Embed Size (px)
Citation preview
Social Mediaand
Public Health
@edeckers
#IPHTCsummerconference
"Is it trueabout Osamabin Laden?"
If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose.
It’s as simple as that. It doesn’t matter if you think it’s stupid.
It’s free communication, and there’s a crapload of users.
— Gary Vaynerchuk, Crush It
700,000,000‣number of people on Facebook
(700 million)
If Facebook were a country, it would be the 3rd largest in the world
150,000,000‣number of US users on Facebook
(150 million)
77%‣active number of Internet users who read blogs
200,000,000‣people on Twitter
(200 million)
350,000,000,000
‣messages per day on Twitter
(350 BILLION)
50%‣readers of dead-tree newspapers
% Change in News Audience, 2009-10
Pew Research Center's Project for Excellence in Journalism2011 State of the News Media
17.1%
-1.5-3.4
-5.0 -6.0-8.9
-13.7
Local TV NetworkNewspaper Audio Magazines Cable
Online
Social Mediain the
Business World
BREAKS GUITARS
Blogging for Dollars
Social Media in thePublic Health
World
The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic
— Alessio Signorini, Alberto Maria Segre1, Philip M. Polgreen, U of Iowa Computer Science
Real Time Communication
Crisis Communication
Find Target Audience
