YOUR WORLD, YOUR VISION COMPETITION

Our Team

u  As students at Binghamton University’s School of Management, we hope to serve as role models for the youth of the Binghamton community by sharing our knowledge and experiences.

u  Our team includes: v Anthony Chen v Lisa Knoph v Jacqueline Moeller v Rebecca Nassi v Alexander Weinrauch

Our World

u  Binghamton is the second most obese city in the United States of America.

37.60%

62.40%

Obese

u Binghamton’s 2013 Obesity Rate = 37.6%

u 17,000 residents classified as obese

u 27.8% of residents live below the poverty level

Our Vision

u  Be a Healthy You will educate elementary students of the Binghamton City School District through a fun and interactive program that encourages children to adopt healthy lifestyles. u Since eating habits generally begin at home, we plan to

improve the eating habits of families by focusing on developing children's’ knowledge of nutrition and exercise.

u 21 day program to “create a habit”

“Nutrition is a huge plus for academic success as well as being healthy pupils in school.”

– David Garbarino, Director of Health, Physical Education, &Athletics of the Binghamton City School District

The Bigger Picture

Phase 1: Implementation

Phase 2: Continuous Education

Phase 3: Culminating Event

Phase 1: Implementation

u  Our team will visit the school to introduce the Be a Healthy You program to students in first through third grade.

u  After a kid-friendly presentation on nutrition and healthy exercise, students will receive Be a Healthy You wristbands as they “promise” to be healthy by signing a large banner.

The Coloring Book

u  Each student will receive a coloring book created by our team that provides nutritional information and an innovative meal log. u Children will draw the

food they eat for each meal in a blank plate.

u Parents/Guardians must sign every page.

Phase 2: Continuous Education

u  One week after introducing the program, we follow up with students to review their eating habits.

u Students will receive a custom Dinner Menu to give to their parents.

u The Dinner Menu features: u  Quick and healthy dinner meals u  Coupons for healthy items at

local restaurants

Phase 3: Culminating Event

u  We will host a “field day” as a concluding ceremony to celebrate the students’ completion of the Be a Healthy You program. u Parents, local restaurants, a motivational

speaker, and Binghamton students will be invited to attend and participate in a day filled with sports, wellness, and healthy food.

u Children who have completed the program will receive a medal featuring our program’s logo to serve as a reminder to continue eating healthy.

Linking the Community

Be a Healthy You Program

Children

Parents Families

Local Restaurants

Budget & Financial Reporting (1 Year) EXPENSE ITEM QUANTITY AMOUNT/ITEM TOTAL % OF TOTAL Program Supplies Wristbands 300 $0.24 $72.00 2.88% Coloring Books 250 $3.84 $960.00 38.38% Dinner Menu Packets 250 $0.90 $225.00 8.99% Total Program Supplies $1257.00 50.25% Field Day Supplies Tents 1 $274.00 $274.00 10.95% Paper Plates 1 (600 Ct) $64.00 $64.00 2.56% Napkins 1 (500 Ct) $7.59 $7.59 0.30% Forks 5 (100 Ct) $3.59 $17.95 0.72% Spoons 5 (100 Ct) $3.59 $17.95 0.72% Knives 5 (100 Ct) $3.59 $17.95 0.72% Speakers 2 $100.00 $200.00 8.00% Medals 250 $2.18 $545.00 21.79% Total Field Day Supplies $1144.44 45.75% Miscellaneous $100.00 4.00% TOTAL EXPENSES $2501.44 100%

Sustainability

u  Our current cost projections will allow for the program to be financially sustainable for 4 years with the potential $10,000 grant from Ernst & Young.

u  To raise capital in the future, we plan to: u Request donations and sponsorships from local

businesses for advertisement space. u Produce the nutritional coloring books to promote and

potentially sell to schools nationwide.

Questions?

Thank You!