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Razoo Training for Live PC Give PC 2015September 2, 2015
@Razoo Razoo Giving
SEND US YOUR QUESTIONS!
Razoo is crowdfunding for causes.Together, we can lift the world.
Why Crowdfunding?
New Donor Acquisition
Social Networking
Community Engagement
Getting Started
Create Your Page
• A short form will grant you access to your Razoo page within 24-48 hours
• You will need a user account on Razoo to register
Register for Live PC Give PC
1
Create Your Page
Image/Video Gallery
Social Sharing
Fundraiser Summary & Story
Donation Reports
Matching Grants
Admin Panel
Thank You ExperienceAdmin
Panel
Create Your Page
• Tell the story of how your nonprofit meets needs in your community
• Edit and update text in the Edit tab of your page.
Tell Your Story2
• Highlight the value of a donor’s investment with suggested donation amounts
• Use descriptors that tell a donor how their contributions support your cause
Set Your Goals3
Create Your Page
• Show your nonprofit at work with images and video
• Use captions to further tell your story
• Upload videos from YouTube or Vimeo
• Select an Image to be your thumbnail
Images & Video4
Create Your Page
• Thank your donors twice as often as you ask them
• Upload a Thank You Video for a personal touch
• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement
Thank Donors5
Create Your Page
• Customize a Donation Widget for your website
• Prepare a QR code for live events
• Get a “Donate Now” button for your website
Share6
Create Your Page
• An email notification is sent when a donation is made
• Tab to view donor information and download the report
• You can filter by Giving Event to quickly segment all Live PC Give PC Donations
• Donations will be disbursed by check or EFT
Donations7
Create Your Page
• Display a dollar-for-dollar matching grant on your page
• The match does not need to be verified through Razoo
• The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made
Matching Grant8
Create Your Page
What’s new with LIVE PC GIVE PC 2015?
LIVE PC Give PC
Live PC Give PC
• Nonprofit Spotlight on Homepage of Event Site
• You can be included in this spotlight once you register for the event
• Be sure you’ve uploaded photos and a summary, otherwise this will display as blank and won’t be included in the homepage
LIVE PC GIVE PC
• Access to nonprofit and volunteer toolkit
• FAQs and important dates
• Communications templates
• Photos and Logos to use
Resources Hub
• Make sure to use #livepcgivepc across all social media channels and posts
• Last year we had 52% of nonprofits with a matching gift, let’s get to 100% this year!
• Leaderboards will focus on number of unique donors
• One all nonprofit leaderboard, and 3-4 themed category based leaderboards
LIVE PC GIVE PC
What’s new on Razoo?
• Start accepting Donations for the Giving Day as soon as you register!
• All giving day donations will be viewable to the nonprofit through your admin panel under the Donations tab
• All donations will be processed immediately and will reflect on the Giving Day Total Counter the day of the event
Giving Day Donations
• Choose whether or not to display dollars raised on your organization page
• Re-set the count to display only Live PC Give PC 2015 donations
• Advanced options in Edit Panel
Choose your display metrics
Nonprofit Page Metrics
Search Experience
Quick Give on Search
Campaign Tips
• Utilize your most engaged supporters to fundraise for you
• Profile your database to identify most engaged by interactions and social media
• Equip ambassadors with the tools and a strategy to promote
• Allow them to tell THEIR story about your organization to engage their networks
Campaign Tips Empower Your Ambassadors
Campaign Tips
• Create a communication plan, draft templates • Recruit others to amplify your message
• Media Sponsors • Business Partners
• Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video
Communication
Campaign Tips
• Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network
• Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on
mobile.
On the Giving Day
Campaign Tips
• Thank in real-time • Use social media for shout outs • Send follow-up e-mails
• Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls
• Long-term • Provide ways for them to receive updates • Let them know the end results
Thank Your Donors
Campaign Tips
• Try something new, experiment • Have an internal competition • Activate Your Volunteer Base • Get Your Board members involved
• Fundraise with your personality
• Connect online and offline with the actual work you do
Be Creative
Campaign Tips
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
Our Top 5 Tips
• Mandatory nonprofit meeting: October 1st, 2015 (4:00-5:30pm at the Christian Center of Park City )
• Next Training: October 6th, 2015 Prizes & Strategy Webinar with Razoo
Giving Day: November 6th, 2015
LIVE PC GIVE PC
