Pharma Marketing Asia Pacific 2014

Produced by:

International MarketingPartner:

Supporting Associations:

www.pharmaconasia.com

26 - 29 AUGUST 2014PARKROYAL on Beach Road, Singapore

LifeSciences

IBCLIFE SCIENCES

ASIA

Media Partners:

26 August 2014 | 9am – 5pm

Big Data – The Potential Worth in ProductPricing, Patient Support and Education

29 August 2914 | 9am – 5pm

Digital Marketing – The Future of CustomerCentric Marketing

Asia’s One and Only Pharma Marketing Conference

Manoj SaxenaCountry Division Head,Bayer HealthcarePharmaceuticals,Vietnam

Dr. Mahender NayakGlobal Marketing Lead –Cardiovascular,Takeda Pharmaceuticals,Singapore

Brijesh KapilVice President – Health &Wellness,Ranbaxy LaboratoriesLtd, India

Andy PrabowoDigital Marketing Manager,Merck Group,Indonesia

Ragnar GåsebyExecutive Director, LeaderGlobal Multi-ChannelMarketing Center ofExcellence,Merck Sharp & Dohme,Norway

Dr. Adidharma SasanasuryaHead of Product & Promotion,Global Operation,Kalbe International,Indonesia

What’s NEW for 2014?80% more product, brand and companymarketing case studiesMedical Affairs and Marketing teamcollaboration for commercial successIn-depth evaluation on digital marketingtrendsCurrent updates on pharma marketingregulations, market opportunities andaccess30% more networking sessions to get toknow industry peersTailoring product and marketing mix inAsia’s unique markets

Workshops

Part of:

Register 3 Delegates & The 4th Attends for FREE!

REGISTER TODAY! +65 6508 2401 [email protected] www.pharmaconasia.com

ASIACONFERENCE DAY ONE

Wednesday | 27 August 2014

8.00 Registration and Morning Coffee

9.00 Welcome from IBC Asia & Morning Ice Breaker

Asia’s Pharmaceutical Market Outlook &Regulatory Updates

9:10 Asia Pharmaceutical Investment Opportunities &Development• Where is the Asian pharmaceutical market heading towards?• What are the investment and market opportunities available in

Asia?• How are pharma companies in Asia coping with intensifying

competition and investment from overseas?• Selecting the best business model, communication and operations

to maximize market share in Asia• How regional integration has affected product launch and

marketing in the prescription and non-prescription marketJun Bao, Senior Vice President & Chief Business Officer, ShenogenPharma Group, ChinaBilly Sarvanantham Urudr, Chief Commercial Officer, CCMPharmaceuticals Sdn Bhd, MalaysiaDr. Narendra Vutla, Executive Vice President & Head, R&D –Wellness, Oral Health & Site Operations, GSK ConsumerHealthcare, IndiaCarl Firth, CEO, Aslan Pharmaceuticals, Singapore

10:00 Asia’s Evolving Regulatory Landscape & Development• Current initiatives and regulatory trends in Southeast Asia• International models, frameworks and standards for Asia to adopt• Regulatory trends and their impact on R&D investment• Recent pharma marketing regulations changes, expected new

guidelines and compliance process under AEC• Are pharma companies ready for the implementation and the

liberalization of health care services?• Current regulatory challenges faced and how they can be tackled• ASEAN harmonization and to what extent will it drive Asian

innovation?Joy Chen, Director, Regulatory Affairs, Reckitt Benckiser,SingaporeAriel Valencia, Deputy Director, Food & Drugs Administration,Department of Health, PhilippinesKoichi Miyazaki, Senior Director, Regulatory Affairs Group, AsiaDevelopment Department, Daiichi Sankyo, Japan

10.40 Morning Networking & Refreshment Break

Market Access & Expansion in Asia’s Hot Spots

11.25 Chairman’s Opening RemarksBrijesh Kapil, Vice President – Health & Wellness, RanbaxyLaboratories Ltd, India

11.30 Market and Portfolio Mix – The Profitable ExpansionApproach in Developing Countries• Penetrate and foster access in emerging economies• Ensuring the achievement of top and bottom line targets• Hedging within the APAC region: High profitability market versus

volume markets• Market entry strategy in Indonesia, Vietnam and the Indochina

regionRafael Mendoza, Senior Regional Director – EstablishedProducts, Pfizer, Hong Kong

