O V E RV I E W

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""""""JAZZY""VEGETARIAN"

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TABLE"

OF"

CONTENTS"

Mission"""""""""""""""""""""""""""""""page"3"

Meet"Laura"" "page"4"

Books " "page"5"

Awards " "page"6""

Broadcast"&"Print "page"7L13"

Social"Media"" "page"14"

Recipes! " "page"15L16"

Public"Television/PBS "page"17L22"

Sponsorship"Offering "page"23"

Note"from"Laura" "page"24"

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MISSION STATEMENT & PROGRAM DESCRIPTION

JAZZY VEGETARIAN SPEAKS TO HEALTH-CONSCIOUS PEOPLE OF ALL AGES, FOCUSING ON NUTRITIOUS, DELICIOUS, AND EASY�TO�PREPARE RECIPES TO HELP PEOPLE LIVE A MORE BALANCED, ENVIRONMENTALLY CONSCIOUS, AND HEALTH PROMOTING LIFESTYLE.

REACHING OUT TO MAINSTREAM AMERICANS WHO ARE ON THE PATH TO WELLNESS BY FOCUSING ON HEALTHIER, PLANT-BASED FOOD CHOICES, JAZZY VEGETARIAN (SEASON SIX OF THE THE TASTE AWARD-

WINNING, HIT PBS, 65-EPISODE SERIES) IS A F I R S T I N T H E W O R L D O F

C O O K I N G A N D L I F E S T Y L E P R O G R A M M I N G . IN EACH EPISODE OF JAZZY VEGETARIAN LAURA THEODORE PREPARES’ “PLANT-FULL” RECIPES THAT SATIATE, SATISFY, AND FILL CRAVINGS FOR FOOD THAT IS SCRUMPTIOUS AND HEALTHY. EVERY EPISODE INCLUDES FEATURED SEGMENTS; HIGHLIGHTING A CELEBRITY GUEST OR NUTRITIONAL EXPERT, SERVED UP WITH TASTY MUSIC ON THE SIDE!

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Laura Theodore is a 2015 TASTE award-winning, recognized public television personality, vegan chef, radio host, cookbook author, and award-winning recording artist. Laura is the on-camera host of the highly successful, five season, 65-episode, Jazzy Vegetarian cooking series on public television, available in over 90% of USHH. She hosts the popular podcast radio show, Jazzy Vegetarian Radio. Ms. Theodore is author of three cookbooks including: Laura Theodore's Vegan-Ease, Jazzy Vegetarian Classics, and Jazzy Vegetarian.

Laura has been a featured guest on The Talk on CBS, Insider/Entertainment Tonight (HBO Red Carpet), News 4-NBC, Fox News 8, The Better Show and the WCBS Health & Wellbeing Report. Laura writes for Mother Earth Living, and she has been featured in the New York Times, New York Daily News, VegNews, Family Circle, Readers Digest, PBS Food, Naked Food, and Healthy Aging, among other highly respected news, food and lifestyle-related journals. On film, Laura is featured in the new feature documentary, Food Choices.

In February 2016, Laura Theodore/Jazzy Vegetarian was winner of a 2015 Taste Award “Best Health and Fitness Program (Food and Diet)” and officially inducted into the Taste Awards Hall of Fame.

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MEET LAURA

As a recording artist and songwriter, Laura has recorded six solo CDs, including her Musician Magazine award–winning album, Tonight’s the Night. Her CD release with the late, great Joe Beck, entitled Golden Earrings, was selected to appear on the 52nd Grammy Awards list in the category of Best Jazz Vocal Album. Laura’s 7th solo CD, a contemporary pop record entitled "Organic Love," will be released in conjunction with the premiere of Jazzy Vegetarian, Season Six, putting Laura into an elevated celebrity position, making a sponsorship affiliation successful for the sponsor.

Laura’s'second'cookbook''JAZZY%VEGETARIAN%CLASSICS,'was'recently'released'featuring'all'

vegan,'home:style'recipes'for'everyone!'

