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Les Mills Tribe Thought Leaders Australia 2009

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Steven Renata a founding member of Les Mills International gives an authentic and compelling view of the birth and growth of the World'sLeading Group Fitness Company.

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Page 1: Les Mills Tribe Thought Leaders Australia 2009
Page 2: Les Mills Tribe Thought Leaders Australia 2009
Page 3: Les Mills Tribe Thought Leaders Australia 2009

Words to Les Mills HAKA “Tu Mai Nei Nga Toa“Maori

Kaitataki: Kia wiri

Hope

Ki raro

A kia mau Hi

Kia whakata hoki au i ahau

Hi Aue Hi

E nga matua tipuna

tukua mai te kaha

te rangatiratanga e

English

Leader: Let your hands quiver by your side

Hands on hips,

Hands down by your side (still)

Be steadfast

Let me be at one with the earth

Hi aue hi

Ancient ancestors/warriors of old

bestow upon us strength and leadership

Kapa: Tu mai nei nga toa e

Haka ana ki te noho mangere

Ko te whakaara ko te momona

Me pakanga, parekura e

Kia pakari hinengaro, tinana, wairua.

Ko te ha o tane e

Kaitataki: I te wehenga ka puta hihiri e

Kapa: Na reira, me puta to ihi e

Kia tu te wana

Kia tu te wero aue

Kia tu kotahi tatou

Ana, Ana, Ana,

Tenei whakatau. Hi.

Group: Standing here are the new warriors

We haka in fury at sedentary lifestyles

Obesity is our adversary Let us do battle

Let your mind, body and spiritual

essence be revitalised

Through the breath of life

Leader: At the separation of earth from sky,

all potential was released into this world

Group: Therefore, let your true potential be known

Reveal your inner strength & power

Hold fast to the challenge

Let us unite as one global entity

Yes it is , Yes it is, Yes it is This we decree.

Page 4: Les Mills Tribe Thought Leaders Australia 2009

1. Start with a great Idea

Innovate

Four steps to change the World

and become professional …

2. Innovate

3. Breed a Tribe

4. Create a Movement

Page 5: Les Mills Tribe Thought Leaders Australia 2009

1. Start with Great Idea that sets the World on Fire

Page 6: Les Mills Tribe Thought Leaders Australia 2009

2. Innovate from Product to Systems

Page 7: Les Mills Tribe Thought Leaders Australia 2009

3. Breed a Tribe with a Powerful Purpose

Page 8: Les Mills Tribe Thought Leaders Australia 2009

4. Create a Movement based on Aspirational Values

Page 9: Les Mills Tribe Thought Leaders Australia 2009

Over 3 million people every week participate in our classes in 80 countries

Page 10: Les Mills Tribe Thought Leaders Australia 2009

Lead by a Tribe of 70000 Instructors

that would fill Stadium Australia

Page 11: Les Mills Tribe Thought Leaders Australia 2009

From Circus to Cirque Du Soleil

From Aerobics to Les Mills Group Fitness

Page 12: Les Mills Tribe Thought Leaders Australia 2009

OldOldOldOldNewNewNewNewNewNewNewNew

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NewNewNewNewOldOldOldOld NewNewNewNew

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NewNewNewNewOldOldOldOld

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NewNewNewNewOldOldOldOldOldOldOldOld

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NewNewNewNewOldOldOldOld

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OldOldOldOld NewNewNewNew

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OldOldOldOld NewNewNewNew

Page 19: Les Mills Tribe Thought Leaders Australia 2009

OldOldOldOld NewNewNewNew

Page 20: Les Mills Tribe Thought Leaders Australia 2009

The World before Group Fitness

Lycra and Amateurs…

Page 21: Les Mills Tribe Thought Leaders Australia 2009

Going to the Gym is becoming the

Largest Sport in the World…

Page 22: Les Mills Tribe Thought Leaders Australia 2009

90% of all exercisers prefer to workout

in a Group…

Page 23: Les Mills Tribe Thought Leaders Australia 2009

Group Fitness is one way to achieve this

in a Club Environment…

Page 24: Les Mills Tribe Thought Leaders Australia 2009

Group Fitness creates better motivation, physical results, and fun…

!

Page 25: Les Mills Tribe Thought Leaders Australia 2009

Group Fitness creates bettercommunity amongst members…

Page 26: Les Mills Tribe Thought Leaders Australia 2009

Group Fitness Promotions are more compelling and engaging…

Page 27: Les Mills Tribe Thought Leaders Australia 2009
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31

…the environment has become mirror-less and more inviting …

Page 32: Les Mills Tribe Thought Leaders Australia 2009

…and much more entertaining…

!

Page 33: Les Mills Tribe Thought Leaders Australia 2009

Group Fitness is the new Rock Concert

showing in 13000 clubs around the world

Page 34: Les Mills Tribe Thought Leaders Australia 2009

• 94% -74% satisfaction across all programs

• 96% of all participants in a Les Mills class will continue for next 12 months

• 95% of participants in a Les Mills class would recommend the program

After 10 years in the market this is what Customers say about our Brand…

• 95% of participants in a Les Mills class would recommend the program

• 70% of participants would consider cancelling if the club stopped offering Les Mills programs

• 3.4 average visits per week to Les Mills Classes , versus industry standard of 1.75

Source: AC Nielsen Survey 2007

Notes: Sample size n = 3080

Page 35: Les Mills Tribe Thought Leaders Australia 2009

Be the Number One in Fitness Experience in Every Market we are in – 100 million people

Top 100 Global Brand by 2025

Page 36: Les Mills Tribe Thought Leaders Australia 2009

Future Rock Concerts will be experienced in your “space”

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