موقع التمويل الجماعي الرائد في العالم العربي

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The  leading  crowdfunding  pla3orm  of  the  Arab  world  

What is crowdfunding?

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Small Contributions A lot of people Project gets funded

Crowds  that  share  the  same  interest,    vision,  and  passion,  support  

projects.  

Ideas  turn  to  reality.  Pledges  are  pooled  together  to  support  a  project.  

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What is crowdfunding?

3,400 Social media shares

$36,426 Funding received

126,328 Project views

306 Contributors

Success story: Tourist Library

Why you should crowdfund?

It  is  Arab  expats’  favorable  way  to  give  back  

It  is  a  MENA  Trend  of  2014  by  JWT  

Source:  JWT  42% of overall contributions are from Arab expats

77% of overall transactions are cross-country

It  is  the  only  resort  for  Arab  creaGves  in  need  of  funding  

#Independent Artists #Filmmakers #Product Designers #Social Entrepreneurs #Authors & Writers #Researchers

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Why you should crowdfund for your initiative?

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1   Validates  the  appeal  of  your  iniEaEve  from  the  crowd  

Creates  a  media  buzz  

Creates  a  community  of  early  adopters  

Receive  funding  without  compromising  your  project’s  values  

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1,995 Social media shares

$27,695 Funding received

6,005 Project views

Success story: Alkindy, A cultural social space

How did Alkindly go on Zoomaal?

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Fill  basic  informaEon  

Fill  detailed  project  descripEon  

Offer  rewards  and  sponsorship  packages  

Prepare  and  shoot  promoEonal  video  

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How did AlKindy promote their campaign?

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Announce  the  launch  to  the  50  people  you  contact  and  ask  them  to  share  it  within  their  network  

Set  limited  rewards  while  the  campaign  is  running  

Send  email  broadcasts  to  all  the  people  you  know  aSer  you  reach  10%  of  funding  

Bombard  your,  your  friends,  and  partners’  Facebook,  LinkedI  and    TwiNer.    

Pre-­‐campaign:  

1   Send  personal  emails  to  50  close  people  to  give  you  feedback.  These  people  will  be  igniEng  your  campaign  virality  and  will  be  the  early  funders  

2   Send  emails  to  the  press  to  anEcipate  about  the  campaign  launch  

3   Create  a  launch  event  and  invite  people  to  it  before  you  go  live  with  the  campaign  

ASer  campaign  launch:  

Set  an  early  bird  reward  for  the  first  50  people  at  50%  of  the  original  price  of  the  reward  4  

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Es#mated  #me  to  go  live:  20  days  

Fill  Project  Content  

Submit  Project  

Zoomaal  Reviews  

Submit  Fixes  

Pre-­‐campaign  markeGng  

Project  gets  approved  and  goes  live  

Spread  the  word  

Finish  your  video  

Decide  on  your  rewards  

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Day  3  

Day  10   Days  13  

Day  14  

Day  15  

You  do  

Day  11  

Start  Project  

Day  1  

The whole process

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Zoomaal  Does   How  to  get  your  project  approved?    ü   Appealing  story  or  creaEve  idea    ü   Clear  project  overview  and  descripEon  ü   EmoEonal  video  3-­‐4mins  ü   Numerous  off-­‐value  rewards  ü   ANracEve  project  pictures  ü   Well  wriNen  biography  

How could contributors support AlKindy?

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How  does  the  Offline  Payment  Method  work?    Money  is  either  transferred  through  Western  Union,  given  cash  by  hand,  or  any  other  offline  method  available      

Payment  Methods:  

Zoomaal is All-or-nothing model

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100%  funded  

10%  20%   30%   40%   60%   80%  

If  100%  funding  is  not  reached  by  the  campaign  deadline,  Tourist  Library  collects  nothing,  and  all  the  received  pledges  go  back  to  the  backers.  

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Campaign  Start   #  of  days  of  the  campaign  

Campaign  Deadline  

85%  funded  All  funds  go  back  to  the  users  because  the  project  did  not  collect  enough  funding  

The  Pla^orm:  Zoomaal  makes  it  easier  and  more  organized  for  you  to  raise  funds  from  the  crowd.  We  also  provide  you  with  the  right  channels  to  share  your  project  with  friends  and  spread  the  word  to  ensure  maximum  exposure.  

 Free  ConsultaGon:  Zoomaal  guides  you  step  by  step  to  package  your  project  perfectly  before  you  go  live.  

   MarkeGng  push:  Zoomaal  promotes  projects  that  raise  over  30%  of  their  funding  goal  through  -­‐  A  weekly  newsleNer  sent  to  over  20,000  funders,  -­‐  Sefng  you  as  a  favorite  project  on  the  homepage  -­‐  BroadcasEng  you  to  150+  regional  and  internaEonal  

media  outlets.    

What does Zoomaal offer to projects?

Featured  Press  MenGons  

Let’s bring back Arab creativity.