''

“Jazzy%Vegetarian%Classics%is%a%stunning%masterpiece%exemplifying%how%decadent%a%healthy%plant:based%

diet%can%be.”%%Julieanna%Hever,%MS,%RD,%CPT%'

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LAURA’s COOKBOOKS "

Laura’s'first'cookbook,'JAZZY%VEGETARIAN%

continues'to'be'a''fan%favorite!%

%%''

“Laura!%I%got%your%book%and%I%love%it!%I%can%honestly%say%it%is%my%favorite%vegan%

cookbook.”"Kathy"B."

"""""

Laura%Theodore’s%third%cookbook,%VEGAN&EASE,%%brings%us%full%menu%plans,%shopping%lists,%over%130%delicious,%quick:and:easy%recipes,%%each%complete%with%nutriQonal%analysis."

"!!

On"the"Best!Vegan!Cookbook!list!!LLLVegan.com!

!"Laura%Theodore’s%Vegan:Ease%is%the%

%Must,Have,Cookbook!”"LLLGlobal"Looking"Glass.com"

!"

Laura Theodore/Jazzy Vegetarian inducted into the

2015 TASTE Hall of Fame! and

Winner of a 2015 TASTE AWARD "Best Health and Fitness Program (Food and Diet)”

The TASTE AWARDS are the highest awards for the Lifestyle Entertainment Industry.

The Taste Awards are the premier broadcast awards show celebrating the year's best achievements in Food, Fashion, Home and Lifestyle programs on Television, in Film,

Online, and on Radio.

In addition, along with notable food icons such as Emeril Lagasse and Martha Stewart, Ms. Theodore was honored with a Special Achievement Taste Award for Outstanding Passion in 2014.

Chef Laura IS passionate about creating and sharing delicious and healthy food choices to mainstream Americans. In fact, for the past eight years, Laura has developed multi-platforms for the Jazzy Vegetarian brand and has succeeded in growing a niche market share with many devoted followers.

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AWARDS

TE

LE

VI

SI

ON

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TELEVISION "

�"Laura"Theodore’s"hit"PBS"cooking"series,"Jazzy%Vegetarian,""is"currently"available"in"nearly"90%"of"U.S."households,""airing"na_onwide"on"many"PBS"and"public"television"sta_ons,""and"3x"weekly"on"the"Create"Network.""""�"FIVE"seasons"(65Lepisodes)"of"jazzy"Vegetarian"have""been"produced"and"televised.""�"Laura"Theodore’s"new"season"of"Jazzy%Vegetarian,,is"full"of"fabulous"experts,"""celebrity"guests,"and"celebratory"meals!""A"featured"guest,"like"Lynyrd%Skynyrd%lead"guitarist,""Rickey"Medlocke,"or"culinary""superstar,"Lidia"Bas_anich,"joins"Laura"in"every"episode""of"Jazzy%Vegetarian,%Season%Six."

Now in it’s 8th year, Laura hosts a successful radio podcast series on BlogTalkRadio, with over 1.3 million listens! Jazzy Vegetarian Radio features recipe ideas, eco-chic entertaining tips, environmentally friendly ideas, and special celebrity guests, served up with some fun on the side! Past guests include musical luminaries, plant-based stars, top doctors, best-selling authors, and respected nutritionists like;

Five-time Grammy Award-nominated entertainer, Michael Feinstein, seven-time Grammy winner Paul Winter. and Grammy nominees, Jim Brickman, and international pop icon, Belinda Carlisle, television superstar Emily Deschanel, Emmy nominated actor, director and environmentalist Ed Begley Jr., Dr. Pam Popper, Dr. T Colin Campbell, Rich Roll, and Dr. Joel Fuhrman to name a few.

Jazzy Vegetarian Radio is for everyone! The show speaks to health-conscious people of all ages, focusing on nutritious, delicious and easy�to�prepare plant-based food, while offering expert tips that help promote more balanced, sustainable lifestyles. Jazzy Vegetarian reaches out to dedicated vegans and non�vegetarians alike, featuring tasty recipes, celebrity interviews and upbeat music—all served up with a side order of fun!

