Savour FoodsA tasteful choice

Group Members

Emaan Khan

Hira Amjad

Arhama Rafique

Zahra Saleem

Aroosa Aslam

Addition Of Chinese dishes in

Savour foods.

Owner of Savour Foods

Mohammad Naeem Butt is a Business Icon

of the business community of Islamabad

and Rawalpindi.

He started selling pulao at cart at Gordon

College Road Rawalpindi in early 80’s.

Mohammad Naeem Butt realized the need of the emerging customers at large. He started planning to develop the Dining place which may fulfill the increasing demand of the customers.

The market research was made by him based on his personal experience and result was positive with respect to future growth of his business.

BRIEF HISTORY OF SAVOUR

FOODS /BRANCHES

Our enterprising odyssey begin way back in 1988 on

Gordon College Road, Rawalpindi under the name

‘SAVOUR FOODS’.

On 7th August 2001, we inaugurated our new branch in

the Melody Food Park, Islamabad.

Our confidence propelled to new heights as our daughter

branch proud to be a resounding success and 24th March,

2005 saw the sign board of ‘SAVOUR FOODS’ hoisted

in the Blue Area, Islamabad.

CONTINUED….

The same year we celebrated the Nation’s Independence

Day by inaugurating yet another branch in Food Street,

Cricket Stadium Rawalpindi.

It was in this branch that we launched our new brand

‘SAVOUR KRISPO’ in 2008.

In 2010 this new brand was introduced in Gordon

College Road branch.

Hopefully, very soon the people shall experience the

mouth-watering tastes of these delights as well as our

new Chinese dishes not only in Rawalpindi and

Islamabad but also in other cities of Pakistan.

Managers• Good relations with the workers (interpersonal

roles and human skills).

They have leading, motivating, organizing and

controlling qualities. They make perfect decisions,

plans and guide them according to these plans.

For our Chinese program we are selecting

managers who have most of the management

skills, who can perform most of the management

functions and roles.

Nature of business

Old Products: Pulao Kabab

Zarda

Fast Food items

Ice cream

New Products: Chinese dishes ( Chinese rice, Chinese soup and Chinese

spaghettis)

Need and importance of adding

Chinese People taste towards Chinese.

Many restaurants are offering now Chinese food.

Many weddings food menu, functions and parties

include Chinese food in there menu.

To increase our customers.

More productivity, profitable outcome.

Motto and mission statement

Motto:“To provide quality and clean Pakistani food, fast food and especially Chinese at reasonable prices.”

Mission Statement:“To be leader in Quality food at most reasonable prices

and preferred choice of enthusiastic manpower”.

Quality of Food Nutritious and hygienic products

Freshness, fineness and cleanness are always

taken into consideration

Not compromise on our principles of providing

hygienic food.

Nature of Workers

Hire

Relaxed, very friendly

Well-trained and experienced

Motivated and encouraged by

their manager for Chinese food also

Technology

Since 2002 mechanized rice plant system

Have competitive engineers and technology

system

Own rice processing plant

Latest plant for making shami kababs

We have increased output, minimize the cost by

controlling wastage.

Saving time technology, manage the high demands

of the customers.

Maintains the international hygienic standards.

Facilities and rewards given to

employees Free Medical services

Provident fund

Accommodation to the lower staff

Transportation

Minimum salary 10,000

Services provided to Customers

Premier dining experience in elegant setting

around.

High standard friendly environment.

Delivery on demand at large scale.

Packing according to convenience.

Special orders are hosted prestigiously.

Food arrangements on the seminars and other

official meetings

Organizational environment

Internal Environment External Environment

Organizational

Environment

Specific and General

Environment of Savour foods Competitors

Customers

Suppliers

Pressure Groups

The success of the Chinese arrival.

To introduce as many multiple dishes.

Opening of its branches in other cities of Pakistan.

To provide neat, clean and quality food in future.

To improve food requirements of foreigners.

To increase the number of customers by advertising

more.

To increase marketing share.

Planning

Introduce three Chinese dishes

Appoint top level manager

Head chef from china and some employers

To advertise

Different packages like:

We will serve free Chinese spaghettis

plate on buying of any Chinese item to

customers in the first week after its

inauguration.

Timings and code of conduct:

Working hours

Shift work

Breach

Dress code

Security and safety policy

Attendance policy

SWOT ANALYSIS OF

SAVOUR FOODS

Delicious products

Good quality food

Quick delivery of take away

Sufficient quantity

Packing according to customer’s need and convenience

Shami kabab processing machine

Suitable locations

Management

WEAKNESSES

Delays in the filling of dine inn orders during Rush

hours.

Unavailability of place for large groups during rush

hours.

Limited to certain areas of Rawalpindi and

Islamabad

Conflict with Capital Development Authority

People of other cities like Lahore, Faisalabad and

Karachi also admire the taste and quality of Savour

foods when they visit Islamabad and Rawalpindi.

So, we can open branches in highly dense above

mentioned cities as the growth rate of our brand is

seems to be very high.

One more opportunity is that Savour foods can

introduce dishes other than Pakistani dishes like

Italian, Chinese etc. Savour Foods have

successfully introduced some of the Chinese

dishes now.

THREATS

Increasing inflation rate

Increased Sales Tax

High transportation cost

Economic backwardness

Law and order situation.

Changing attitude of customers

BCG Matrix:

BCG Stands for:

Boston Consulting Group

It is strategy tool that guides resource

allocation decision on the basis of market

share and growth rate of strategic business

unit.

BCG Matrix is composed according to

following criteria:

Market share. (measured on x-axis)

Expected future growth. (measured on y-axis)

successful organization in twin cities (RWP & ISB).

Foods are cheap, reasonable quantity wise.

staff is friendly and helpful.

they keep a very good relation with their

employees, customers & stakeholders as well.

blend of both omnipotent view and symbolic.

It has a number of customers

Thankyou..