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Blue Ocean Leadership
Yenpei Chen (1651186)
Vin Son Nguyen Dinh (1681262)
JungHoon Sung (1650304)
Leadership Plus (MADS6618)
Phyllis MacIntyre
Blue Ocean Leadership
From Blue Ocean Strategy to Blue Ocean Leadership
The Four Pillars of Blue Ocean Leadership
How to Institutionalizes Your New Blue Ocean Leadership Practices
How to See Your Current Leadership Reality
How to Develop and Select Your New Leadership Profiles
Authors of Blue Ocean Strategy
W. Chan Kim
Born in 1952
Professors of
Strategy and
Management at
INSEAD
Renée Mauborgne
The INSEAD
Distinguished Fellow
and a professor of
strategy at INSEAD
From Blue Ocean Strategy to Blue Ocean Leadership
The same way that blue ocean strategy can create
uncontested market space, blue ocean leadership can
unleash oceans of untapped talent and employee
potential in organization
Blue Ocean Leadership
Blue ocean leadership rapidly brings about a step change in
leadership strength. It’s distinct from traditional leadership
development approaches in several overarching ways.
Focus on acts and activities.
Connect closely to market realities.
Distribute leadership across all management levels.
Pursue high impact leadership acts and activities at low cost
Pillar 1: Focus on acts and activities
Blue ocean leadership focuses on what leaders need to do, not on who they need to be.
Pillar 2: Connect leadership to market realities by engaging people who confront them
Leadership that is connected to
market realities gets great feedback
from employees and helps them
contribute more energy.
Pillar 3: Distribute leadership across different management levels
• Successful organization has empowered leaders at every level.
• Distribute leadership at senior, middle and frontline levels.
• Unlock the ocean of unemployed talent and energy in organization
Pillar 4: Pursue high impact leadership acts and activities at low cost
Focus on what acts and activities leaders need
to eliminate and reduce and what they need
to raise and create to unlock the talent and
energy.
The Four Pillars of Blue Ocean Leadership
Focus on acts and activities
Connect leadership to
market realities by engaging
people who confront
them
Distribute leadership
across different
management levels
Pursue high impact
leadership acts and
activities at low cost
Institutionalise Blue Ocean Leadership practices
• Broadly share and explain the collectively agreed To-Be
Leadership Profiles.
• Have leaders take accountability to change.
• Achieve a leap in leadership strength and performance.
• The process must be built based on three principles:
engagement, explanation and expectation clarity.
The As-Is Leadership Canvas (Sapporo’s Middle Management)
Far above average
Above average
Average expectations
Below average
Far belowaverage
Non-existent
Tim
e &
Eff
ort
Key Leadership Activities
As-Is Leadership Profile
The Blue Ocean Leadership Grid
What acts and activities do leaders invest their
time and intelligence in that should be
eliminated?
ELIMINATE
What acts and activities do leaders invest their
time and intelligence in that should be raised well above their current level?
RAISE
What acts and activities should leaders invest their
time and intelligence in that they currently don’t
undertake?
CREATE
What acts and activities do leaders invest their
time and intelligence in that should be reduced well below their current
level?
REDUCE
The To-Be Leadership Canvas (Sapporo’s Middle Management)
Far above average
Above average
Average expectations
Below average
Far belowaverage
Non-existent
Tim
e &
Eff
ort
Key Leadership Activities
ELIMINATE REDUCE RAISE CREATE
To-Be Leadership Profile
As-Is Leadership Profile
Conclusion
Organizations Leaders
Organizations can use blue ocean
leadership system to reset employees
behavior.
Organizations can motivate employees
to devote themselves to their job
Leaders can use Blue Ocean Leadership
management to reorganize their working
time and then upgrade efficiency of work.
References
Kim, W. K. & Mauborgne. R. (2004). Blue Ocean Strategy. Harvard Business Review. Retrieved from hbr.org
Kim, W. K. & Mauborgne. R. (2014). From Blue Ocean Strategy to Blue Ocean Leadership. Blueoceanstrategy.com.
Kim, W. K. & Mauborgne. R. (2014). The Four Pillars of Blue Ocean Leadership. Blueoceanstrategy.com.
Kim, W. K. & Mauborgne. R. (2014). How to See Your Current Leadership Reality. Blueoceanstrategy.com.
Kim, W. K. & Mauborgne. R. (2014). How to Develop and Select Your New Leadership Profiles. Blueoceanstrategy.com.
Kim, W. K. & Mauborgne. R. (2014). How to Institutionalise Your New Blue Ocean Leadership Practices. Blueoceanstrategy.com.