Ukraine presentation 2 jaki lowe ecf

Supporting Families to Cycle

Jaki LoweVice-President ECFTrustee CTCDirector in Human Resources in the Health SectorLifelong Cyclist

Who are CTC?

• UK’s national cycling charity and world’s oldest transport organisation

• Membership based• CTC’s vision is of a healthier, happier and cleaner world,

because more people cycle• We want people of all ages, backgrounds and abilities to be

able to cycle safely, easily and enjoyably.

Jaki Lowe: Vice President of European Cyclists Federation and Trustee CTC

Getting people on bikes

• Space for Cycling

• Big Bike Revival

• Fill That Hole

• Projects: Belles on Bikes and Play on Pedals

• Inclusive cycling projects and partnerships


Current situation

• Cycling levels are very low in the UK – UK was 22nd out of 28 countries in the ECF “Cycling Barometer” 2014

• Many barriers to entry, real and perceived


What is Space for Cycling?• London Cycle Campaign originally created Space for

Cycling to lobby candidates for London council elections in April 2014

• Regional campaign groups liked and wanted Space for Cycling for themselves

• CTC took it national in May 2014 with Cyclenation, the confederation of local campaign groups


Purpose & Method

• Enabling local campaign groups to broadcast national messages tailored to a local audience

• Creating user friendly tools and a support network of local campaign groups for sharing of best practice


Key messages

• Space for Cycling aims to create the conditions where anyone can cycle anywhere

• Councillors in local government need to commit to high standards of cycle-friendly planning and design

• National Government needs to provide the funding to make this happen


What does Space for Cyclingmean in practice?

A range of solutions to create safe, direct, and attractive cycling conditions for all local journeys.In general:•Protected space for cycling along or across major roads / junctions.•Low traffic volumes and speeds in town or city centres, in residential neighbourhoods, and on rural lanes.•Traffic-free routes using parks and open spaces or rights of way – to complement (not substitute for) a cycle-friendly road network


What we’ve achieved in a year• 17,000 email messages sent to UK councillors since April

2014

• 734 councillors support Space for Cycling campaign in 191 local authorities

• At least 12 Space for Cycling rides around the country

• 300 volunteer campaigners trained


Next steps

Providing the means to create visually engaging tools for local campaigns, such as:

•Visualisations of suggested cycle infrastructure

•Cycle Network “Tube” style maps

Continued encouragement for new and fledgling campaign groups in both urban and rural settings


The Big Bike Revival

• DfT £1million funded project to get more people cycling in a short space of time

• CTC worked with 91 bike recycling centres and 80 Halfords stores to deliver over 1600 events over two weeks

• We had over 30,000 people passing through the events and over 25,000 bikes checked, fixed and brought back into use

• DfT is planning to spend £200million in this parliament on cycle safety . . .watch this space


A Focus on Glasgow• Glasgow is the largest city in Scotland and the third largest city in

the UK• A city with a heavy industrial heritage in ship building, civil and

marine engineering and transport • Glasgow has poor and multi-deprivation factors and is reported as

one of the most challenged regions for health and health related behaviour

• Over recent years manufacturing has seen a decline alongside an insurgence in the services sector, professional and financial sectors

• Regeneration has also seen major developments in the city and has attracted significant investment

• However wealth inequality remains one of the worst in the UK and is widening


Glasgow

Challenged but a passionate culture and ambitious for the future


Play on Pedals

• £232,000 partnership project with funding from the 2014 Dream Fund, the project aimed to reach 7,500 four year olds across Glasgow to give them the chance to learn to ride a bike before they start school

• Play on Pedals did this by:– Working alongside project partners to distribute a 500-strong bike fleet of balance and

pedal bikes across the city– Acknowledging 50 'Hero Organisations' who will receive training, resources and support

to develop Play on Pedals within their local communities– Providing training for 500 volunteers to become instructors, tutors and basic bike

mechanics– Co-ordinating 'bike swaps' through which families can exchange bikes for new sizes to

suit childrens' needs– Supporting small community events and organising 'Glasgovia', a huge celebratory

family ride across the city in 2015.


Belles on Bikes

• Belles on Bikes is a network of womens cycling groups supported by the CTC• Belles on Bikes aims to support women to get cycling together in a friendly,

relaxed and inclusive environment• Funded so far by small government grants• Since January 2014 almost 10 cycling groups have been established• One of those groups alone has 600 members!• Belles on Bikes provides training and support and gives people the confidence to

cycle with a group, by themselves and with their families


Getting families cycling• One size doesn’t fit all• We need a range of offerings for different groups of people• Groups are a glue that brings people to cycling and keeps people cycling• A focus on women leverages their leadership role in the family and is more likely

to result in habit formation in families and communities• We have some tried and tested products that appeal to people and their

communities but also which fit with the socio-political agenda• THE TIME IS RIGHT



Jaki LoweVice-President ECFTrustee CTCDirector in Human Resources in the Health SectorLifelong Cyclist

Government & Nonprofit

Ukraine presentation 2 jaki lowe ecf