肉骨茶 Ròu  Gú  Chā    

Omar  Layes  (0320808)  

Melanie  Soon  Yu  Xin  (0322327)  

Loo  Siah  Mong  (0321995)  

Soh  Yong  Zhou  (032213)  Lee  Fong  Yen  (0321976)  

Nhat  Dinh  (0313309)  

WHAT  IS  BAK  KUT  TEH?  

A  CHINESE  DISH  

•  PORK  RIBS  •  CHINESE  HERBS  

•  SPICES  •  SOY  SAUCE  

VARIETIES  OF  ‘  BAK  KUT  TEH’  

TEO  CHEW   HOKKIEN   CANTONESE  

LIGHT  COLOR,  MORE  PEPPER  AND  GARLIC  FOUND  IN  IN  THE  

SOUP  

USES  NUMBERS  OF  HERBS  AND  SOU  

SAUCE  IN  ORDER  TO  MAKE  A  MORE  FRAGRANT,  

DARKERED  SOUP  

FOCUS  ON  THE  TASTE  OF  SOUP.    

TENDS  TO  ADD  MORE  MEDICINAL  HERBS  TO  

CREATE  STRONG  FLAVORED  SOUP  

WHO  AND  WHEN?  

MALAYA  COOLIES  (1930S)  

KLANG  

DESCRIPTIONS    OF  BUSINESS  

BATU  PAHAT,  JOHOR  

HOCK  CHEW    

THINGS  YOU  NEED  TO  KNOW  ABOUT  

HOCK  CHEW  

HOCK  CHEW  

AH  WANG  

OPEN  7  DAYS/WEEK  

AFFORDABLE  PRICES  ATTRACT  COSTOMERS  

SERVES  BAK  KUT  TEH,  DER  KAH  COK  AND  GIAM  CAI  

GOOD  REPUTATION  IN  BATU  PAHAT    

135,  Jalan  Shahbandar,  Batu  Pahat,  83000  Batu  Pahat,  Johor,  Malaysia    

AH  WANG  WAS  A  HIGH  SCHOOL  DROPOUT  AT  

THE  AGE  OF  15.    (JUST  LIKE  STEVE  JOBS)  

LEARNT  THE  COOKING  SKILLS  FROM  FRIENDS  

(BAK  KUT  TEH)  

STARTED  TO  RUN  A  BAK  KUT  TEH  RESTAURANT  IN  

1984  

31  YEARS  OF  BUSINESS  AND  COUNTING  

HOCK  CHEW  WAS  CRITICALLY  HIT  DUE  TO  S.A.R.S.  BACK  IN  2000  

SWEE  XIANG  

KLANG,  SELANGOR  

THINGS  YOU  NEED  TO  KNOW  ABOUT  

SWEE  XIANG  

No.  2,  Lintang  Sungai  Keramat  7C,  Taman  Klang  Utama,  42100  Klang,  

Selangor  Darul  Ehsan    

SWEE  XIANG  ALEX  ONG  &  JOEY  

OPEN  7  DAYS/WEEK  

$$  

SERVES  ONG  BAK,  LU  EGG  AND  DERKAH  

FAMOUS  IN  KLANG  AREA  

CONTACT  INFO:  016-­‐3734073                                                            016-­‐6849811  

ALEX  ONG  AND  JOEY  STARTED  COOKING  BAK  KUT  TEH  AFTER  THE  

GRADUATION  OF  FORM  5  

RESTORAN  SWEE  XIANG  WAS  FINALLY  FOUND  IN  

2004  

SWEE  XIANG  WAS  CAUGHT  FIRE  BACK  IN  2008  (RECONSTRUCTED  WITHIN  THE  SAME  YEAR)    

CAME  UP  WITH  A  NEW  SIDE  DISH  TO  ATTRACT  CUSTOMERS    (ONG  BAK)  

STARING  FROM  THE  LEFT:  DINH,  ALEX,  JOEY,  JOHANN,  FONG,  MONG  

ONG  BAK  

COMPETITORS  OF  

AH  WANG  

COMPETITOR 1 RESTAURANT MEI HWA

LIN

 •  YET,  ONE  OF  THE  TOP  

BAK  KUT  TEH  IN  BATU  PAHAT  

•  CONSUMERS  ARE  MAINLY  FROM  SINGPORE  

   •  $$$  •  SHORTER  WORKING  

HOURS  

   