12.10 Vietnam’s Pharmaceutical Market Outlook: One of theFastest Growing Markets in Asia• Considerations and uncertainties - analyzing the key factors

deferring MNCs from entering the market• Business models that MNCs adopted in the country: evaluating

successes and failures• Distribution versus local manufacturing of prescription and non-

prescription drugs• Restrictions and limitation on product advertisingManoj Saxena, Country Division Head, Bayer HealthcarePharmaceuticals, Vietnam

12.50 Speed Networking

13.00 Networking Lunch

Have the Chance to Have an Informal Chat with VIP GuestsDuring the Networking Lunch Break1. Mohd Zamri Omar, Senior Manager, International Sales,

Pharmaniaga Marketing Malaysia

2. Sheila Ocava-Borja, Head of Marketing and CommercialLaunch Excellence, Sandoz, Philippines

14.00 Is there Growth in Thailand’s Pharmaceutical Market?• Opportunities to enter Thailand’s growing prescription drug market

worth approximately US 4.7 Billion• Assessing the political climate- factors to consider before entering

the market• Growth forecast and demand/supply analysis• Pharma product registration: key factors for success• What are the common barriers in product launching?• Competitive advantages/disadvantages against local pharma

companies in marketing products

Achieving Competitive Advantages

14.40 Tailoring Marketing Strategy with Consideration onMarket Matureness• Buying behavior and how market dynamics vary in developing

versus matured regions:~ Market access~ Availability of distribution channels and infrastructure~ Customer characteristics

• Delivering suitable products to matured/developing / infantmarkets

• Glocalization – Offering products to suit local customer’spreferences and characteristics

• Case studies on achieving competitive advantages in Asia’sexpanding pharmaceutical markets

Panelists:Cheah Ming Loong, General Manager – Ethical Division,Kotra Pharma (M) Sdn. Bhd, MalaysiaRafael Mendoza, Senior Regional Director – EstablishedProducts, Pfizer, Hong KongAng Khai Meng, Vice President, Asia, Hospira, China

15.10 Afternoon Networking & Refreshment Break

15.40 How to Deliver Multi-channel Marketing at Scale• Working with internal teams to instill the multi-channel culture• Incorporating medical information into the multi-channel

marketing• Selecting the sales and distribution channels to best suit your

brand• From multi-channel to omni channel marketing: what are the

differences and how it creates better purchasing experiences?Ragnar Gåseby, Executive Director, Leader Global Multi-ChannelMarketing Center of Excellence (CoE), Merck Sharp & Dohme,Norway

16.20 Achieving Late-Mover Advantage in Pharma: Strategiesto Outsell the Pioneer• Recognizing the unmet demand and breaking through the met

demand• Are late movers able to gain advantage?• How can you effectively establish your position against your

competitor?• Formulating a marketing strategy to outsell the pioneer• Best practice case studiesDr. Mahender Nayak, Global Marketing Lead – Cardiovascular,Takeda Pharmaceuticals, Singapore

17.00 Roundtable Discussions

1. Is There a Disconnect Between Marketing Strategy &Effective Implementation?

Salman Bokhari, Founder & Managing Director,Sidrapex Pte Ltd, Singapore

2. Are Social Media and Digital Pharma MarketingFundamental to the Pharma Industry?Ravi K Reddy, Research Domain Lead – Marketing Services(Targeted Audience), Beroe Inc, India

3. How to Achieve Sales Force Effectiveness by ApplyingPredictive Data Analytics in Pharma MarketingDr. Gabor Benedek, Business Development Director,Lynx Analytics Pte Ltd, Singapore

17.40 Chairman’s Summary of the Day

17.50 End of Conference Day One

PA

NE

L D

ISC

US

SIO

N PA

NE

L D

ISC

US

SIO

N

VIS

ION

AR

Y K

EY

NO

TE

S

VIP

LU

NC

HT

AB

LE

S

ASIACONFERENCE DAY TWO

Thursday | 28 August 2014

8.30 Morning Networking & Coffee

8.55 Chairman’s Opening RemarksBruno Senouci, Managing Director, Drcom, Vietnam

Medical Affairs and Marketing Collaboration

9.00 Medical Affairs and Marketing Collaboration forCommercial Success• What are the common barriers between medical affairs and

marketing teams?• What are medical affairs teams looking for when aligning marketing

campaigns with business goals• Best practices in internal and external communication to address

the correct needs of patients and prescribersDr. Narendra Vutla, Executive Vice President & Head, R&D –Wellness, Oral Health & Site Operations, GSK ConsumerHealthcare, India

