No.7

twitch goal is growing game sales and YouTube Gaming goal is PV growth.

Ref. : Some journals

App Corporation Main business App goal

twitch Amazon E-commerce Game sales growth

YouTube Gaming Google Ads PV growth

Comparing twitch with YouTube Gaming

Amazon’s game business history

Year History

’12 Released game development business “Amazon Game Studios”

‘14 -Bought the game development company ”Double Helix Games”-Bought the game video’s streaming company “twitch”

twitch’s user flow design is that user can actively watch videos and are promoted to buy the game.

Ref. : twitch app

Top view UI of twitch app

No.7

User can actively watch the interested game playing videos because the game title images are listed on the top view.

YouTube Gaming’s user flow design is increasing PVby drawing user to video page.

Ref. : YouTube Gaming app

Top & video view UI of YouTube Gaming

No.7

User who are interested in game playing videos a little are passively drawn to the video page by auto play of live game, recommend videos and popular videos.

User are also drawn to watching other videos by the recommend videos list on the video view page.

Top view

Auto play area of live(1 video)

Live streaming list(5 videos)

Pick up videos list(6 videos)

Recommend videos list(13 videos)

Popular videos list(20 videos)

Video view

(Ref.)Streaming site can rise PV by live backwind and play, watching with multi view and digest streaming.

Ref. : YouTube Gaming app

Feature and expansivity of YouTube Gaming

No.7

In despite of living, you can backwind and play the live streaming

User can watch the live game fromany angle that they prefer

Digest video streaming of e-sports live

Now Future

1. twitch goal is growing game sales and YouTube Gaming goal is PV growth.

2. twitch’s user flow design is that user can actively watch videos and are promoted to buy the game.

3. YouTube Gaming’s user flow design is increasing PV by draw user to video page.

-Summary-

twitch’s user flow design is promoting to buy the game to grow Amazon’s game sales.On the other hand, YouTube Gaming’s user flow design is increasing PV to grow Google’s ad revenue.

No.7

Why is UI different between twitch & YouTube Gaming?