Magacin presentación 2015

2015

Our Women’s Market

18+ Population Women in Puerto Rico

Scarborough PR Study R1-2015 | Base: 2,821,402 18+

{ 2,821,402 } { 1,493,528 } = 52.9%

(Cume/Women)

Newspaper Readership

{ 789,120 }

70.1%{ 619,200 }55%

{ 2,142,926 } { 1,125,618 } = 52.5%

TOTAL NewspaperMarket

WomenReadingNewspapers

Monday to Friday

Scarborough PR Study R1-2015 | Base: 1,125,618 Women 18+ Reading Any Daily Newspaper Edition

{ 287,968 }25.6%

El Nuevo Día San Juan Star New York Times Puerto RicoDaily Sun

705,310

20,214 15,966 6,438

Sunday

(Cume/Women)Weekends

Newspaper Readership

Scarborough PR Study R1-2015 | Base: 591,228 Women 18+ Reading Any Saturday Newspaper Edition

Base: 709,066 Women 18+ Reading Any Sunday Newspaper Edition

El Nuevo Día Primera Hora

424,054

302,262

Saturday

Internet Media Consumption

Internet Reach in Womenin Puerto Rico

64.7% 54.2%Internet Reachin Puerto Rico

{ 1,825,496 }= Internet Audience

{ 989,032 }

Accessed Internet in the past 30 days

Scarborough PR Study R1-2015 | Base: 2,821,402 Adults 18+ years

Digital Audience

48%

53%

Gender

31%

24%20%

15%10%

Age - Women

15-24 25-3435-44 45-54 55+

{ 893,806 }

Internet Audience

Comscore Media Metrix (L3M Feb-15)

{ F }

{ M }

Digital Audience

51%

49%

Gender28%

18%22%

19%

13%

Age - Women 15-24 25-3435-44 45-54 55+

GFR Media Total Audience

GFR Media has greater penetration in women 35+to the general Internet audience

Comscore Media Metrix (L3M Feb-15)

{ F }

{ M }

Internet Media ConsumptionWomen’s Preferences and Habits

50% of ONLINE

SHOPPERS are Women.

{ 566,100 }spend an

average of $100.1

Items / services most bought in the last 12 months2:

{ BooksClothing & Accessories

Health &Beauty Items

Concert Tickets

Airline Tickets / Hotels / Car Rentals

Music Downloads

Mobile device

Apps

Airlines Tickets

Scarborough PR Study R1-2015 | Bases: 1= Adults 18+ years 2=Women 18+ years who buy online.

Women’s Media PreferencesMedia used for shopping and buying decisions

Weeklyshoppers

Newspaper Local TV Internet Promotions or visual dis-

plays

Radio Cable orsatellite TV

Magazines Outdoor media

Mobile Movietheater

1,027,628

605,460

498,814447,772

268,376226,710 198,676 176,168

81,302 77,53235,632

Scarborough PR Study R1-2015 | Base: Women 18+ years

Men's business clothing

Sports equipment

Fine jewelry

Other athletic clothing

Women's business clothing

Men's shoes

Infants' clothing

Costume jewelry

Athletic shoes

Men's casual clothing

Toys

Children's clothing

Cosmetics, perfumes, or skin care items

Women's shoes

Women's casual clothing

5%

4%

8%

14%

12%

17%

20%

21%

31%

24%

24%

29%

54%

51%

57%

Women’s Consumer HabitsWhat do women buy? Articles purchased by women in the last 12 months

Scarborough PR Study R1-2015 | Base: Women 18+ years

Women’s Consumer HabitsWhat is her opinion on issues related to purchasing process?

OPINION %I always look for offers and discounts 86.3%Buy products produced in my own country 83.9%Buy from companies committed to society 71.9%If I find a brand I like, I stay with it 71.8%Worthwhile to pay more for quality product 71.2%Ask others opinions before I buy a new item 60.9%

I enjoy any kind of purchase 60.1%Buy products from ethical companies 59.6%Buy favorite brand over lower priced brand 51.6%People ask my opinion before buying items 50.0%Refuse to buy a product from company I dislike 49.0%

Often buy a new brand to find out how it is 38.9%Scarborough PR Study R1-2015 | Base: Women 18+ years

Family

Sunday Edition Special Editions

Lifestyle Magazine Online Presence

Family

Sunday EditionOur Sunday edition multi platform product for the affluent market.It’s a luxury oriented content product addressed to A-B socio-economic group.

Reach

Reader profile:Women 18+Almost 30% has a A/AB socioeconomic level90% of Magacín readers are satisfied with the product***

Fuentes:*Alliance for Audited Media Certified Audit of Circulation**Scarborough PR Study 2014-2 Cume readers***Estudio de rectoría Gaither September 2014)

Circulation: 200,598* | Readership: 1,198,114**Magacín publishes every Sunday in El Nuevo Día

More than 1/2 million people 18+ read MagacínMagacín Readership: 526,539***

Family

Family

Lifestyle EditionGlossy editionQuarterly publication30K print runGuaranteed distribution(Home delivery household A/AB)

Topics:• Style• Beauty• Life

Style• Jewelry

• Home & Decor• Wine & Gastronomy

• Travel

{Quarterly dates: March 13, June 19, September 25, November 13 }

Family

Special EditionsSuch as:Bridal Fashion and EventsMother’s & Father’s DayLuxury TravelsResort Lifestyle and WearProm Fashion and EventsMen’s Fashion and TrendsHome and DecorChristmas Holiday and Gifts Ideas

(About 18 special editions throughout the year.)