9.40 Bridging the Gaps in Engaging with Internal Stakeholders• Cross functional opportunities and challenges: where are the

conflict points?• Where are the gaps that lead to misalignment between marketing

and medical affairs?• Ensuring continuous feedback to improve communication• How do we link synergies and reconcile differences?• Managing different priorities and expectations to create synergy

for win-win• Best practice in achieving effective A&P strategyModerator:Salman Bokhari, Founder & Managing Director, Sidrapex PteLtd, SingaporePanelists:Ajay Tiku, Regional Medical Director, Cardiovascular Disease,Asia Pacific, Middle East & Africa, Bristol Myers Squibb,SingaporeKamlesh Patel, General Manager, Medical, Abbott Healthcare,IndiaDr. Narendra Vutla, Executive Vice President & Head, R&D –Wellness, Oral Health & Site Operations, GSK ConsumerHealthcare, India

10.30 Morning Networking & Refreshment Break

Sales Force Effectiveness Strategy

11.00 Developing a Pharma Sales Force Effectiveness (SFE)Strategy and Greater Product Engagement• Aligning territory according to target customer and coverage• Equipping your sales force with negotiation skills, product

knowledge and creativity• Assessing different sales models to fit your organization’s business

strategy• Streamlining marketing, communication and IT processes to

support sales force performance• Educating physicians, payers and clients to achieve greater product

engagementAllan Marx Ancheta, Director, Business Development & Strategy,Commercial Innovation & Alliance, Merck, Sharp & Dohme(MSD), Philippines

Branding and Pricing

11.40 Branding Significance and Keys to Long Term Success• Differentiating products from competitors with both tangible and

intangible benefits• Creating an emotional connect with the target audience• Brand management to ensure relevance to the target audience• Keys to brand protection and having your brand live longer in the

market• What are the key attributes of a successful brand• Reinforcing your brand with innovative package design and

labeling• Case study: best practices in developing and implementing

successful brand building strategyJamaludin Elis, Commercial Director, Pharmaniaga Berhad,Malaysia

12.30 Networking Lunch

13.40 RX to OTC: Marketing Strategy, Tracking and Effectiveness• Brand building challenges from RX to OTC• How can marketers promote switched products to physicians?• Changing dynamics of consumer, patient and health care provider

relationships• How pharmaceutical companies can juggle Rx and switched

products at the same time• How to fine-tune strategies in the midst of a campaign• Measuring the ROI of marketing campaigns and impact on revenue• Moving beyond ROI to real marketing effectivenessBrijesh Kapil, Vice President – Health & Wellness,Ranbaxy Laboratories Limited, India

14.20 Marketing High Quality & High Price Products in EmergingMarkets and Other Pricing Strategies• Why traditional mechanisms like patient assistance programs are

not viable for high price medicines in a developing market• Designing supplemental commercial insurance with local insurers• Rebates and patient assistance for greater patient volume• Challenges in innovative approach and experiments for bridging

the affordability gap• Regulations and limitation on retail prices for reimbursed drugs• How to work with pharmaceuticals to gain greater pricing

differentials• How to differentiate your product offering and justify the premium

pricingDr. Adidharma Sasanasurya, Head of Product & Promotion,Global Operation, Kalbe International Pte Ltd, Indonesia

Digital Marketing

15.00 2014 and Beyond – Engaging your Audience with SocialMedia and Digital Marketing• Current digital marketing and communicating information via

medical portals• Trends in social media and digital forms – how it helps to retain

customers and brand building• Harnessing the power of patient engagement through social

channels – innovative programs that engage patient/physicianrelationships

• Discover how to use engaging platforms to gain customer insight• Tradeoffs and issues with bridging the gap between the world of

digital and world of marketing strategy• Does the industry need digital marketing to stay afloat?• What are the risks of not including them into your business

portfolio?Moderator:Karthikeyan Mahalingam, Senior Research Analyst, MarketingServices, Beroe Consulting, IndiaPanelist:Andy Prabowo, Digital Marketing Manager, Merck Group,IndonesiaFrancois Cadiou, CEO, Healint, SingaporeDavid Picard, CEO, Moleac, Singapore

