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AIESEC Vietnam RnR 1314
Best SU awardAIESEC HCMC
• HSU SU team:• VP LCD: Hoàng Minh Đăng• SUP: Nguyễn Thị Hiền Trang• Promotion Manager: Nguyễn Thụy Nhật Giao• Promotion Executives: • Tôn Nữ Hoàng Quyên• Phạm Ngọc Bảo Châu• Trần Huỳnh Khánh Linh
• ELF: • Nguyễn Huy Sơn• Trịnh Lê Nguyên Hạnh
• P&D: Trần Hải Đăng
Introduction
Criteria
1. Exchange performance2. Customers experience Management3. University relations4. SU development5. Other measurements
1. Exchange PerformanceTime Phase Planned Actual %
7/2013 – 6/2014 Raise 76 36 47%
Match 48 23 48%
Realize 42 19 45%
2. Customer Experience Management• Endorsement from Eps:• Pham Ngoc Bao Chau:
https://docs.google.com/document/d/11z-dXlE4tVJ7PDBN9-UlRgjX9l0x_9AkpBIHZ4rIxjU/edit
3. University relations
• At the beginning of opening SU in HSU, we offered the head of HSU the option to adopt HSU to replace their “Awareness Internship” in companies. And let’s see how it has been going so far:
HSU relations2012
• First pocket recruitment in HSU• First present the idea
2013
• Being supported equipment for events• Approved as “Awareness Internship” for Language
major
2014
• Fully supported for SU Recruitment in terms of logistics• Being offered legal status in HSU
Events supported by HSUEvent: Discover the World - Discover yourself
Event: Youth Leadership
OPS
4. SU development
Milestones StrategyStructure
1 - 7/2014Separated team for Recruitment
with OC structure
7/2014 – 3/2015Independent Marketing &
Exchange delivery
Utilize LC channels for Marketing
SU members for IR & EP buddy manager for
Exchange preparation
- HSU Facebook fan page- HSU Returnee pool
nurture for offline promotion
- R&D project for HSU
- Implement LEAD, SU MEC for SU members
SUP
Promotion Manager
Promotion Executive
P&D
ELF
SUP
SU VP Marketin
g
Marketing
Executives
SU VP Exchange
Exchange executive
s
The Promotion Campaign for HSU
Campaign: Discover the World – Discover yourself
Facebook link: https://www.facebook.com/notes/aiesec-ho-chi-minh-city/chu%E1%BB%97i-s%E1%BB%B1-ki%E1%BB%87n-discover-the-world-discover-yourself/681160871943380
5. Other measurements• Initiatives: HSU SU decided
to leverage on this characteristics to drive HSU results from 2014• Create and maintain Returnee
pool:• Objectives: Add in values for
oGCDP customers when they come back
• Create an loyal pool for HSU oGCDP => trust worthy promotion channel
• Maintain by offline activities => engage them directly to EwA phase activities
Thank you and see you in Award Night!!!