Family

Digital presenceResponsive page dedicated to:TrendsSocial EventsFashion Top ListsPuerto Rican SocialitesPhilanthropy ActivistsBeauty Top Lists

Family

BoutiqueExclusive advertising vehicleExperience platform for customers “premium” or “high-end”Aimed at high-income sectorand an aspirational audiencePromotions & unique experiencesDesigners, artists, hotels, restaurants, services and others

Family

Social mediaDelivering content of the happenings in social & lifestyle topics. Paid post of our clients are included in the content offering.

We are active on: Facebook { 62,243 likes }Twitter { 1,392 followers }Instagram { 1,692 followers }Pinterest { 520 followers }

{ Magacín } —12 FP/FC—{ Magacín }

—1 Promo Mag—

Print{ magacin.com }

—970x90 Display ad, 100k impressions —{ Magacín Facebook }

—12 Sponsored Post—{ Magacín e-mail blast }—3 Branded e-mail blast —

Digital

Investment: $50KMultipackRate Card: $115,515.12 / 56.7%

Investment: $30KMultipackRate Card: $44,508.70 / 32.6%

{ Magacín } —4 FP/FC—

{ Magacín } —1 Promo Mag—




Digital

Investment: $15KRate card: $22,610.60 / 33.7%

{ Magacín } —3 MP/FC—

{ Magacín } —1 Promo Mag—




Digital

Multipack

Investment: $10KRate card: $13,886.36 / 28.0%

{ Magacín } —2 MP/FC—

{ Magacín } — ½ Promo Mag—




Digital

Multipack

Regular and Special editions 2015 calendar

JanuaryTrends / Fashion; Beauty; Jewelry; Publishes: Sunday, 18 Ad deadline: Friday, 9February Valentine’s Day I Gift Ideas; Love recipes; Special Content around the festivity;Publishes: Sunday, 1 Ad deadline: January, 23Valentine’s Day IIGifts Ideas; Fashion; Romantic Getaways; Publishes: Sunday, 8Ad deadline: January, 30MarchWomen / Chic-Young Professional Women Profiles; Fashion; Beauty;Publishes: Sunday, 8 Ad deadline: February, 27

Spring & Summer Wedding Trends Publishes: Sunday, 15

Ad deadline: Friday, 6

Mall of San Juan OpeningPublishes: Sunday, 22 Ad deadline: Friday, 13

April Technology Publishes: Sunday, 19 Ad deadline: Friday, 10

MayMother’s DayPublishes: Sunday, 3 Ad deadline: April, 24

JuneFather’s DayPublishes: Sunday, 14 Ad deadline: Friday, 5

Brides Album: Exquisite WeddingsPublishes: Sunday, 21 Ad deadline: Friday, 12 July Senior Proms

Publishes: Sunday, 5 Ad deadline: June, 26

Resort Lifestyle; Summer fashion and GetawaysPublishes: Sunday, 12 Ad deadline: Friday, 3

AugustJewelryPublishes: Sunday, 16 Ad deadline: Friday, 7 SeptemberLuxury TravelPublishes: Sunday, 6Ad deadline: August 28 Men with Style: Profiles; Fashion; Need to havePublishes: Sunday, 20Ad deadline: Friday, 11

OctoberBeauty TrendsPublishes: Sunday, 4Ad deadline: Sept, 25

Brides Album:Exquisite Weddings

Publishes: Sunday,25Ad deadline: Friday, 16

Perfect HostessPublishes: Sunday, 25Ad deadline: Friday, 16 NovemberMagacín 18th AnniversaryPublishes: Sunday, 1Ad deadline: Oct, 23

Looking for Bachelors / Young Professional Profiles; Men's fashionPublishes: Sunday, 15Ad deadline: Friday, 6

DecemberChristmas Gift Ideas IPublishes: Sunday, 6 Ad deadline: Nov 27 Christmas Gift Ideas IIPublishes: Sunday, 13 Ad deadline: Friday, 4 Ponce Art Museum GalaPublishes: Sunday, 20 Ad deadline: Friday, 11

Fashion - Beauty Trends - Jewelry - Home Design & Deco - Social EventsPublishes every Sunday { Ad Work Deadline: every Wednesday prior to publishing }

IPublishes: March 13 Space/Material Closing: Feb. 6 Ad deadline: February 13

IIPublishes: June 19 Space/Material Closing: May 15 Ad deadline: May 22

IIIPublishes: September 25 Space/Material Closing: Aug. 21 Ad deadline: August 28

IVPublishes: November 13 Space/Material Closing: Oct. 9 Ad deadline: October 16

Discounts by PlacementsPlacements Cost Discount1 placement $ 4,750.00 N/A 2 placement $ 4,037.50 15%3 placement $ 3,800.00 20%4 placement $ 3,562.50 25%