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Intelligence Development
Industry Intelligence &
Forecasts
Analysis Synthesis
Data
InfoExperience
TOHWS
Learning & Observing
Domains of Wellness
Addressing human health in a holistic or comprehensive sense and assumes that each person will actively participate in protecting their health, in preventing diseases and will not leave all this to medication
Physical
Occupational
SpiritualEmotional
Intellectual
Social
wellness travel (?)
www.epicurious.comvagabond3.com
http://www.himalayanglacier.com/blog/village-tourism-influx-into-rural-areas-of-real-nepal.html
http://www.uwithoutborders.com/tag/sustainable-volunteer-tourism/
WellbeingA state of being or a feeling which is achieved by connections with family or community, with an emphasis upon making the best of life by self contentment and less stress
Work-life Balance
Financial Stability
Looking One’s Best
Spirituality
Happiness
Feeling One’s Best
Fitness
2023.04.18.
Subjective Well-being
or Happiness
…how a person evaluates his or her own life and can include satisfaction with various aspects of life, including oneself, as well as more affective dimensions such as moods and emotions (Diener, 1984, 2000)
Western Europe• Preventative• Emphasis on mental as well as
physical health• Lifestyle-based approach to
health and wellness • Complementary and alternative
(drug-free) treatments growing in popularity
• Spas tend to offer relaxation and beauty treatments
CEE• Curative• Emphasis on treatments and
therapies for the physical body• Limited knowledge of lifestyle-
based wellness• Mainly conventional medicines
administered by doctors or through pharmacies
• Spas usually offer medical treatments supervised by practitioners
Health & Tourism
Northern Europe• Landscape-based tourism (e.g.
fjords, lakes, forests)• Active outdoor recreation (e.g.
Nordic walking)• Healthy gastronomy based on
fresh fish, berries, rye and oats• Saunas• Cold water treatments (e.g.
Lake Wellness)• Geothermal hydrotherapy• Protestant simplicity
Southern Europe• Curative• Emphasis on treatments and
therapies for the physical body• Limited knowledge of lifestyle-
based wellness• Mainly conventional medicines
administered by doctors or through pharmacies
• Spas usually offer medical treatments supervised by practitioners
Health & Tourism
Spa• A place• Passive• Looks • Physical• Partial co-creation• ...
Wellness• Lifestyle• (Semi)Active• Feelings• B-M-S• Co-creation• ...
House Home
Therapies based on natural resources with proven benefits (e.g. thermal water, mud)
No1 Service in Wellness and Spa Facilities
International Wellness & Spa
Tourism Monitor
2013 & 2014
• Medicine • Wellness• Spa
• Longevity• Ageing (active, fit,
etc.)• Benefits (and not
approaches)
• Wearables• E & M Health• Integrative
Medicine • Medical Wellness
• H2H Conversions• Destination Spa• Wellness Clinic • Longevity Centre
ResourcesTechnology
& Approaches
EvidenceInterests & Motivation
Participating in non-religious spiritual activities
Using spas/steam/hammam
Dancing (traditional/folk
Using natural healing resource
Following/taking traditional (herbal) remedies
Participating in religious activities
Spending time in mountains
Spending time by lakes and rivers
Spending time in woods and forests
Singing, playing or listening to traditional music
Spending time by the sea
Cooking and eating traditional food/cuisine
Keeping close relationship with family and friends
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13.6%
21.4%
37.8%
40.8%
44.4%
47.1%
51.4%
52.7%
57.6%
60.5%
62.7%
81.9%
90.9%
What they do
Baltic Healt
h Tourism
Products
Coastal wellbeing
Forest therapy
Eco-cosmetics
Water and spa treatments
Peat and mud
Combined sea and nature
Farm and eco-spas
Air, climate, light
Insomnia treatments
Amber treatments
A Baltic menu
Baltic Lifestyle
www.thetourismobservatory.org
– [email protected]– Facebook/TheTourismObservatoryforHealthWellnessandSpa– twitter/healwellnessspa