Practice Time

Florian UGHETTO

Web Marketing Guru

Florian UGHETTOGoogle Trainer

Hello

Be able to optimise a simple website

1- Identify KPI

2- Validate KW

3- KW mapping

4- Insite optimization

5- Tracking

Objectives

Snippet

Sitelink

Facebook

Images with

proper tags and

names

Social Plugin

Images with names

Extra Website

Snippet

Google +

Website

SEO Reminders – Google ?

How doesGoogle work ?

How Google give youresults ?

How Google

Make sure you’ll like

the results ?

Whatelements

Google canknow about

you ?

What elements Google knows about yourwebsite

How Google willknow what

you’relooking for ?

PR

DA

Questions ? – Then it’ll be too late

Questions ? – Then it’ll be too late

Materials – Boostrap Website

1. Bootstrap Website

2. Wordpress

Materials – Boostrap Website

https://www.dropbox.com/sh/y42n

88ceqezky0i/AAAR31eM8xVUk71

7pRgDzjGpa?dl=0

Materials – Wordpress

Materials – Wordpress

Website dev

Username: florian

Password: darius

http://www.tareklel.com/wp-login.php

KPI

KPI What do we want, how do we want, why do we we want ?

KEYWORDS

Keyword AnalysisGoogle Adwords, google trends, Keywordtool.io, ubersuggest.org

Think Review List Choose

MAPPING

Keyword MappingUse your keyword where you need

Title Description

Headings Texts

Links

Optimization

OptimizationTitle, Description, Headings, bold, images, url

Tracking

SetupEasy and quick !

Review

Website reviewLet’s make sure that

ObjectivesWebsite review

KW checkTracking

setup

THANK YOU