CONTENTS• Introduction• Mission & Vision• History of PepsiCo• Global Brands• Other brands• CEO of PepsiCo• Global divisions• Finance• Advertising• Marketing• Human Resource Policies

INTRODUCTION• PepsiCo, incorporated (NYSE: PEP) is a

Fortune 500, American multinational food, snack and beverage corporation with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. 

MISSION

“Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to

investors as we provide opportunities for growth and enrichment to our employees, our business partners and

the communities in which we operate. And in everything we do, we strive for honesty, fairness and

integrity”

VISIONPepsiCo's responsibility is to continually improve all

aspects of the world in which we operate – environment, social, economic – creating a better

tomorrow than today.“Our vision is put into action through programs and a focus on environmental stewardship, activities to

benefit society, and a commitment to build shareholder value by making PepsiCo a truly

sustainable company.”

HEADQUARTERED

• Purchase , New York , U.S.

HISTORY

The recipe for the soft drink Pepsi was first developed by Caleb Bradham, a pharmacist and industrialist from New Bern, North Carolina Who called it “Pepsi –Cola” in 1898.

Caleb Bradham created the Pepsi-Cola Company incorporated and registered a patent for his recipe in 1903. The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919.

The Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc.. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in Manhattan, New York. 

1880

1902

1965

CONT’D

The company's headquarters were relocated to their present location of Purchase, New York . Frito-Lay begins a program of expansion

Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world.

Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union.

Pepsi Light, with a distinctive lemon taste, is introduced as an alternative to traditional diet colas. For the first time, Pepsi-Cola becomes the number one cola drink in supermarkets.

1970

1973

1974

1976

CONT’D

PepsiCo acquires Pizza Hut, Inc.

PepsiCo acquires Taco Bell.

Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.Frito-Lay begins nutritional labeling on a national basis.

Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced. Inauguration of the first Pepsi-Cola operation in China.

1977

1978

1981

1982

CONT’DPepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi advertising in two of the most eagerly awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation."

PepsiCo is now the largest company in the beverage industry and its products are available in nearly 150 countries and territories.

PepsiCo is listed on the Tokyo stock exchange.Pepsi-Cola acquires Mug Root Beer.PepsiCo purchases Kentucky Fried Chicken (KFC).

1984

1985

1986

CONT’D"Chase", a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial, airs during the Grammy Awards and becomes the most-watched commercial in advertising history.

PepsiCo acquires Walkers Crisps and Smith Crisps, two of the United Kingdom's leading snack food companies.

PepsiCo enters the top 25 of the Fortune 500 ranking.

PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company.

Pepsi-Cola forms a joint venture with Unilever to develop and market tea-based drinks.

1988

1989

1989

1990

1991

CONT’DPepsi-Cola is the first major soft drink maker to begin producing and distributing its product in Vietnam.

PepsiCo will introduce Lay's brand potato chips in 20 markets throughout the world.

PepsiCo acquires Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo.

The Pepsi-Cola Company celebrates its 100th anniversary.

Tropicana juices enter the India market for the first time.

PepsiCo, Inc. reaches agreement to acquire a majority stake in South Beach Beverage Company, whose highly innovative SoBe brand has made it one of industry's most successful companies.

1994

1995

1998

1998

1999

2000

CONT’D

PepsiCo merges with The Quaker Oats Company.

PepsiCo celebrates its 40th anniversary.

Indra Nooyi named chief executive officer of PepsiCo

PepsiCo announced its intent to acquire Naked Juice Company and the New Zealand snack company Bluebird Foods.

PepsiCo and Pepsi Americas jointly acquire Sandora, a leading juice company in Ukraine.

PepsiCo introduces the first climate-friendly vending machines to the United States.

2001

2005

2006

2006

2007

2009

CONT’DPepsiCo completed the acquisition of The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc., its two largest anchor bottlers.

PepsiCo acquires Mabel, a leading producer of cookies, crackers and snacks in Brazil.

Pepsi launches reduced-calorie cola innovation Pepsi Next.

Frito-Lay unveils its first compressed natural gas (CNG) fueling station.

Pepsi introduces Pepsi Spire, a portfolio of innovative fountain beverage dispensers. Consumers can create more than 1,000 customized beverages with the touch of a button.

PepsiCo celebrates its 50th anniversary as a combined food and beverage company.2015

2014

2013

2012

2011

2010

BOARD OF DIRECTORS

TOP GLOBAL BRANDS

• Pepsi is one of the world's

most iconic and recognized consumer brands globally.• Today, the Pepsi

portfolio includes three products –

Pepsi Diet Pepsi Pepsi MAX 

Frito-Lay snack brands balance our product portfolio, blending 'good fun' with high-quality, great tasting snacks. Its portfolio includes flagship brands - LAY'S® potato chips, the No. 1 snack food brand in America, and FRITOS® corn chips, a snack fans have enjoyed for more than eight decades – among many other favorites

Gatorade's line of sports fuels adds over 45 years of sports nutrition research to the PepsiCo portfolio in more than 80 countries. Gatorade has a rich history of studying the best athletes in the world, in the lab and on the field, and no one knows their fueling needs better.

Quaker, one of the most trusted food brands for more than 135 years, includes a portfolio with a wide range of nourishing and delicious meal and snack choices that help fuel healthy families. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker® Chewy® Granola Bars are consumer favorites. Quaker also produces popular cold cereals like Quaker® Life® Cereal and Cap'n Crunch®, iconic Rice-A-Roni side dishes and beloved Aunt Jemima® pancake syrups and mixes.

