Instant Medicine Delivery App

Team

Akshay Yadav – Founder & COO(35 years)

14 years of experience in Sales & Marketing across Media.

Tata Infomedia Ltd, Radio City, Midday, Sify.com, Ideacts Innovations

Kaizad Shroff – Founder & CEO(36 years)

Over 19 years of Work Experience in Corporate, Retail & Channel Sales & Operations in the filed of Media, IT & Telecom industries across geographies.

Rediff.com, Midday, Ideacts Innovations

Mentors

Rudrajeet DesaiFounder & CEO – WorkApps Inc.

A serial Entrepreneur with 4 companies to his credit. Rudrajeet has spent the last decade building

technology products that have pioneered their categories. He is also the author of a ‘Bestseller’ on

Startups & Entrepreneurship –Breaking Out and Making Big

Yuzdi N. BadhniwallaFounder – The Digital Marketing Agency

An ISB. 20 years of experience in spearheading businesses for giant companies like Rediff.com, Starcom Mediavest,

Mauj. Have founded 3 companies.

Maninder GillCo-Founder, Head-New Product

Development – Ideacts InnovationsOver 15 years of experience and specialist in Building

Technology products on various Tech Stacks

How it works?Mobile App for Instant Doorstep Medicine Delivery

Customer Orders the Medicine through the App

Inputs the Medicine needed (1.5 lac

medicines listed)

Uploads a Photo of the

Prescription

OR

Davakhaana Team checks the

Prescription

Email is sent to the Chemist Shop with the Order /

Prescription

Chemist sends the Medicines through

their own delivery boy

User checks the Medicine and Pays Cash on Delivery

Chemist pays Davakhaana 12% at

the end of the Month

Model• Low Cost Operations

• Small Team – Outsourced Technology

• No Delivery Cost and Team

• Minimal Human Intervention

• 12% to 15% margin on Orders – More for Products like Diagnostic Tests, Homeopathy and Ayurveda

• Quickly scalable – Easy to add more categories

• High margins on Diagnostic Tests and Packages

• No Returns – No Cancellations – Customer is ready to wait

Current Status

Network of 30 Pharmacies

60 Pincodes Serviced in Mumbai

10 Orders a Day

Rs.525/-Average Order Value 40% Repeat

Customers0.5% Orders

Returned

• Market Launch in Jan 2016

• Bootstrapped by Founders

• Backend and App developed by Freelancer

• Live on Android – iOS in development

• Private Limited Incorporated

• Amount Invested = 15 Lakhs

• 2 Employees – 1 BD & 1 Pharmacist

Other Players

Players Davakhaana NetMeds 1mg Pharmeasy

Delivery Time Within 2 Hours 7 Days 3 Days 1 Day

Return Policy Can be returned anytime 7 Days – Only for wrong orders At Delivery Time – Only for wrong orders Subject to Order

Availability All Products Only Listed Products Depends on stock Depends on stock

Trust Local Pharmacy Trust Low – Invisible Brand Low – Invisible Brand Low – Invisible Brand

Cancellation Can be cancelled anytime No Cancellation No Cancellation No Cancellation

Medicine Database 1.5 lacs Medicines Listed Limited Data Limited Data No Listing

Delivery Charges No cost to the company Courier Cost borne by company Own delivery team Own delivery team

Stocking Cost No cost to the company Cost borne by company No cost to the company No cost to the company

Cancellation Penalty No penalty to the company Cancellation cost borne by company Cancellation cost borne by company Cancellation cost borne by company

Next Steps

Product Enhancement• Web Interface – iOS and Windows App

• Order will be sent to One Pharmacy and give time to accept. If not then passed to another in part of full.

• Electronic Payment Options – Cards, Net Banking, Mobile Wallets

• Reminders to Customers for Purchase

• Chat between Pharmacy and Backoffice

• App and Interface for Doctors and Clinics

Diagnostic Tests Post Hospitalization Equipment Homeopathy Ayurveda

VisionOne Stop Shop for all Pharmacy & Medical needs

In App Billing

Market Opportunity

Times of India (Dec 2015) – View Article

Times of India (Feb 2016) – View Article

Revenue Model

Chemist

Retail Partners Pay 12% Commission On The Value OF OrdersTo Davakhaana

Davakhaana receives Commission from various

Retail Partners

Diagnostic Tests Post Hospitalization Equipment Homeopathy Ayurveda

ASK

FY FY 16 – 17 FY 17 – 18

Salary 26,762,621 33,284,543

Rent 1,800,000 1,800,000

Servers 227,000 240,000

Miscellaneous 1,280,000 1,380,000

Marketing 2,720,000 3,890,000

Total Costs 32,789,621 40,594,543

Outlets (Avg for 12 months) 498 1000

Orders Per Month (Avg for 12 months) 6,668 69,072

Average Order Value 590 671

Gross Revenue 47,234,875 513,666,563

Net Revenue @ 12% 5,668,185 61,639,988

EBITDA - 27,121,436 21,045,445

• Total Capex Requirement = 50 lacs

• Operating losses till Profitability = 3 Cr

• Total Capital Raise = 3.5 Cr

• Total ASK = INR 3.5 Cr

Financials

38%35%

8%

Budget Allocation

Talent

Product Dev.

Marketing

thank you… Akshay YadavFounder & COO +91-9892339989akshay@davakhaana.com