(No.1,  Jalan  Flora  1,  Taman  Flora,  83000  Batu  Pahat,  Johor)  

 

JOHANN’S  PERSONAL  FAVORITE  BAK  KUT  TEH  

BAK  KUT  TEH  

YAM  RICE  

SWEET  POTATO  LEAVES  

COMPETITOR  2  RESTAURANT  SOON  HUAT  

•  MORE  THAN  40  YEARS  OF  HISTORY  

•  MOVED  TO  CURRENT  LOCATION  NOT  LONG  AGO  

•  $$  •  FREE  SUPPLIES  OF  CHINESE  DONUTS  

•  PROVIDING  CLEANER  ENVIRONEMT  FOR  COSTOMERS  

•  REST  ON  WEDNESDAYS    

 (No.1,  Jalan  Flora  1,  Taman  Flora,  

   83000  Batu  Pahat,  Johor)  

INTERIOR  OF  RESTAURANT  SOON  HUAT  

SOON  HUAT’S  BAK  KUT  TEH    

RED  WINE  POTTED  CHICKEN  

SESAME  POTTED  CHICKEN  

COMPETIRORS  OF  

JOEY  

COMPETITOR  1    RESTAURANT  THONG  WEI  

 •  One  of  the  most  famous  Bah  Kut  

Teh  in  Klang    

•  No  proper  menu  provided    

•  Service  provided  were  not  good  

•  OPEN  6  DAYS/WEEK  

1,  Jalan  Sentosa  3,  Taman  Chi  Liung,  42000  Pelabuhan  Klang,  Selangor  

INTERIOR  OF  RESTAURANT  THONG  WEI  

THONG  WEI’S  BAK  KUT  TEH    

CHINESE’S  DONUTS    

THONG  WEI’S  MENU    

THONG  WEI  

COMPETITOR  2  RESTAURANT  LAI  HING  

•  MORE THAN 10 YEARS OF HISTORY

•  WEEKENDS HAVE THE MOST COSTOMERS VISITED

•  OWNERS ARE KIND

•  USUALLY FULLY BOOKED ON OCCASION DAYS

•  REST ON WEDNESDAYS

42000,  107,  Jalan  Chan  Ah  Choo,  Pandamaran,  42000  Port  Klang,  

Selangor  

LAI  HING  

INTERIOR  OF  RESTAURANT  LAI  HING  RESTAURANT  LAI  HING  

LAI  HING’S  MENU   LAI  HING’S  BAK  KUT  TEH  

STRATEGIES  

RESTAURANT  HOCK  CHEW  

FAIR  AND  AFFORDABLE  PRICING   NEVER  SERVE  LEFTOVER  DISHES   FRESH  FOOD  

RESTAURANT  SWEE  XIANG  

SERVE  WITH  SMILE   STRONG  RELATIONSHIP  WITH  CUSTOMERS  

SIMILARITIES  

SIMILARITIES

Availability  of  side  dishes.   Currently  have  no  branches.  

Ingredients  and  meat  are  from  locals.  

Serving  good  quality  food  

DIFFERENCES  

DIFFERENCES

H.C.- RM5000-6000 S.X.- RM100k

H.C. - No S.X. – Yes (iPad)

H.C.- No S.X.- Yes (opening

branches)

H.C.- Family members S.X.- Foreigners

H.C.- No menu S.X.- Written on board

H.C.- No S.X.- Facebook page

USES  OF  TECHNOLOGIES   FUTURE  PLAN  

EMPLOYEES     MENU   ADVERSTISEMENT  

MONTHLY  INCOME  

H.C. – HOCK CHEW S.X. – SWEE XIANG

OBSTACLES  /  CHALLENGES  

INFLATION  

Prices  of  material  rise  

RESTAURANT  HOCK  CHEW  

Rental  rises  

RESTAURANT  SWEE  XIANG    

HUMAN  RESOURCE  

Difficulkes  of  hiring  local  employers  

RECOMMENDATIONS  

HOCK CHEW BAK KUT TEH AREA OF

IMPROVEMENT RECOMMENDATIONS

Relocakng  the  shop  at  a  more  strategic  locakon,  where  more  parking  spaces  are  provided.  

