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How one company uses social media platforms to get great results; a real world example of how it works.
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Social Media Platforms for Small Companies
Social Media Platforms are viewed by many companies and individuals as new broadcasting platforms…
Over time, the ROI (mostly in time) is poor when Social Media platforms are used as “broadcasting platforms only
What Value do Social Media Platforms Provide When Used Correctly?
We will make this point using a real world example…
Client Company for 9 months now…
Efforts up to 6 month point yielded many more website visitors, lots of enquiries through their website…
3 months ago the client finally agreed to have us build out social media platforms for them…
We set up Facebook and Twitter for the client
We engaged a RELEVANT audience
We interacted with the audience
And… nothing happened
At First…
Then it started as a trickle….
Requests for:
More information on the Company
More information on their technology
High traffic site interviews
Then it got bigger…
Larger entities enquiring…
High traffic site interviews
Enquires came via our site and…
Big time results via Social Media Platforms, Twitter, Facebook and LinkedIn
Typical “Presence” of Small and Micro Cap Companies
One way flow…
To a relatively small audience…
News Releases
Investor Relations
STOCK Promotion
Target Audience is “stock traders”, “financial community”, a few investors…
In other words…
This model (traditional) is…
All About:
Stock Performance
Optimized News Releases
Interactive Website
In the “new model”, notice how many two-way paths of communication there are through social media…
The biggest thing is though…
The company is being marketed CORRECTLY to a much bigger audience and is INTERACTING with that Audience… And they are seeing fantastic results
What more needs to be said?
So…
If a big time buzz is built across the Internet, won’t some of those participants likely become investors?
Are companies built on investors or traders?
BUILD THE COMPANY and The INVESTORS WILL COME!
INVESTORS INVEST IN COMPANIES, NOT STOCKS!
In December 2009, there were 248M unique monthly users on the top eight social networks in the US, an increase of 41% from January 2009
Feb 21, 2010 - According to The Nielsen Company:
82% increase in time people spend on social networks in the last year…
People spend the most Internet time overall on social networks and blogs…
"This Nielsen report establishes social media as a trend that is not only here to stay, but one that is growing at a mind-boggling magnitude," stated Bloggerwave Director Ulrik Thomsen.
Tom AllinderInBoundMarketingPR
Twitter: http://twitter.com/tomallinderFacebook: http://facebook.com/tallinder
