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Wellness. Spa. Tourism. In CEE?? Seriously? László Puczkó Founder

EKSPA2015 Panel 4 Turystyka wellness & spa w Europie Środkowo-Wschodniej

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Wellness. Spa. Tourism.In CEE?? Seriously?

László PuczkóFounder

Intelligence Development

Industry Intelligence &

Forecasts

Analysis Synthesis

Data

InfoExperience

TOHWS

Learning & Observing

Domains of Wellness

Addressing human health in a holistic or comprehensive sense and assumes that each person will actively participate in protecting their health, in preventing diseases and will not leave all this to medication

Physical

Occupational

SpiritualEmotional

Intellectual

Social

wellness travel (?)

www.epicurious.comvagabond3.com

http://www.himalayanglacier.com/blog/village-tourism-influx-into-rural-areas-of-real-nepal.html

http://www.uwithoutborders.com/tag/sustainable-volunteer-tourism/

WellbeingA state of being or a feeling which is achieved by connections with family or community, with an emphasis upon making the best of life by self contentment and less stress

Work-life Balance

Financial Stability

Looking One’s Best

Spirituality

Happiness

Feeling One’s Best

Fitness

2023.04.18.

Subjective Well-being

or Happiness

…how a person evaluates his or her own life and can include satisfaction with various aspects of life, including oneself, as well as more affective dimensions such as moods and emotions (Diener, 1984, 2000)

To feel happy the opportuni ty

to travel

r e g u a rl y

Very/Important 78

%

Civilization ofCivilization of Entertainment

Spa-washing

Wellness-washing

Health-washing

Is Wellness the

Commercialization of

Wellbeing?

Whereis that C

EE?

Western Europe• Preventative• Emphasis on mental as well as

physical health• Lifestyle-based approach to

health and wellness • Complementary and alternative

(drug-free) treatments growing in popularity

• Spas tend to offer relaxation and beauty treatments

CEE• Curative• Emphasis on treatments and

therapies for the physical body• Limited knowledge of lifestyle-

based wellness• Mainly conventional medicines

administered by doctors or through pharmacies

• Spas usually offer medical treatments supervised by practitioners

Health & Tourism

Northern Europe• Landscape-based tourism (e.g.

fjords, lakes, forests)• Active outdoor recreation (e.g.

Nordic walking)• Healthy gastronomy based on

fresh fish, berries, rye and oats• Saunas• Cold water treatments (e.g.

Lake Wellness)• Geothermal hydrotherapy• Protestant simplicity

Southern Europe• Curative• Emphasis on treatments and

therapies for the physical body• Limited knowledge of lifestyle-

based wellness• Mainly conventional medicines

administered by doctors or through pharmacies

• Spas usually offer medical treatments supervised by practitioners

Health & Tourism

Spa• A place• Passive• Looks • Physical• Partial co-creation• ...

Wellness• Lifestyle• (Semi)Active• Feelings• B-M-S• Co-creation• ...

House Home

Sanatorium

Rehabilitation Centre

Longevity Centre

Anti/Active Ageing Centre

Lifestyle Centre

Therapies based on natural resources with proven benefits (e.g. thermal water, mud)

No1 Service in Wellness and Spa Facilities

International Wellness & Spa

Tourism Monitor

2013 & 2014

SIMPLEXITY

Value transaction transformation

• Medicine • Wellness• Spa

• Longevity• Ageing (active, fit,

etc.)• Benefits (and not

approaches)

• Wearables• E & M Health• Integrative

Medicine • Medical Wellness

• H2H Conversions• Destination Spa• Wellness Clinic • Longevity Centre

ResourcesTechnology

& Approaches

EvidenceInterests & Motivation

The

Beautyof

BeingDifferent

Tell a story!Your

Mee Too! Novelty Curiosity

Charity Lifestyle

Fitti

n in

MirageWell-being

Enchantm

ent

Participating in non-religious spiritual activities

Using spas/steam/hammam

Dancing (traditional/folk

Using natural healing resource

Following/taking traditional (herbal) remedies

Participating in religious activities

Spending time in mountains

Spending time by lakes and rivers

Spending time in woods and forests

Singing, playing or listening to traditional music

Spending time by the sea

Cooking and eating traditional food/cuisine

Keeping close relationship with family and friends

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13.6%

21.4%

37.8%

40.8%

44.4%

47.1%

51.4%

52.7%

57.6%

60.5%

62.7%

81.9%

90.9%

What they do

A Spa in Western Europe

A Spa in AsiaA Spa in Asia

A Spa in CEE

Democratisationof Wellbeing Benefits

De-mystificationDown-mystification

Baltic Healt

h Tourism

Products

Coastal wellbeing

Forest therapy

Eco-cosmetics

Water and spa treatments

Peat and mud

Combined sea and nature

Farm and eco-spas

Air, climate, light

Insomnia treatments

Amber treatments

A Baltic menu

Baltic Lifestyle

Ingenious spa

www.thetourismobservatory.org

[email protected]– Facebook/TheTourismObservatoryforHealthWellnessandSpa– twitter/healwellnessspa