TokaToka Brand Collateral

TokaToka Brand Collateral

www.getupinc.com |October, 2016

TTtokatokaL O O K F A B E V E R Y D A Y

TT icon is a play on alliterating consonant “t” when pronouncing the brand name. It helps to drive in mental pictures when a mix of the eye on the icon and pronunciation happen every time this is seen.

The icon and word-mark (brand name) can be used in creative ways to differentiate the class segment products go to. Premium products can have the icon more pronounced while lesser products have the word-mark more pronounced.

It’s a strong way of communicating the brand for market segmentation and faster penetration.


www.getupinc.com | September, 2016

GOLD: BRAN’S PRIMARY COLOUR POSITIONS IT AS AN UPSCALE BRAND WITH CHARACTERS OF ATTENTION TO DETAIL & QUALITY OF SERVICE.TTtokatokaL O O K F A B E V E R Y D A Y

TTR: 204G: 153B: 51HEX: #CC9933

R: 77G: 77B: 77HEX: #4D4D4D

C: 21M: 41Y: 100K: 2HEX: #CA993B

C: 67M: 60Y: 59K: 46HEX: #CA993B

tokatokaL O O K FA B E V E RY D AY

COLOUR CODE


IN BLACK & WHITE

TT TTtokatoka tokatokaL O O K F A B E V E R Y D A Y L O O K F A B E V E R Y D A Y

TT TT TT TT TT TT TT

tokatokatokatokaL O O K FA B E V E RY D AY L O O K FA B E V E RY D AY

LOGO IN COLOURS

ICON CAN WORK IN OTHER COLORS, DEPENDING ON THE CULTURAL CONTEXT OF THE PRODUCT AT THE TIME OF SALE.

HOWEVER, THE USE OF OTHER COLORS SHOULD COME 5% OF THE WHOLE TIME.

THE TEXT ONLY COMES IN THESE COLOURS

R: 255G: 0B: 0HEX: #FF0000

R: 255G: 255B: 255HEX: #FFFFFF

R: 0G: 0B: 0HEX: #000000

R: 255G: 204B: 0HEX: #FFCC00

R: 255G: 102B: 0HEX: #FF6600

R: 51G: 102B: 153HEX: #336699

R: 153G: 204B: 51HEX: #99CC33

R: 153G: 0B: 153HEX: #990099


Font Name: AvenirNEXT Lt Pro (Medium)

A B C D E F G H I J K L M N O P Q R S T U V WX Y Z

a b c d e f g h i j k l m n o p q r s t u v wx y z

1234567890TYPEFACE

tokatokaL O O K F A B E V E R Y D A Y

Font Name: Montserrat

A B C D E F G H I J K L M N O P Q R S T U V WX Y Z

a b c d e f g h i j k l m n o p q r s t u v wx y z

1234567890Stationery / Collateral Font

BRAND PATTERNFABRIC + CONSISTENCY

Flip Side

COMPLEMENTARY CARD

Face

NAME NAMEPOSITION

234 00 000 0000WWW.TOKATOKA.COMTTtokatokaL O O K F A B E V E R Y D A Y

Face Flip Side

Hello,Hello,

LETTER HEAD


234 00 000 0000WWW.TOKATOKA.COM

Face Flip Side

PROPOSAL ENVELOPE

ADRESSED TO:



Face

Flip Side

SMALL ENVELOPE

ADRESSED TO:



Authorized Signature

Holder’s Signature

Name Name

POSITION

Face Flip Side

www.tokatoka.com

ID CARD


TT

TTtokatokaL O O K FA B E V E RY D AY

POWERPOINT SLIDES

Home screen Inner pages




Back Face

Difference between the twosets is the name positioning.

LABELS


NAME NAMEPOSITION


Hello,Hello,

T


Authorized Signature

Holder’s Signature

www.tokatoka.com

T

TT


Tomi [email protected]+234 809 949 3441

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TokaToka Brand Collateral