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JG-SSG Fried Chickencorporate philosophy
● Taiwan ● Singapore ● Hang Kong ● Malaysia ● China ● India
◢ JG-SSG Fried Chicken◢ Brand Introduction
◢ Memory of JG-SSG fried Chicken After school, students liked to buy a bag of JG-SSG fried chicken
◢ Spirit of JG-SSG fried Chicken Inspire sharing & joy
◢ Culture of JG-SSG fried Chicken Insist on fresh share…legendary flavor is it !!
Brand Outline◢ Founded in 1973
◢ Headquarters : Taichung & Shanghai
◢ Global Franchise Shops : Taiwan, Singapore, Hong Kong, China,
Malaysia, Macau, India, Australia……
◢ Culture : Perseverance, intention, innovation
◢ Promise : Legendary flavor just it
◢ Service : Deep fried delicacy & beverage
◢ Positioning : Taiwan style fine gourmet
◢ JG-SSG Fried Chicken
◢ Star Products
◢ Savory Fried Chicken ◢ Fresh Fried Squid
◢ Crispy garlic mushroom ◢ Italian style cuttlefish tempura
◢ Seasonal Fried Chicken Salad
◢ Fried Chicken Salad come with Thai Style Papaya Strips
◢ SPA Chicken Cutlet : Launched for overseas market only
◢ JG-SSG Fried Chicken
◢ Development Path
◢ 1973 : Founded the first shop ◢ 1987 : Own factory established & supplied to the
channel of super markets ◢ 1997 : Introduced SOP ◢ 2000 : Central kitchen to supply franchise shops ◢ 2002 : Transform as regular chain shops ◢ 2005 : First Themed restaurant launched ◢ 2007 : Clean room central kitchen established ◢ 2009 : Stationed in channel of dept. stores ◢ 2010 : First oversea shop in Shanghai ◢ 2012 : CNN recommended the top 40 Taiwan gourmet ◢ 2013 : Franchise shops in HK and Singapore ◢ 2014 : Franchise shops in Malaysia, and JG card launched
◢ JG-SSG Fried Chicken
◢ Organization Chart
Central Kitchen ◢ Clean room keep 18 〫 C for
all the process ◢ Standarized products ◢ High standard QC ◢ Bidirectional audit ◢ Own logistics delivery ◢ Regular development
meetings
Branding Center
JG-SSG
◢ Administrative support – good diving work
◢ Business running department ◢ Different channel shops ◢ Well training courses ◢ Intrapreneurship
Shanghai Business Unit◢Certified with HACCP
◢ Adopt fresh cut chicken of COFCO◢Central kitchen meet with health standard◢Shops expanded all over the Mainland China
◢ Get into global market stably ◢ Insist on “Taiwan delicacy to go ”◢ Lead the Taiwan gourmet popular worldwide
Singapore shop
HK – Monkok shop
Overseas Business Unit
◢ JG-SSG Fried Chicken
◢ Key Factor to Success
Key Factor-Education/Service
◢ Well training courses ◢ Internal competition ◢ Delivery service ◢ Warm smile & interplay
Key Factor-Quality ◢ Locally fresh food material ◢ Pure and stable soy oil ◢ Own central kitchen ◢ Periodic inspection sampling
◢ Visible fried oven ◢ The first double-sided scales ◢ Upper heat & lower cold patented oil pot ◢ stainless steel scoop ◢ Food grade brushes
Key Factor-Facilities
◢ JG card ◢ Different channel shops ◢ Reward activities ◢ Social care
Key Factor-Facilities
◢ JG-SSG Fried Chicken
◢ Mission & View
View: Lead TW Fried Chicken upgrade the Industry
Mission: Good model
of Fried Chicken Brand
Quality Control
by Central Kitchen
Material Bidirectional
Inspection
Safe Food as
Basic
◢Taiwan Headquarter◢ No. 62, Xinguang Rd., Taiping Dist., Taichung, Taiwan 41175◢ tel: 8864.2395.8081
◢ fax: 8864.2395.5030 ◢ http://www.jgssg.com.tw