Tropicana is one of the leading producers and marketers of branded fruit juices. With innovations like Tropicana Farmstand, juice that has one serving of fruit and one serving of vegetables in every glass, and Trop 50, with 50 percent less sugar and calories, Tropicana has a diverse good-for-you portfolio of delicious and nutritious drinks that are enjoyed all day long.

OTHER BRANDS

GOOD FOR YOU BRANDS

BETTER FOR YOU

FUN FOR YOU

CEO OF PEPSICO LTD.Indra Krishnamurthy Nooyi

• Ranked no 11 in fortune ‘s list of most powerful women. • Joined the company in 1994• Named as CEO in 2001• Has been CEO since 2006• Believe in “Performance with

purpose” philosophy• During her time period healthier

snacks have been marketed and the company is striving for a net-zero impact on the environment.

GLOBAL DIVISONS

PepsiCo's food and beverage products are sold around the world. PepsiCo’s six global divisions, either independently or in conjunction with third parties, make, market, distribute and sell a wide variety of food and beverages in their diverse product portfolio, drive innovation, and are focused on delivering Performance with Purpose - their goal to position PepsiCo for long-term, sustainable growth by aligning what is good for our business with what is good for society and the planet.

North America Beverages (NAB)

• FLNA's most significant properties include its headquarters building and a research facility in Plano, Tex., both of which are owned.

• FLNA also owns or leases approximately 40 food manufacturing and processing plants and approximately 1,750 warehouses, distribution centers and offices.

• FLNA also utilizes approximately 55 plants and production processing facilities that are owned or leased by contract manufacturers or co-packers.

Frito-Lay North America (FLNA)

• FLNA's most significant properties include its headquarters building and a research facility in Plano, Tex., both of which are owned.

• FLNA also owns or leases approximately 40 food manufacturing and processing plants and approximately 1,750 warehouses, distribution centers and offices.

• FLNA also utilizes approximately 55 plants and production processing facilities that are owned or leased by contract manufacturers or co-packers.

.

Quaker Foods North America

• QFNA owns a plant in Cedar Rapids, Iowa, which is its most significant property.

QFNA also owns or leases five plants and production processing facilities In North America. • QFNA utilizes approximately 25 manufacturing plants, production

processing facilities and distribution centers that are owned or leased by our contract manufacturers or co-packers.

Latin America (LA)• LAF's most significant properties include a food plant in Celaya, Mexico, and

three snacks plants in the Mexican cities which are owned.• LAF also owns or leases approximately 50 food manufacturing and

processing plants and approximately 660 warehouses, distribution centers and offices.

• LAF also utilizes one plant facility that is owned by a contract manufacturer.

United kingdom and Europe

• Europe's most significant properties are its snack manufacturing and processing plants located in U.K., each of which are owned.

• Europe also owns or leases approximately 35 plants and approximately 320 warehouses, distribution centers and offices. • In addition, authorized bottlers in which they have an ownership interest own

or lease seven plants and approximately 30 distribution centers. • Europe also utilizes approximately one plant and production processing

facility and approximately two distribution centers that are owned or leased by contract manufacturers.

Asia, Middle East & North Africa

(AMENA)

• AMEA's most significant properties are its beverage plant located in Shenzhen, China, and its snack manufacturing and processing plant located in Tingalpa, Australia, each of which are owned.

• AMEA also owns or leases approximately 100 plants and approximately 1,100 warehouses, distribution centers and offices. In addition, authorized bottlers in which they have an ownership interest own or lease approximately 25 plants and 120 distribution centers.

• AMEA also utilizes two plants and production processing facilities that are owned or leased by contract manufacturers

Finance• PepsiCo shares are traded principally on the New York Stock Exchange in

the United States.

• The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges.

• PepsiCo has consistently paid cash dividends since the corporation was founded.

• There are more than 53 million shareholders of Pepsico company.

Pepsico’s mega brandsPepsiCo has 18 mega brands that generate $1 billion or

more each in annual retail sales

Marketing• In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where

PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.

• In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."

• In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

Cont’d• In late 2008, Pepsi overhauled their entire brand, simultaneously

introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google to produce the first daily entertainment show on YouTube, Pop tub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Pop tub is updated daily from Pepsi.

• Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.

• Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

Cont’d• In July 2009, Pepsi started marketing itself as Pecs in Argentina in

response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.

• In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max.

• Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry has finally received the 2008 Pepsi design in March 2010

Human resource policies• PepsiCo always strive to:

• Care for customers, consumers and the world we live in. They are driven by an intense, competitive spirit in the marketplace, but they direct this spirit towards solutions that achieve a win for each of there constituents as well as a win for the corporation.  

• Sell only products company can be proud of. This principle extends to every part of the business, from the purchasing of ingredients to the point where the products reach the consumer’s hands.

• Speak with truth and candor. They speak up, telling the whole picture, not just what is convenient to achieving individual goals. In addition to being clear, honest and accurate, they take responsibility to ensure that communications are understood.

• Balance short term and long term. The company make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, they cannot achieve the goal of sustainable growth.

Cont’d• Win with diversity and inclusion. PepsiCo leverage a work

environment that embraces people with diverse backgrounds, traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which helps develop new products and drives the companies ability to sustain there commitments to growth through empowered people.

• Respect others and succeed together. The company is built on individual excellence and personal accountability, but no one can achieve our goals by acting alone. They give importance to people who have the capability of working together in structured teams or informal collaboration. A spirit of fun, the value they put on teamwork has made the company which people enjoy being part of, and this enables them to deliver world-class performance