1

Users are PEOPLE, too.Adi Zellner

2

Wix: 60M+ Reg Users

3

4

A Bit About Myself

Head of Wix HotelsProgram Manager,

Cyber Education

Founder & CTO

Roomer

8200,

Intelligence force

B.S.C

Software engineer

5

Let’s talk about us.

One Good note Time waster

Adi Zellner

Adiz@wix.com

6

Thought #1

Start with why

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The Golden Circle

8

The Golden Circle

9

Thought #2

We don’t know what we don’t know

10

11

12

13

14

15

16

We Learned.

IDEAS

CODEDATA

BUILDLEARN

MEASURE

Lean

18

Thought #3

Measure. Don’t praise.

19

Example

% Abandonment Rate% Login Success % Sign-Up Success % Reg-to-Anonymous

KPIs:

20

Anonymous

Free

Open

Publish

Package Picker

Save

Purchase Page

Funnel example

21

Increased traffic

Increased conversion

Increased engagement

Increased signups

Reduced churn

How will you know that you were successful?

Etc…

Basically, the question here is

22

Thought #4

Make people feel food.About themselves

23

24

25

People don't buy products; They buy better versions of themselves.

26

Thought #5

Humans are irreplaceable.

27

Lucie Mohelnikova

28

29

Listen.

Meet face to face

Call them on the phone!

Make the support transparent to all the team

Answer the support your self

Send Emails

30

Last Slide

Thank You

31

Easter Gift

37 signals: getting real

Eric ries. Lean start up

http://www.useronboard.com/

http://designlab.mailchimp.com/

http://www.mindtheproduct.com/

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