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Steven Renata a founding member of Les Mills International gives an authentic and compelling view of the birth and growth of the World'sLeading Group Fitness Company.
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Words to Les Mills HAKA “Tu Mai Nei Nga Toa“Maori
Kaitataki: Kia wiri
Hope
Ki raro
A kia mau Hi
Kia whakata hoki au i ahau
Hi Aue Hi
E nga matua tipuna
tukua mai te kaha
te rangatiratanga e
English
Leader: Let your hands quiver by your side
Hands on hips,
Hands down by your side (still)
Be steadfast
Let me be at one with the earth
Hi aue hi
Ancient ancestors/warriors of old
bestow upon us strength and leadership
Kapa: Tu mai nei nga toa e
Haka ana ki te noho mangere
Ko te whakaara ko te momona
Me pakanga, parekura e
Kia pakari hinengaro, tinana, wairua.
Ko te ha o tane e
Kaitataki: I te wehenga ka puta hihiri e
Kapa: Na reira, me puta to ihi e
Kia tu te wana
Kia tu te wero aue
Kia tu kotahi tatou
Ana, Ana, Ana,
Tenei whakatau. Hi.
Group: Standing here are the new warriors
We haka in fury at sedentary lifestyles
Obesity is our adversary Let us do battle
Let your mind, body and spiritual
essence be revitalised
Through the breath of life
Leader: At the separation of earth from sky,
all potential was released into this world
Group: Therefore, let your true potential be known
Reveal your inner strength & power
Hold fast to the challenge
Let us unite as one global entity
Yes it is , Yes it is, Yes it is This we decree.
1. Start with a great Idea
Innovate
Four steps to change the World
and become professional …
2. Innovate
3. Breed a Tribe
4. Create a Movement
1. Start with Great Idea that sets the World on Fire
2. Innovate from Product to Systems
3. Breed a Tribe with a Powerful Purpose
4. Create a Movement based on Aspirational Values
Over 3 million people every week participate in our classes in 80 countries
Lead by a Tribe of 70000 Instructors
that would fill Stadium Australia
From Circus to Cirque Du Soleil
From Aerobics to Les Mills Group Fitness
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The World before Group Fitness
Lycra and Amateurs…
Going to the Gym is becoming the
Largest Sport in the World…
90% of all exercisers prefer to workout
in a Group…
Group Fitness is one way to achieve this
in a Club Environment…
Group Fitness creates better motivation, physical results, and fun…
!
Group Fitness creates bettercommunity amongst members…
Group Fitness Promotions are more compelling and engaging…
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…the environment has become mirror-less and more inviting …
…and much more entertaining…
!
Group Fitness is the new Rock Concert
showing in 13000 clubs around the world
• 94% -74% satisfaction across all programs
• 96% of all participants in a Les Mills class will continue for next 12 months
• 95% of participants in a Les Mills class would recommend the program
After 10 years in the market this is what Customers say about our Brand…
• 95% of participants in a Les Mills class would recommend the program
• 70% of participants would consider cancelling if the club stopped offering Les Mills programs
• 3.4 average visits per week to Les Mills Classes , versus industry standard of 1.75
Source: AC Nielsen Survey 2007
Notes: Sample size n = 3080
Be the Number One in Fitness Experience in Every Market we are in – 100 million people
Top 100 Global Brand by 2025
Future Rock Concerts will be experienced in your “space”