Тренды 2017 performance marketing - Екатерина Куцына, Criteo

Criteo Presentation

Senior Sales manager Criteo, Russia and CISTrends 2017:performance marketing

30.03.2017

# | Copyright 2016 Criteo

1

Copyright 2017 Criteo


2




3

49%: : Criteo, 1 2016 . = 38%23% 23% 26%30%34% 35% 36% 47% 53% 42% 34%

Copyright 2017 Criteo 38%



4

eCommerce




5

: Criteo 1 2016 .


99% 90% 68% 68%66% 63% 54% 53% 53% 56%

49%



6


- :5 2017 .: Cisco VNI Global IP Traffic Forecast: 2012-2017


7

- eCommerce * . Criteo Universal Match, , .: Criteo 4 2015 .60% 47% 43% 40% 37% , , 50%




8

,

II 2015 IV 2016 11%11%14%7% 22%Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 201650%0%

22%100%

0%

+27%

-36%

Q2 2015 : Criteo II 2015 IV 2016 , ( - )

# | STATE OF CROSS-DEVICE COMMERCE H2 2016 | Copyright 2017 Criteo


9


Copyright 2016 Criteo (100 = ) (00-5 a.m.) (6-8 a.m.)(9 a.m. - 12 p.m.)(1-5 p.m.)(6-8 p.m.) (9-11 p.m.): Criteo IV 2016 ,



11

(100 = ) : Criteo IV 2016 ,






13

: - .


ID# 6

ID# 2

ID# 5

ID# 4

ID# 3

ID# 7

ID# 8

ID# 1

1234567891011

8



15

Universal Match -

:



16

WITH CROSS DEVICE :

, ( ROI)

Copyright 2017 CriteoUniversal Match


17

?


Change image background



1



19

-,




20

1.6%

2.9%

3.4%: : Criteo: , 2 2015 . -,




21

2



22

: Criteo, 1 2016 .




23

,




24

, 3



25

Search Ad

Email

Display Ad

Facebook Ad




26

, 4



27

, , 1/3

: Forrester: People Focused Marketing at the Speed of Todays Connected Customers, 2016 .




28

, ,


Universal Match

Copyright 2016 Criteo Confidential1



29

#1

#2

2017 digital ,


#3 - ,



30

?Copyright 2017 Criteo

Senior Sales managerCriteo, Russia and CIS

[email protected]



31





Criteo (NASDAQ: CRTO) . - , ROI . Criteo 2000 31 12 000 , 17 000 .

Criteo 1,2 - (comScore, 2016 .).O Criteo :www.criteo.com



Internet

Тренды 2017 performance marketing - Екатерина Куцына, Criteo