Accelerating Growth with Cloud - HK Startup Happy Hour

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Tips on how to accelerate your startup's growth, innovation and global expansion, leveraging the cloud, and related new best practices.

Text of Accelerating Growth with Cloud - HK Startup Happy Hour

  • Accelera'ng*Growth,*Innova'on*and* Global*Expansion*with*Cloud*Compu'ng* Markku*Lepisto**Technology*Evangelist* @markkulepisto*
  • Agenda* Growth*Limiters* From*Owning*to*Ren'ng* New*Best*Prac'ces* Rekindling*Innova'on* Going*Global* AWS*Intro*
  • GROWTH'LIMITERS'
  • Common*Problems* Long*lead*'mes* Inability*to*predict*success* Sta'c,*preLinvested*capacity* Lack*of*resources* High*cost*of*failure* Risk*aversion* !*S'ed*Innova'on*
  • FROM'OWNING'TO'RENTING' Economic*Uncertainty*
  • OnLDemand,*PayLPerLUse* Avoid*large*upfront*investments** Avoid*deprecia'ng*assets* Rent*infrastructure*and*useful*services*when*needed* Low*variable*costs*that*follow*usage* *****No*more*capacity*guessing*
  • Everything*Available*as*a*Service* Infrastructure* Database* Applica'on*Services* Deployment*&*Management* Analy'cs* Open*Source*&*Commercial*SW*
  • NEW'BEST'PRACTICES'
  • Minimum*Viable*Product*(MVP)* Release*quickly* Limited*core*features* Iterate*in*produc'on* Business*decisions*based*on*data* New* Business*processes,** Procurement,*delivery*models* Business*models:*freemium,*inLapp* And*culture!* * Produc(on*is*truly*the*only*place** you*can*validate*your*code* L*Michael*Nygard,*author*of*Release*it!*
  • Deliver*Con'nuously* Infrastructure*as*Code* Everything*now*programmable* App*=*code*+*infrastructure*descrip'on* In*version*control* Full*test*automa'on* Frequent*small*risk*&*size*builds* Successful*builds*to*produc'on*
  • test* Con'nuous*Integra'on* code* build*plan* Agile*Development* Source*h^p://www.collab.net* deploy* operate* collabora'on* value* DevOps* release* Con'nuous*Delivery*
  • CloudLSOA* S O A CloudLna've*New*Applica'ons* SOA*principles*leveraging*Cloud*services* Architect*for* Automa'on* Scale* Cost* Availability* Data* Applica'ons*are** AlwaysLon* SelfLhealing* An'Lfragile*
  • CloudLna've*Architectures* Decompose*to*building*blocks* Blocks*implement*1*useful*service*each* Infrastructure**middleware**business*logic* Monitor,*scale*independently* Expose*through*APIs* Decouple*with*idempotent*interfaces,*queues* horizontal*scaleLout* resiliency*
  • GO'GLOBAL' Expand*Customer*Base*
  • Go*Global**in*Minutes* Launch*in*a*test*market* Collect*all*logs* A/B*tes'ng* Big*Data*analy'cs*!*ac'onable*insights* Feedback*to*product*team* Iterate*and*deliver*improvements*con'nuously* Once*you*hit*the*sweet*spot** Programma'cally*replicate*the*oering*to*all*global*regions*
  • AMAZON'WEB'SERVICES'
  • Regions,*Zones*and*Edge*Loca'ons*
  • Storage* S3 EBS Glacier Storage Gateway AWS' Global' Infrastru cture' API' AWS'Global'Infrastructure' AWS'Global'Infrastructure' Foundation Services' Application Services' Deployment& Management' Application Services* Libraries, SDKs* Networking* VPC Direct Connect ELB Route53 Databases RDS ElastiCacheDynamo RedShift Content Delivery CloudFront SES SNS SQS Elastic Transcoder CloudSearch SWF IAM Federation Identity & Access Web Console Interaction* Human Interaction* Support Regions Availability Zones Edge Locations Analytics* DataPipelineEMR Kinesis EC2 Compute* WorkSpaces AppStream Monitoring CloudWatch Deployment & Management BeanStalk Cloud Formation OpsWork CloudTrail Command Line
  • How can You get Started? announcing' AWS'AcEvate'
  • Packages & Benefits AWS'AcEvate' SelfGStarter'Package' Startups*doing*it*on*their*own* PorIolio'Package* Startups*in*select*accelerators* AWS*Free*Usage*Tier* 1*month*Developer*Support* "AWS*Technical*Professional"* training*+*1*selfLpaced*lab* Startup*Forum* Special*3rd*party*oers* AWS*Promo'onal*Credit* Business*Support*1+*month* "AWS*Technical*Professional"*&* "AWS*Essen'als"*training*with*class* labs*+*4*selfLpaced*labs* Startup*Forum* Special*3rd*party*oers*
  • as* Sign up Now AWS'AcEvate' aws.amazon.com/ac'vate*
  • DEMO'
  • Thank You! aws.amazon.com* Markku*Lepisto**Technology*Evangelist* @markkulepisto*