Repainkng  the  whole  building  and  improving  the  lighkng  features  to  improve  the  shop’s  

appearance.  

RELOCATION OF BUSINESS

RENOVATING  

RESTAURANT SWEE XIANG

AREA OF IMPROVEMENT

RECOMMENDATIONS

OPENING  COOKING  AREA  

Providing  shades  to  create  much  comfortable  circumstances  

Installing  air-­‐condikonings  or  air  

venklator  to  improve  the  

atmosphere  or  air  quality  inside  the  

shop.  

NO  PROPER  MENU  PROVIDED  

Creakng  and  designing  an  

amrackve  menu  in  English  and  Chinese.  

INSUFFICIENT                  TABLES  AND  CHAIRS  PROVIDED  

CONCLUSION  

QUESTIONS?  

References  

-­‐  Old  Street.  (2013).  Our  History.  Retrieved  fromhmp://www.oldstreet.com.sg/the-­‐history.html  

-­‐  Chandra  (2011).  The  Malaysian  Chinese  Early  Semler.  Retrieved  from  hmp://www.my-­‐island-­‐penang.com/Chinese-­‐Coolies.html  

-­‐  Han’s  Bak  Kut  Teh.  (2012).  Retrieved  from  hmp://hanjiabkt.com.sg/?page_id=101  

-­‐  Depaul  University  (n.d.)-­‐Examples  of  Small  Business  Interview  Queskons,  Retrieved  on  26th  October  2015  from  hmp://condor.depaul.edu/pkemp/businterviewq.htm  

-­‐   Economics  Online  (2015)-­‐Monopoliskc  Compekkon,  Retrieved  on  13th  November  2015  from  hmp://www.economicsonline.co.uk/Business_economics/Monopoliskc_compekkon.html  

-­‐  Economics  Online  (2015)  -­‐  Oligopoly,  Retrieved  on  13th  November  2015  from  hmp://www.economicsonline.co.uk/Business_economics/Oligopoly.html  

-­‐  Damien  Lim.  (2011).  Bak  Kut  Teh.  Retrieved  from  hmp://eresources.nlb.gov.sg/infopedia/arkcles/SIP_1800_2011-­‐03-­‐18.html  

   

-­‐  Facebook  (2015)-­‐  Restaurant  Swee  Xiang,  Retrieved  on  7th  November  2015  from  hmps://www.facebook.com/pages/Restoran-­‐Swee-­‐Xiang/208096622552839  

-­‐  Han’s  Bak  Kut  Teh  (2012)-­‐  History  of  Bak  Kut  Teh,  Retrieved  on  7th  November  2015  from  hmp://hanjiabkt.com.sg/?page_id=101  

-­‐  Damien  L.  (2015)  -­‐  Bak  Kut  Teh,  Retrieved  on  the  11th  November  2015  from  h5p://eresources.nlb.gov.sg/infopedia/arIcles/SIP_1800_2011-­‐03-­‐18.html  

-­‐  Openrice  Group  Inc  (2015)-­‐Thong  Wei  Restaurant,  Retrieved  on  7th  November  2015  from  hmp://my.openrice.com/klangvalley/restaurant/thong-­‐wei-­‐restaurant-­‐port-­‐klang/287749  

-­‐  Openrice  Group  Inc  (2015)-­‐Swee  Xiang  Restaurant,  Retrieved  on  7th  November  2015  from  hmp://my.openrice.com/klangvalley/restaurant/swee-­‐xiang-­‐restaurant-­‐klang/21939  

-­‐  Old  Street-­‐Bak  Kut  Teh  (2013)-­‐  History  of  Bak  Kut  Teh,  Retrieved  on  7th  November  2015  from  hmp://www.oldstreet.com.sg/the-­‐history.html  

-­‐  PasangLang.com  (2015)-­‐  Restaurant  Lai  Hing,  Retrieved  on  10th  November  2015  from  hmp://www.pasanglang.com/10-­‐Must-­‐Try-­‐Bak-­‐Kut-­‐Teh-­‐in-­‐Klang-­‐-­‐NON-­‐HALAL-­‐-­‐food-­‐4484