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RADIO "

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Laura"has"been"featured"in"major"media"outlets"including,"ET/Insider"and"THE"TALK"on"CBS"

IN

PR

INT

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LAURA IN PRINT "

WATCH

LAURA ON

THE TALK

ON CBS! """Laura"had"fun"cooking"up"a"jazzylicious"meal"of"Spaghe9,and,Wheatballs, with" hosts" Julie" Chen" and" Sara" Gilbert" on" THE!TALK!on!CBS!L"while"Sheryl"Underwood,"Sharon"Osbourne"and"Carnie"Wilson"sample"the"tasty"White%Bean%and%Cashew%Dip."

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MAJO

R"N

ETW

ORK"COVERAGE"

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As"an"interna_onally"recognized"recording"ar_st,"Laura"has"recorded"six"cri_cally"acclaimed"solo"CDs."Her"CD,"with"the"late,"great"Joe"Beck"en_tled"Golden"Earrings"(released"by"Whaling"City"Sound)"was"selected"to"appear"on"the"52nd"Grammy"Award"list"in"the"category"of"Best"Jazz"Vocal"Album."Her"debut"disc,"Tonight’s"The"Night,"garnered"Laura"a"Musicians"Magazine"Award."""What"Is"This"Thing"Called"Jazz""showcases"Laura's"favorite"jazz"standards"and"Live"at"Vartan"Jazz"was"produced"by"the"Vartan"Jazz"label."Her"Adult"Contemporary"CD,"We’re"Only"Human,"is"featured"on"the"Etherean"Music"roster."""What"the"World"Needs"Now"is"Love"is"described"by"jazznow.com"as"“a"must"buy"for"those"who"like"Jazz"vocals.”"Laura's"recordings"feature"such"fine"musicians"as"Randy"Brecker,"Joe"Beck,"Andy"Snitzer,"Eric"Wollman"and"pianist/coLwriter"Don"Rebic.!Be;er!Days!by!Don!Rebic!and!Laura!Theodore,!is!the!companion!single!to!Season!One!of!Jazzy!Vegetarian!on!PBS.!

RECORDING!ARTIST!"

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On the acting side of things, Laura has appeared in over sixty plays and musicals, including two years in the Off Broadway hit show Beehive, earning her a coveted “Backstage Bistro Award.” She was honored with the Denver Critics Drama Circle Award as “Best Actress in a Musical” for her starring role as Janis Joplin in the world premiere production of Love, Janis.  As a touring recording artist, Laura has performed throughout the country, performing at numerous major events, such as Night of 100 Stars, Fire and Ice Ball, and American Film Awards. 

THEATER,!CONCERTS,!and!FILM!"

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LAURA!THEODORE!and!JAZZY!VEGETARIAN!!ONLINE!

"•  65k"Unique"Website"Visitors"•  28k"Facebook"fans"(Jazzy"Vegetarian"&"Laura"Theodore"fan"pages)"•  12k"Email"list"•  3.8k"Twiner"followers"•  2.8k"Pinterest"followers"•  Column"L"MotherEarthLiving.com,%632k+"Unique"Visitors""

Vegans,'Vegetarians,'and'Omnivores'alike'

love'Laura'Theodore’s'recipes…'

Laura%features%delicious,%%plant:full,%and%healthful%recipes%

in%every%episode!%

REC

IP

ES"

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More'scrumptious,'dishes!' RECIPES"

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Explore the on-and off-air benefits!

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Explore the on-and off-air benefits of sponsoring

JAZZY VEGETARIAN on Public Television!

 

ON-AIR VISIBILITY National Exposure for your on air spot.

CATEGORY EXCLUSIVITY

National Sponsorship is limited to four (or fewer), non-competing sponsors.

DIGITAL BENEFITS Display ads, in-stream, video clips and messaging on social media platforms.

  DVDS, BOOKS, CDS

Credit on product and series packaging of DVDs, Cookbooks and CDs.

EDUCATIONAL OUTREACH Visibility on materials created for educators, national conventions and newsletters.

   SPECIAL EVENTS

Access to Laura, plus appearances at trade shows, VIP dinners, set tours, screenings.

