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PRODUCT DECK Startup Wise Guys BusinessTech January 2016 class application

Roster Product Deck SWG

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Page 1: Roster Product Deck SWG

PRODUCT DECK

Startup Wise Guys BusinessTech January 2016 class application

Page 2: Roster Product Deck SWG

PROBLEM: !Brands and sport related businesses want to become more personal and appealing to customers and their target audience

SOLUTION: !We help to identify opinion leaders next door to become ambassadors in their community and promote products through engagement into sport activities

PROBLEM AND SOLUTION

Page 3: Roster Product Deck SWG

• Over 150 000 health clubs worldwide, it is a $77.5 bn industry !

• Over 132 mln health clubs members round the world !

• 25% YOY growth of market for fitness technology !

• 3/4 of regular exercisers apply technological devices

Source: Health Club Handbook

MARKET DETAILS

Page 4: Roster Product Deck SWG

• Business leads generation for health clubs (from $10 per click) !

• Subscriptions for training professionals (powered by Sportlyzer, $5 per subscriber) !

• Brand engagement and collaborations (up to $14 per contact)

MONETIZATION

Page 5: Roster Product Deck SWG

• 1 year in development !• Public beta, April 2015 (400 users invite

list by release) !• Geo-locked (Russia, Moscow) !• 3639 users organic in 5 month !• Brands and businesses feedback by July

(including 2 pilots with Adidas) !• 2.0 release date is set to January 2016

PERFORMANCE TRACTION

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1ST MONTH, APRIL COHORT

• 25.30% retention rate (monthly) !• 2.6 invitees per user in average (k-value) !• Average session length is 4:06 !• 3,74% conversion into paying users (event

displayed - event paid) !• 22.20% to 77.80% female to male ratio

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DEVELOPMENT: !Monetization and in-app communication improvement, Adidas feedback and requirements implementation

APPLICATION PERFORMANCE: !27% retention rate, 2.8 k-value per monthly cohort

THINGS TO DO, 3 MONTHS

BUSINESS PERFORMANCE: !150 gyms and fitness facilities connected (Russia, Moscow only), minimum 100 b2b leads generated a month

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USER ACQUISITION

People struggle to motivate themselves to do sport so we make them use an app to agree to do sport together and exploit their sense of guilt ‘to break an agreement’ to motivate them through pushes and bring them into sportier and healthier lifestyle

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THANK YOU

HOPE YOU ENJOYED IT

Pavel Liskin, CEO !https://twitter.com/zabudun !

[email protected] !www.yourlastbigthing.com