pre-measured serving sachets ensures consistency

Consumers easily able to share and transport. No refrigeration required

Lower freight costs than liquid mixes, means greater profitability

No waste

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MARKET  POSITIONING

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DR

Y G

OO

DS

PR

E-M

IX

FLAVORS: 1-10 11-30

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US  DRINK  MIX  TAM

$0 $50 $100 $150 $200 $250

Crush

Tang

Dasani  Drops

Hawaiian  Punch  Singles  To  Go

Crystal  Light  On-­‐The-­‐Go

Mio

Country  Time

Crystal  Light

Private  Label

Kool-­‐Aid $233.9

$201.0

$141.3

$109.5

$104.2

$62.9

$43.5

$41.1

$31.3

$18.0

Category Sales = $1.12B

2014 Revenue (M)

Source: http://www.bevindustry.com/articles/87598-drink-mixes-capitalize-on-flavor-trends

Top 10 Drink Mix Brands (US)

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TARGET  MARKETS

Wholesale/Commercial

Liquor StoresConvenience

StoresGrocery Stores

Big Box Stores (Costco)

Camping/ Sporting Goods

Stores

Caterers and Event Planners

Sport FacilitiesHotels and

LodgesMovie Theaters

Stage/Arts Theaters

Bowling AlleysAmusement and

Water ParksDestination

Airport StoresFast Food (Taco Bell)

Golf Courses

Casinos (Service Bars)

Service Clubs (VFW/REA)

AirlinesMid-Quality Restaurants

Distiller Partners

DTC

WebsiteCommercial

Events

Tailgating Websites Partners

Personal Bar

Fishing /Boating

Limousine Services

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PARTNERSHIPS

Complimentary goods and

services

EXPERIENTIAL

Event driven

SOCIAL MEDIA

Brand building & customer acquisition

MARKETING  FOR  GROWTH

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1 | Apple Pie Martini

2 | Appletini

3 | Bahama Mama

4 | Chocolatini

5 | Coffee & Cream

6 | Cosmopolitan

7 | Grasshopper

8 | Hard Arnold Palmer

9 | Hard Lemonade

10 | Lemon Drop

11 | Margarita

12 | Mexican Chocolatini

13 | Mojito

14 | Orange Creamsicle

15 | Peanut Butter Cup Martini

16 | Peppermint Mochatini

17 | Pina Colada

18 | Pumpkin Spice Martini

19 | Sangria

20 | Strawberry Daiquiri

CURRENT  PRODUCT  OFFERING

DrinKitz is a veteran owned and operated business

For more information or purchasing, please contact:

www.drinkitz.net

info@drinkitz.com

+1.303.882.9398