15.40 Afternoon Networking and Refreshment Break

16.10 Delivering a Digital Marketing Strategy and Culture withinPharma to Deliver Optimal Patient Healthcare andTreatment Awareness• Realizing how social media can be used for a better understanding

of patients, including: unmet need, new adverse events and patientcompliance

• Evaluating available opportunities within social media for drugmarketing

• Understanding how to effectively market your drugs via socialmedia

• Deciphering how the various popular mediums can be used –Twitter, YouTube, LinkedIn and Facebook

• Preparing for the challenges of drug advertising compliance withinsocial media

Xavier Olba, Digital Business Strategy Manager, Sanofi Iberia,Spain

16.50 e-Commerce: Going Beyond the Traditional Visibility ofPharma Products• How to set up online retailing and what are the considerations?• Is it applicable to Asia and what are the benefits and restrictions?• Success story of an online pharmaceutical store – branding,

marketing and advertising and promotion campaigns• How to deliver messages to your market effectively and achieving

targeted results• Best practices in implementing new platformsDavid Picard, CEO, Moleac, Singapore

17.30 Engaging your Target Market with Healthcare andMedical Apps• Current trends in healthcare apps and how apps are vital in the

digital healthcare revolution• Meeting customer requirements• Fine line between providing a service to the patient and product

marketing• Is the pharmaceutical industry ready to be customer centric

focused?• How apps add value to your organization• Measureable performance indications and effectiveness of the

toolFrancois Cadiou, CEO, Healint, Singapore

18.00 Chairman’s Summary of the Day & End of Conference

PA

NE

L D

ISC

US

SIO

N

PA

NE

L D

ISC

US

SIO

N

VIR

TU

AL

PR

ES

EN

TA

TIO

N


Rajesh Kumar, CMD, Aaum Research & Analytics Private Limited, QT&T Partner, IndiaRajesh is an entrepreneur with robust experience in quantitative & qualitative data analysis, business intelligence, project management andIT process consulting working for several clients in Finance, Information Technology, Marketing and Operations domain. Rajesh holds richconsulting experience with Fortune 100 organizations. He has B. Tech in Mechanical Engineering from IIT Madras and MBA from IIT Kanpur.

Raghavan Vasudevan, CEO, QT & T Consulting (Asia), SingaporeRaghavan is the co-founder and Director of the company QT&T Consulting Asia (Pte) Ltd Singapore and graduated in Electrical and ElectronicsEngineering and has secured many Industrial accreditations to his credit. He has a total of 24 years of industry experience and served severalyears in a senior managerial capacity in several MNC's which includes P&O Neddloyd Ltd, BPL Sanyo, Canadian High Commission, to name afew. He is a self-starter with an outgoing personality, adaptive to change and excellent relationship, presentation and communication skills.Proven consulting and venture experience. Mr.Raghavan’s objectives are to drive business growth and value for the organization throughleveraging the assets of the organization, and continuously improving on the execution, and achieving cost- and operational efficiencies,

Raghavan strive to make a mark on the competitive differentiation of the products and services the organization offers. He is an expert in Information andCommunication Technology (ICT) including Cloud and Bigdata Analytics, Project Management, Process Management (LEAN SIX SIGMA) domain. He has beenfeatured in Asia's CIO magazine and was ranked within the top 100 CIO’s for the Asian region in 2003.

ASIA

Pre-Conference Workshop: Tuesday, 26 August 2014 9am – 5pm

Big Data - The Potential Worth in Product Pricing, PatientSupport and EducationAs society adapts to new activities and technologies that generateever greater quantities of data relevant to pharma, it is fast becominga marketing tool that cannot be overlooked. Exactly how best to usebig data has yet to be established, but recent research indicates itspotential worth in market research, product pricing, patient support,customer education and more. Big data isn’t just about the amountof data, it’s about having the means to analyze the data and gainknowledge and insights from the whole dataset. Thus, it is importantto evaluate how big data support pharma marketing and challengesinherent in big data.

About your Workshop Leaders:

Post-Conference Workshop: Friday, 29 August 2014 9am – 5pm

Digital Marketing - The Future of Customer Centric MarketingAbout your Workshop Leader:The days of pushing a product in a one-size-fits-all approach are over.

