Рынок интернет-рекламы Беларуси (Кирилл Лащенко, Видео Интернешнл-Минск)

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1. - 2. . USD `73 84108 1182011 2012 2013 2014 2015 F: Vi 1269%7% 3. `59%9%13%14%6%201153%16%14%10%6%2014 : Vi 2017F23%1/2 -1/4 4. `- . USD 15.3 19.34025%2013 2014 2015 2016 2017F: Vi , 24226% 5. - `TB50% 50% 201460%201440%201750%50% 50%70%201130%: Vi 6. -`29%26%45%33%1%13%2%10%2011 2012 2013 2014 2015 2016 2017FMobilePR-: Vi 51%40%5%5%40% 7. ` , . 2014.60%3 .: gemiusAudience (. 2014.), Vi 95% 2017.Mobile50%SmartTV25%Desktop65% 8. . 2012 . 2014`15-1935%30%25%20%15%10%5%0%35-44: , gemiusAudience ( 2014.)15-1935%30%25%20%15%10%5%0%35-44 9. 15-1935%30%25%20%` . 2012 15-19. 201435%30%25%20%15%10%5%0%35-44: , gemiusAudience ( 2014.)15%10%5%0%35-44 10. $1 000 000 2015. Tvzavr 11. 22013 2014 , all-roll 2,5 2013 2014 2 2013 2014 2,5 2013 2014 12. -: = +` ( ) 13. ! ? 14. 14 , . .: : GEVS, 11.2014: Gemius, 10.2014: GEVS, 2013 : , 15+5,3571,2901,1991,3982,0774,9541,4321,5551,9582,5783,173425 458 4527076,0005,0004,0003,0002,0001,0000 , 25-50 , 25-50 , 18-30 , 25-45 15. 15 , . .: : GEVS, 11.2014: Gemius, 10.2014: GEVS, 2013 : , 15+5,3571,2901,1991,3982,0773,8909941,3401,6162,0653,173425 458 4527076,0005,0004,0003,0002,0001,0000 , 25-50 , 25-50 , 18-30 , 25-45 16. 16 , 2014 vs 2012 2012 : 15 400$ 2014 : 20 400$ - 2014 , 2012 2014 33% 2012 : Gemius, 2012-2014