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Top 6 Best E3 2014 Trailers to
Remember
http://www.gamebasin.com/news/top-6-best-e3-2014-trailers-to-remember
Gaming’s greatest venue for what’s to come in the future of E3 reared its busy head at us last week
and left us excited for the 2014 and beyond. Written previews, gameplay videos, developer
dialogues, all well and dandy, though not what truly shines at E3. There’s nothing quite like a trailer
to leave an impressionable mark on your memory. Be the usual rotation of annualize franchises
with console‐exclusive content or the one‐man army getting their shot in the spotlight, both offer
an opportunity to wow even the most seasoned vet and jaded curmudgeon in amazement. E3 2014
hosted several stellar presentations of upcomers with awe‐inspiring, inventive, and hype‐building
promos. Regardless of contributing factors, these trailers alone fill us with wonder and intrigue.
Here’s the Top 6 trailer putting their best foot forward in remarkable ways.
6. Dead Rising 3 DLC – Microsoft
Dead Rising always had a taste for nostalgic nods and a goofball attitude, collecting various Capcom
shout outs littered across every zombie‐infested populous. Though much of the spirit plays second
fiddle to the serious story. None of the zany glee (like wearing a Banana Hammock while in a giant
electrified hammer ball) had its own place to shine other than as a painted‐on moustache on the
Mona Lisa. Meet Super Ultra Dead Rising 3 Arcade Remix Hyper Edition EX Plus Alpha. Deceive us
with Dead Rising 3star of Nick Ramos collapsing to safety, implying the bit of DLC returns with Nick
in some way, then hit us with a collective “What the?” Power ups, costumes, and serious co‐op
beat‐em‐up gameplay, flipping the switch entirely. Even crazier is when Capcom acknowledges and
self‐parodies themselves and their use of the Street Fighter series with its mind‐boggling amount
of re‐releases / updates on their 31st Anniversary out the second the trailer hit. Oh right, complete
with a zombified M Bison boss.
5. Super Smash Bros – Nintendo
Nintendo has a history with using their top brass for demonstrations and presentations in wacky
ways. Opening their E3 Nintendo Direct this year with Robot Chicken was one of those. Though
watching the monthly Nintendo update through the direction of Seth Green & Matthew Senreich,
wasn’t the prime highlight. Tricking us all were Iwata and Fils‐Aime fighting each other follow with
taking it to Super Smash Bros Wii U as themselves as Miis. For what seems like a strange inclusion
and a waste of time for a goof transitions beautifully to Creator Director of the Super Smash Bros
series of Mashahiro Sakurai coming right out and declaring Miis are now fighters. You’ve got
unexpected wackiness with meaning. The shock and joy of Nintendo executives doing sillies
hooking us in, glossing over the advertisement part without being reminded of its purpose to sell
you a copy.
4. Magika 2 – Sony
Sure, lots of airy hearts and hard‐winking nods were had with other trailers, selling us on zany
antics and fourth‐wall breaking. Though none had a heart beating. Gone since 2011, the
disgruntled, depressed, red‐hooded sack goes on day 1231 of unemployment. Stuck with reliving
glory days, attending to their pet, and failing to live as an unemployed wizard, old red here sits in
torment until the reluctant newspaper ad of “Now Hiring Wizards.” In conjunction with gameplay
footage, we see the triumph of our red wizard with like‐minded mages doing what they do best.
Rare does live action find life today outside of the ironic, taking us out of CG and onto a set. Though
“being” live action and humorous doesn’t just win us over. Magicka 2’s outing spoke in physical
gestures, grunting often in displeasure or in recapture of past memories. Showing us how sad life
has become then the faint‐inducing bliss felt when the gang gets back together. Rather telling us a
story of redemption in a minute,Magicka 2 did it without a word spoken.
3. The Crew – Ubisoft
Music in trailers sets the mood, controls the tone, subverts ideas otherwise lost without it. Oliver
Tank’s “Last Night I Heard Everything In Slow Motion” did so exactly with The Crew’s 2014 E3
showing. From Miami to L.A., a cross‐country trek full of serene sounds and calming ambiance
balancing out the fast forwarding video. Hitting the nail right on the head on what The Crew has in
store, the entire country. That’s the niche with The Crew, a driving tourist attraction to the United
States. What better way to evoke the sense of driving with a seemingly endless song we allow to
last as such, highlighting the contentment of being behind the wheel. Even our regular Game Music
Daily staffer, Curtis Stone, told us its an on‐the‐nose fit with “A perfect dreamscape encapsulation
of what The Club encompasses.” A far cry from its reveal a year ago, a rather tired CG showing of
sirens blaring, fast cars racing each other, to follow with the somber side. Counter the explosions
that are E3 trailers striving to yell the loudest by making a different impact with silence amongst
the thunderous grabs at attention.
2. The Division – Ubisoft
The Division delivers truly one of my favorite trailers, packaging in a theme and a visual style barely
used. What’s remarkable about The Division here is the clever use of telling of civilization decay
without people in place. One of those bizarre ironies of giving the most gut‐wrenching videos
without an open display of human emotion on screen. You hear the suffering of the people, but
don’t see it. Time‐elapsed stop motion show us the “action.” Restless struggle of a child in bed, pill
bottles pile, until the little lump on twin‐sized bed airs out as a heart rate monitor flatline sounds.
Implication plays a major role. Our imagination toys by allowing us, through anonymity, to fill in
those parental shoes. Displace our sadness through the audio agony and lash out our anguish on
the environment around us (broken mirror) and on ourselves (gunshot, splattered blood). “Tragedy
is invisible.” That it is, clearly (or unclearly) displayed here. Heard, but no seen throughout before
the narrator and his posse come strolling in to hand the person an identity. Builds off the sense of
unity amongst the divided (this is a co‐op game), to be visualized as someone in the present rather
a faceless entity colliding with the world.
1. No Man’s Sky – Sony
Never mind the “indie” moniker, never mind the 10 or less developers hammering away, never
mind Hello Games’ office being flooded night of Christmas Eve. No Man’s Sky looks incredible by
video alone. In one, fluid motion you transition from walking with wildlife, dogfighting in space,
and end with surveying another planet. The sheer spectacle of it all, traveling planet‐to‐planet
and exploring captured in three minutes. Complete with a building, backing track growing as the
awe settles in. Everything about No Man’s Sky’s presentation screams for applaud. For how tranquil
of a walkthrough it was, its grace and flow leaned us in wanting. Restraint and focus are what help
games like the No Man’s Sky trailer standout. Create a grander view by its scale then sell us on the
experience and desire more. What every trailer attempts to achieve.
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