Providing the right information, at the right time, in the right formatto the right customer is the future of Customer Centric Marketing.During this workshop, we will share the latest insights, experiencesand trends regarding digital marketing and innovative communicationtools relevant to customer needs. Participants will be given a deeperunderstanding of the components and process to draw cleardifferences between the new world and the traditional marketingmodel. A practical and hands-on approach will provide an overallunderstanding of how digital marketing can be leveraged tosignificantly improve communication impact and business withcustomers.

iPads, e-detailing, mobile applications, e-mail, conferencing, remotedetailingPaper vs interactive detailingCustomer insights and CRMContent and building interactivitiesProcess and collaborationAvailable multichannel technologyImportance of training for the managers

Bruno Senouci, Managing Director, Drcom, VietnamBruno Senouci started his career in 2001, pioneering the firstdigital marketing projects and e-detailing pilots of the Europeanpharmaceutical industry. Since then, he has been leadingdigital marketing and Sales Force Effectiveness(SFE) projectsinternationally for major pharmaceutical companies(AstraZeneca and P&G to name a few) for the last 12 years. He

settled in Vietnam in 2007 to start and build-up Drcom in-house developmentand digital production capabilities. As the head of Drcom operations in Asia,and with the support of a very diverse team of 100 employees located inSingapore, Vietnam and China, he has been strongly involved in digitalmarketing projects in Asia, mainly for regional digital marketing and SFEprojects. Bruno Senouci is now APAC Executive VP & Managing Director ofDrcom in Singapore and has been living in Asia for more than 12 years. Drcomis an international digital and consulting company specializing in SFE anddigital marketing, working with top pharmaceutical companies for more than16 years. Drcom’s headquarters are in Paris and our company includes officesin North America (New York), Europe (Geneva, London) and Asia Pacific (China,Singapore, Vietnam).

Introduction – Growth, opportunities and challenges with bigdata in PharmaBuilding big data organization – Skills, people, process,infrastructure, culture, etcBig data meets cloud“Hadoop” – The elephant to the rescue!Case studies of big data analytics in Pharma – ICase studies of big data analytics in Pharma – IIThe “Big” road ahead

Parvathy Sarath, Director and Data Evangelist, Aaum Research & Analytics Private Limited, QT&T Partner, IndiaParvathy is a data evangelist with extensive experience in finance, retail, social media, human resource and government. Her forte is in the fieldof data mining, machine learning and statistical modelling. She actively researches in social media to derive actionable insights using advancedanalytical models. Parvathy topped her Masters in Econometrics from University of Madras.


WORKSHOPS

26 - 29 AUGUST 2014PARKROYAL on Beach Road,

Singapore

IBCLIFE SCIENCES

ASIA

Sponsorship & Exhibition OpportunitiesPosition your company as a market leader at this event! Our customizedsponsorship and exhibition package offers prime exposure to key decision-makers and exceptional branding in the pharma industry. To explore the rangeof thought leadership, speaking, branding and marketing opportunities available,please contact:

Yvonne Leong | + 65 6508 2489 | [email protected]

With an aging population and increasingconsumerism, it is apparent that thepharmaceutical industry is becoming morestrategic in formulating marketing strategy toaccess investment opportunities in Asia as wellas to grow market share. IBC’s 4th Annual

Pharma Marketing conference will examine keyconcerns on market entry, achieving competitiveadvantages and implementing marketingstrategies for prescription and non-prescriptiondrugs in Asia's unique markets.

Apart from gaining the latest information onpharmaceutical marketing practices, thisconference is a platform to network with keydecision makers and executives from sales andmarketing teams in Asia.

Who You Will Meet At The Conference

Industry■ Pharmaceuticals/ Biopharmaceuticals

50%

■ Consumer Healthcare 20%

■ Regulators 5%

■ Advertising/Creative Agencies/Communications/Consultants 10%

■ SupplyChain/Distributors/Packaging/Labelling10%

■ Data Analytics / Technology & ServiceProviders 5%

Country■ Singapore 20%

■ Malaysia 15%

■ Indonesia 10%

■ Thailand 10%

■ Philippines 10%

■ Vietnam 5%

■ China/HongKong/Korea/Japan/Taiwan 20%

■ India 5%

■ Rest of the world 5%

What are the best practices in pharma marketing adopted by theleading market players?Gain insights on market and portfolio mix strategy with key sessionsby Pfizer, Bayer Healthcare, Takeda, and more