PUBLIC RELATIONS Promotions, advertising and public relations for your brand.

SCREENING EVENTS

Screenings, tapings, and special events in key markets.

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Jazzy Vegetarian Season Six

will be aired on public television, with

20 million projected viewing impressions

over the 2-year license.

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  Public Television is #1 in Trust

Brands benefit from the "halo effect" of Public Television sponsorship. Studies show that viewers like doing business with Public Television sponsors, and perceive them to be leaders in their category.

  Sponsors Stand Out in Public Television's Unique Environment

Public Television programming is uninterrupted and uncluttered, with far fewer commercial minutes than any other network. And sponsors enjoy category exclusivity in each of the two sponsor pods.

  Public Television Delivers A Premium Audience

Public Television delivers influential and affluent viewers, who are loyal to the sponsors that bring them the programming they love.

  Enjoy Terrific

On- and Off-Air Benefits Sponsorship offers more than a prestigious on-air presence. Significant off-air benefits can help you achieve

your marketing goals.  

Improve Your Corporate Reputation

Research proves the power of a Public Television sponsorship. You can improve your bottom line, enhance your image, stand out as an industry leader, and more.

  Public Television Sponsorships Go Beyond the Broadcast

Sponsorships extend reach with multi-platform packages — in social media, events, licensing, educational outreach, and custom promotions.

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"Laura"Theodore’s"highly"successful"Jazzy%Vegetarian%cooking"series"is"presently"available"on"public"television"sta_ons"all"across"America!"

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PREMIUM OPPORTUNITY JAZZY VEGETARIAN Sponsorship Guide

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•  Your brand’s spots, (which includes 2, fifteen-second spots; 26 spots in all) embedded into each of

the thirteen, 30-minute episodes of Jazzy Vegetarian, Season Six on public television, featuring 20 million projected viewing impressions over the two-year license.   •  Production of your Public Television/PBS spots (if needed), using your hi-res creative elements, at

no cost to you. 

•  A featured billboard position on our Jazzy Vegetarian series website landing page.  •  On-line video links will be provided for website streaming.

•  Product integration for your brand in many episodes throughout the season.

•  Your logo featured in our upcoming Season Six companion cookbook.

•  Regular mentions on our popular podcast radio show.

•  Sponsorship Contesting (if desired) featuring your products, resulting in additional company on-air mentions and online web presence.      •  Regularly scheduled outreach on all of our social media platforms, sharing recipes and/or tips,

using your brands’ products.    •  Exposure for your brand in Laura’s national television talk shows appearances.   •  Regular mentions in our newsletters, with over 12,000 subscribers, and growing daily.   •  Laura will be available to speak or perform at your corporate event or function. %"

A NOTE FROM

LAURA

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A"NOTE"from"LAURA"

I have always loved entertaining groups of friends for dinner parties and for the holidays! Thus, many years ago, I began to focus on creating plant-based dishes that would entice folks to visit and dine at my home – even though many of my friends were not vegans, or even vegetarians, themselves. My ambition was to offer outstanding plant-based fare that would please the omnivorous palates of our neighbors, overnight guests, and visiting relatives. As my veggie creations became more and more popular with family and friends, I continued to focus on creating fabulously delicious, vegan versions of classic, traditional American Cuisine. Many people today are selecting vegan alternatives for good reason: •  As the US government and many renowned doctors, hospitals, and cancer treatment centers suggest, a balanced

plant-based diets can fight cancer; reduce the effects of osteoporosis; reduce weight, blood pressure and cholesterol; and keep our bodies younger and fitter!

•  Eating plant-based meals reduces our carbon footprint and has a positive impact on the environment and potentially global warming, as well as usually being cost-effective!

•  According to Environmental Defense Fund, if every American substituted just one meat-based meal per week with a vegetable and grain based meal, the carbon dioxide savings would be the same as taking more than half a million cars off of our roads.

•  Concern for the welfare of animals.

•  By choosing just one meatless meal each week, anyone can begin to make a difference in becoming healthier, wealthier, and environmentally wiser!

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JAZZY!Vegetarian!