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Квест в честь Jack Daniel`s UADIGITALS 2017

UADIGITALS 2017 Liquid7

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Jack Daniel`sUADIGITALS 2017

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Head of SMM Liquid7

4 digital SMM

: Brown-Forman, PepsiCo, Lenovo, MTI Fashion, Audi, Bayadera Group, Roshen

:https://www.fb.com/german.sevalnev

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#, , Jack Daniel's. , . . 14% (consumption within last 30 days and next purchase intention)

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150

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SITE: questlocation revealedbarrel opened

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RADIO

micro quest, instant prizesFB

promoting sitepromoting sitehints to Qs

guaranteed prize

lucky draw

live coveragemicro quest, instant prizesmicro quest, instant prizes

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Option 1: full-scale Radio

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?:160 090:10 205 :1 77417%

6.4%age gateregistration 33 35

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"You know, I learned something today..."

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