What are the key attributes of successful branding?Understand how Pharmaniaga and Ranbaxy built their brands withproducts ranging from RX to OTC

How can you improve sales force effectiveness and align marketingcampaigns with business goals?GSK and MSD will guide you through choosing the best sales modelsand practices in managing medical affairs and marketing collaboration

How will digital marketing change the game play in Asia’spharmaceutical industry?Merck, Healint, Moleac and more evaluate the most effective digitalchannels to suit your products. Also BENEFIT from cutting edgeworkshops on big data and digital marketing


Part of:


WHO SHOULD ATTEND?• Head of Medical Affairs• Medical Affairs Directors• MSLs• Medical and Scientific Affairs Executives

IBCLIFE SCIENCES 4 Successful Events Under 1 Roof!

26 - 29 AUGUST 2014 | PARKROYAL ON BEACH ROAD, SINGAPORE

What is PharmaCon?The Pharmaceutical Congress Asia (PharmaCon) is the leading annual event that brings together Government, pharmaceutical companies andsuppliers in Asia across:

4 Conferences 10 Workshops 4 Days of value-packed information Hours of networking opportunities

The dynamic program and networking platform aims to enable companies to develop strong partnerships, drive innovation and growth, aswell as winning products and services, in Asia’s growing pharmaceutical industry.

Asia’s premier Pharma R&D conference is designedfor professionals in the pharmaceutical R&D sectorto find out the latest investment, partnership andcollaboration opportunities, challenges facing drugdiscovery and clinical development and how toimprove R&D innovation and productivity in Asia.

WHO SHOULD ATTEND?Senior level professionals from:

Designed for regulatory professionals in thepharmaceutical industry to come together to discusseffective regulatory strategies for product accessinto Asia and also globally as well as to gain clarityon the complex and ever changing regulations inthe region.

WHO SHOULD ATTEND?Professionals dealing with:• Global/Regional Regulatory Affairs• Regulatory Compliance• Regulatory Submissions & Publishing• Pharmacovigilance• Market Access

Designed for senior executives from marketing inprescription and consumer health sectors, theconference pinpoints key success factors instrategizing pricing, distribution, advertising &promotion and product differentiation strategy inthis competitive market. This event is Asia’s one andonly platform to provide updated and in-depthevaluation on marketing strategies in thepharmaceutical industry.

WHO SHOULD ATTEND?

• CEO• Chief Marketing Officer• President/Managing Director/Vice

President of Asia• Country Manager• Regional Marketing Director• Head of Corporate Planning• Head of Commercialization• Head of Marketing & Sales• Head of Market Access• Head of Business Development

• Head of Multi-Channel Marketing• Head of Digital Marketing• Head of Product Development• Head of Packaging and Labeling• Head of Procurement & Sourcing• Head of Compliance

MEDICAL AFFAIRS FORUM ASIA is the region’slongest running medical affairs forum where bestpractices are shared and common issues with like-minded peers are discussed. This event will bringinsights on how to be more effective in enhancingyour companyís scientific reputation andcommunicating the value of your products.

• R&D• Drug Discovery• Clinical Trial and

Development• Business Development• Partnerships & Licensing

• Strategic AllianceManagement

• Strategy & PortfolioManagement

• Investment• Mergers & Acquisitions

ENJOY SUBSTANTIAL SAVINGS WITHOUR MULTIPLE BOOKING DISCOUNT!

REGISTER NOW! FAX BACK TO +65 6508 2407

HOTEL INFORMATION

DATA PROTECTION

PAYMENT TERMS

CANCELLATIONS / SUBSTITUTION

IMPORTANT NOTE

This label contains your priority booking code. To expedite registration, please do not remove label. If you havealready received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were notavailable to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.

6 EASY WAYS TO REGISTER

[email protected]

Customer Service Hotline+65 6508 2401

Fax+65 6508 2407

Webwww.pharmaconasia.com

❑ Yes! I/We will attend the 4th Annual Pharma Marketing Asia | 26 – 29 August 2014, ParkRoyal Hotel on Beach Road, Singapore

REG

NO. 2

0010

8203

N

4TH ANNUAL PHARMA MARKETING ASIA

❑ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.

RESERVE YOUR PLACE TODAY!

