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www.ginsberg.io | @GinsbergIO
Ginsberg Improving mental wellbeing through new
technologies
Agenda o What is Ginsberg? o Ginsberg Product Demonstration o Iterating, Innovating & Connecting
What is Ginsberg?
“I saw the best minds of my generation destroyed by madness”
- Allen Ginsberg, Howl
What is Ginsberg.io? Ginsberg.io is a web and mobile service for the general Sco:sh popula;on to improve their
health and mental wellbeing
Why this approach?
Smartphone ownership
Apps & wearable technology
Increasingly busy lifestyles
Policy context o Ginsberg is part of Commitment 6 of the Scottish Government’s
Mental Health Strategy 2012-2015:
o Commitment 6: During the period of the Mental Health Strategy we will develop a Scotland-wide approach to improving mental health through new technology in collaboration with NHS 24.
o Our goal is to support the grander vision of a future where every Scottish citizen who experiences distress has a range of interventions available to them.
Who are we trying to reach? o Ginsberg is a pre-clinical
intervention o For people with low mood,
mild-to-medium stress, anxiety, depression
o Our focus is on ‘everyday stresses’ that people won’t see their GP about
Design principles o Build something engaging and ‘sticky’ that helps users identify the
triggers for stress in their lives
o Create a safe place for people to become more self-aware, to externalise, reflect and validate how they feel.
o Build something that doesn’t judge, label or diagnose the people who use it
o Create a completely confidential, private and secure space
o Build something that integrates seamlessly into the lives of our users
How does it work?
Externalise & Reflect
Take more control of your life
Identify triggers & root causes
Ginsberg Product Demonstration
Let’s take a look at what we built
Iterating, Innovating and Connecting
How we work Plan
Prototype
Iterate Review
Improve
o Agile development o 2 week sprints o Release every
sprint o 2-3 sprints for new
feature to go from concept to live
Evolving Ginsberg o Ginsberg is constantly developing in response
to feedback o Real user feedback is critical to developing a
sticky, engaging product o Currently in an Open Beta test for people to
tell us what they like and don’t like o We learn from this feedback then build a new
set of features to better support our users
User feedback o 50 new feature ideas o 123 user support tickets o 106 one week surveys o 61 inactive surveys
Top feedback 1. Mobile experience 2. Ginsberg is too ‘naggy’ 3. Buggy connections with external apps 4. Not clear how to unsubscribe or freeze
account 5. Track more things – weight, time, blood
sugar
New Features added since beta launch
o New “This Week” view o SMS mood tracking o Disable account feature o Easier-to-use homepage o More device integrations o New insight pages
Connections o ALISS
o Healthy Working Lives
o Ginsberg Platform API
What’s next o Full mobile experience o Ginsberg Version 2.0
Release o All new homepage o More robust platform o Ginsberg Platform API
