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US Government Marketing Strategies October 7. 2014

US Government Marketing Stratgies - for South Korean Firms

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Jennifer Schaus and Assoiates presented to a South Korean delegation hosted by The George Mason University, PTAC - Procurement Technical Assistance Center. For more information about government contracting, visit http://www.JenniferSchaus.com

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Page 16: US Government Marketing Stratgies - for South Korean Firms

Steps to Market Entry1 – Conduct

Research/Homework2 – Create A Plan

3 – Know Your Advantages / Disadvantages

4 – Understand the investment – time & $$$ &

learning curveOctober 7. 2014

Page 17: US Government Marketing Stratgies - for South Korean Firms

5 – Build Relationships6 – Solve Problems7 – Follow the rules (familiar with FAR)

8 – Hire experts when needed

9 – Be aware of compliance & reporting

issuesOctober 7. 2014

Page 18: US Government Marketing Stratgies - for South Korean Firms

10 – The government market is not for

everyone!

October 7. 2014

Page 19: US Government Marketing Stratgies - for South Korean Firms

Steps to Market Entry

Practical & Actionable Steps

for Getting Started!

October 7. 2014

Page 49: US Government Marketing Stratgies - for South Korean Firms

ConclusionsDo your homework!Budget & PrepareBuild relationships

Know your advantages & value-add

Lead with CapabilitiesOctober 7. 2014