19
FRH Biennial Conference Vicenza 2016 Tourists, Travellers & Pilgrims CHANGING PATTERNS OF PERCEPTION: Venezia ExtraOrdinaria Rita Sartori

Rita Sartori

Embed Size (px)

Citation preview

Page 1: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

CHANGING PATTERNS OF PERCEPTION:Venezia ExtraOrdinaria

Rita Sartori

Page 2: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Venezia Arte Cultura & Turismoa not-for-profit cultural association,

founded and operated by qualified tourist guides

Sustainable approach to artworks and territory (acknowledgement of Unesco's guidelines for a sustainable tourism)

Enhancement of tangible and intangible heritage Involvement of visitors/local communities Synergies with private and public institutions Fundraising activities

a special focus on churches and 'Scuole'

Changing Patterns of Perception, Rita Sartori

Page 3: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

“SCUOLE”(FRATERNITIES)

OUR CONTRIBUTION:

ENHANCEMENT&

VALUE CREATION

Page 4: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

CHURCHES

OUR CONTRIBUTION:

ENHANCEMENTVALUE CREATION

&FUNDRAISING

Page 5: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

Our perspective:

Most visitors to Venice are increasingly reluctant to invest part of their budget to visit interiors, in general,

and churches, in particular

Most visitors to Venice think that churches are...

Yawn!Yawn!

Page 6: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

The challenge:

Broadening the circle of religious heritage's stakeholders

in Venice

How ?

Page 7: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

Guides as qualified professionals(the perfect interface between visitors and heritage/territory)

Guides to customize commentaries and itineraries(different cultures, religions, languages) in order to bring to lifebuildings, objects, stories, for a memorable experience

Guides to raise awareness on visitors and to share theresponsibility of heritage transmission

Guides to convey their passion

Using the right tools...

Page 8: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

...and authoritative sources:

Nota CEI, 1974

Acknoledge the convergence and intersection of various interests (liturgical, cultural, normative, technical, touristic)

Lettera Circolare della Pontificia Commissione, 1999

Acknowledge further levels of interpretation and fruition Guarantee the full enjoyment of new publics

Page 9: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Venezia Arte's strategy

Churches are social spaces & common heritage:

what about a socio-anthropological approachand a clear, captivating narration?

Changing Patterns of Perception, Rita Sartori

Page 10: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

Venezia Arte's Project:Venezia ExtraOrdinaria

A respectful initiative aimed to change the mainstream perception of historic churches/religious buildings,

suggesting a different level of identification in what should be considered, at all times, a common heritage

Page 11: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Venezia ExtraOrdinariaChurches & Fraternities

Our project's main features:

walking experiences, designed so as to bring to life the invisible threads between churches and the fraternities that attended to their altars, often erecting outstanding premises in their surroundings

a social-anthropological perspective (other than just a mere description of the artifacts)

an insight into unheard-of aspects of the past 'extended-use' of the Venetian churches, and their great importance for each neighbouring community

Changing Patterns of Perception, Rita Sartori

Page 12: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Chiesa di San Giacomo de l'Orio

Scuola dei medici fisici

Scuola Grande di San Rocco

Scuola della Passione

Page 13: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

1. Selection of a religious venue as the pivot of the walking experience2. Guides to carry out researches on the past presence of fraternities, guilds, neighborhood hospitals, social housings in each church and their surroundings, and to study their main facts in their statutes (“mariegole”)

3. Guides to carry out surveys on the spot in order to detect their surviving traces, inside and outside the church: shrines, coat of arms, carvings, community tombs, pews

4. Guides to design suitable itineraries in accordance with the outcomes of their research

5. Guides to study the appropriate register so as to maximise audience enjoyment and effectiveness of narration6. Marketing actions through our website, mailing list, Facebook page (about 10.000 “Likes”)

Changing Patterns of Perception, Rita Sartori

Venezia ExtraOrdinariaA step-by-step value creation

Page 14: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

www.venezia-arte.com

A VIRTUOUS CYCLE:

RAISING AWARENESS&

USING A SHARE OF THE DUE FEETO FUND RESTORATION PROJECTS

Page 15: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Venezia ExtraOrdinariaa one-night pilgrimage

Our project was launchedwithin the framework of

“Art Night Venezia 2016”

Page 16: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Page 17: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Venezia ExtraOrdinaria

Churches & FraternitiesPassion & Devotion

200 participants (limited availability), from 7 pm to 10 pm

Chorus, the Management of Arts and Culture Laboratory (m.a.c.lab - University Ca' Foscari), and the Basilica

Ss. Giovanni e Paolo, have been partners of the initiative

Changing Patterns of Perception, Rita Sartori

Page 18: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

The sold-out crowd praised Venezia ExtraOrdinaria as

“one of the best events in the Art Night Venice 2016 's list”

“an experience that has changed our perception of religious heritage forever”

Changing Patterns of Perception, Rita Sartori

Venezia ExtraOrdinariaChurches & Fraternities

Passion & Devotion

Page 19: Rita Sartori

FRH Biennial Conference Vicenza 2016Tourists, Travellers & Pilgrims

Changing Patterns of Perception, Rita Sartori

Thank you!

Venezia ExtraOrdinariawww.venezia-arte.com

[email protected]