CREDIT CARD PAYMENTSThe best way to pay by credit card is through our secure on-line registration process, simply log on to the website atwww.pharmaconasia.com and click “Register On-line”. If you would prefer to pay over the phone please complete the contact name anddetails and our Customer Services Team will call within 24 hours to take payment. As we treat your credit card information in the strictestconfidence, please do not send payment details by email.

Credit card contact: Department:

Direct phone number: Email:

P46246

Payment Method (Please tick:) ❑ I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd❑ I am paying by bank transfer (copy attached)❑ Payment by Credit Card. (AMEX, VISA or MasterCard accepted)

Payment must be received 10 business days prior to the event. Totake advantage of discounts with an expiry date, registration andpayment must be received by the cut-off date.• Payment by bankers draft or cheque in S$ or US$ should be

made in favour of “IBC Asia (S) Pte Ltd” and mailed to:IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset #10-06Singapore 238164Attn: The Accounts Receivable Team

• Payment by bank transfer in S$ or US$ made payable to:IBC Asia (S) Pte LtdA/C No.:147-059513-001 (S$)A/C No.:260-457866-178 (US$)The Hongkong and Shanghai Banking Corporation Limited21 Collyer Quay, HSBC BuildingSingapore 049320Bank Swift Code: HSBCSGSGBank Code: 7232

• Payment by Credit Card (AMEX, VISA or MasterCard).The best way to pay by credit card is through our secure portalbuilt into the website. To pay by phone please indicate thecontact name and details below and our Customer ServicesTeam will call within 24 hours to take payment. Please do notsend credit card information by email.

SAVE WITH THEEARLY BIRD &

SPECIAL RATES!

If undelivered, please return to:

111 Somerset Road,TripleOne Somerset #10-06, Singapore 238164Tel: +65 6508 2400 Fax: +65 6508 2408

The personal information entered during your registration/order, orprovided by you, will be held on a database and may be sharedwith companies in the Informa Group in the UK and internationally.Occasionally, your details may be obtained from or shared withexternal companies who wish to communicate with you offersrelated to your business activities. If you do not wish your detailsto be used for this purpose, please contact our Database Departmentat Email: [email protected], Tel: +65 6508 2400 or Fax:+65 6508 2408.

Should you be unable to attend, a substitute delegate is welcomeat no extra charge. Cancellations must be received in writing atleast 10 business days before the start of the event, to receive arefund less 10% processing fee per registration. The companyregrets that no refund will be made available for cancellationnotifications received less than 10 business days before the event.

Please quote the name of the delegate, event title and invoicenumber on the advice when remitting payment. Bank charges areto be deducted from participating organisations own accounts.Please fax your payment details (copy of remittance advice, chequeor draft to +65 6508 2407).Attendance will only be permitted upon receipt of full payment.Participants wishing to register at the door are responsible to ensureall details are as published. IBC assumes no further liability orobligation, beyond the refund of the paid registration fee, in theevent of postponement or cancellation by IBC.

MAIL the attached registration form with yourcheque to IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset#10-06, Singapore 238164

Scan the QR Codewith your smartphoneand register today

Early Bird RateRegister & pay on orbefore 20 Jun 2014

FEE PER DELEGATESpecial Rate

Register & pay on orbefore 18 Jul 2014

Group Rate(3 or more delegates)

Normal RateRegister & pay after

18 Jul 2014

❑ 2 Day Conference only

SGD 3,895 SGD 4,095 SGD 4,295 SGD 3,795❑ 4 Day Package: 2 Day Conference + All Workshops

GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!SGD 2,595 SGD 2,795 SGD 2,995 SGD 2,495

• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time. Fee statedis the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.

• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.• Registration fees are subject to the prevailing government tax

Who is Head of your Department?Who is Head of Training?

Company InformationCompany Name:

Address:

Main Business/Activity:

Postal Code:

Please photocopy for additional delegates

FREE

GROUP DISCOUNT

Delegate 1 DetailsName: Dr/Mr/MsJob Title:DepartmentTel:Mobile No.:Email:




❑ 3 Day Package: 2 Day Conference❑ Pre-Conference Workshop OR❑ Post-Conference Workshop

SGD 3,295 SGD 3,495 SGD 3,695 SGD 3,195

PARKROYAL on Beach Road7500 Beach Road, Singapore 199591Hotel mainline: +65 6505 5666Contact Person: Teo Hui LingTel: +65 6505 5696Email: [email protected]