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Vietnamese behaviors in watching movies
- 34% receives the calls even while movies are on cinema.
Executive Summary
• 20’s go to cinema most often among the age groups
• As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums
• Facebook is the common website for getting movie informationfor 10’/20’s, while 30’s rely on 123phim.vn/
• Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.
• More than 80% buy food / snacks when going to see movies
• 34% receives calls even when watching movies
How often do you go to watch movies at cinema?
6
4
6
87
2
6
11
15
13
7
2
4
7
9
15
9
Everyday2-3 times/weekOnce/week2-3 times/monthOnce/monthLess than that
Lower than 19 20-29 30-39
20’s go to cinema most often among the age groups
64
36
75
25
71
29
in advance at theatres
Lower than 19 20-29 30-39
More than 2/3 fix the movies to watch before coming to theatres
When do you decide what movies to watch?
How do you check the latest movie information?
4240 39
19
25
33
1816
41 40 40
24 23
1821
11
40 40
24
46
31
24
33
7
Friendrecommendation
Cinema website CinemaFacebookfanpage
Film forums Onlinenewspaper
Youtube Review sites Movieapplication
Lower than 19 20-29 30-39
Friends, web/FB are common in general while 30’s have
strong preference in Film forums
Which website do you usually update information
about new movie?
35
21
17
12
10
8
33
24
24
14
10
13
26
27
33
13
11
15
Cinema Facebook Fanpage
Phimchieurap.vn
123phim.vn
Vn-zoom.com
Vozforums.com
Tinhte.vn
Lower than 19 20-29 30-39
10’s / 20’s rely on Facebook while 30’s are on 123phim.vn
19
55
10
1619
55
10
1611
69
4
16
Online reservation Directly purchase atmovie theater
Ask someone else helpto buy
Come to theatre inadvance for purchase
Lower than 19 20-29 30-39
More than half buy tickets directly at cinema. Ratio higher among 30’s.
How do you make seat reservations?
Which theatre do you go most?
20
8
41
8
23
7
27
22
9
33
9
31
13
22
16
4
33
9
44
24
16
CGV Cinema
Platinum Cineplex
Lotte Cinema
BHD Cinema
Galaxy Cinema
Cinebox Cinema
National movie center
Lower than 19 20-29 30-39
Lotte Cinema is the common choice for 10’s while 30’s choose
Galaxy Cinema.
Why do you choose the theatre?
Location comes to the top followed by price
38
24
24
53
36
19
14
40
22
26
53
38
20
13
46
18
22
64
38
15
15
Price
Promotion
Friends recommendation
Location
Quality
Delicious food and drink
Movie title
Lower than 19 20-29 30-39
2/3 turns to silent mode.
What do you do with your mobile phone when
watching movies?
8
66
26
13
71
1611
71
18
Turn off Silent mode Do not change anything
Lower than 19 20-29 30-39
34% receives calls even when watching movies
What do you do when you receive calls while watching
movies?
35
25
40
34 353233
20
47
Take it Do not take it Do not notice it
Lower than 19 20-29 30-39
More than 80% buy food / snacks when going to
see movies
Do you buy food and drink when watching movies?
38
43
15
4
46
39
11
5
36
51
7
6
Always
Sometimes
Rarely
Never
Lower than 19 20-29 30-39
Hollywood most popular. Half of 30’s watch Vietnamese
What types of movies do you see most?
65
16
31
3
22
24
71
19
35
12
16
28
66
22
49
9
27
33
Hollywood
Chinese
Vietnamese
Japanese
Korean
European
Lower than 19 20-29 30-39
Tell me one movie that you recommend this year
uardians of the galaxy
Survey information
• Vietnamese behaviors in watching movies
• 500 male / female Vietnamese above 18 years old in big
cities.
• Conducted on Nov 17 – Nov 21
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