Интернет торговля в России (Декабрь 2013) - руководство к успешным инвестициям и проекта. Часть 2

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  • 1. 2013

2. East-West Digital News , 2013 Data Insight 100 . "Arvato", " " "Qiwi". . Venture Kitchen "" "". (350 ., ), : report@ewdn.com East-West Digital News - , . EWDN.COM, -, .. , -, , . . , , , . , , : contact@ewdn.com , , . , , , . "East-West Digital News" a, EWDN.COM, . , - , EWDN. : editor@ewdn.com , , : ads@ewdn.com2 3. - (Jean-Stphane Bagoe) Intelligent Emails (Maximilien Jacquet) eStore Agency Shoppilot.ru J'son & Partners eTargeting Qiwi Post (Michael Bozanic) - (David Kovacic) PwC Russia Data Insight . . . () Intel Capital Fastlane Ventures - Redis Crew (Marie Kummerlowe) East-West Digital News (Bas Godska) Acrobator UsabilityLab , UX- InSales , - - Centrobit.ru3 4. PwC Russia (Adrien Henni) East-West Digital News Ernst & Young Russia Otto Group Russia , Data Insight , - (Martijn Peeters) PwC Russia - Redis Crew (Michael Poetschke) Arvato Russia (Bertelsmann) Audiomania.ru Pick Point (Tobias Schubert) Groupon Russia (Thierry Cellerin) Buzz Factory eTraction Centrobit.ru (Ilya Eisen) Flocktory (Jrme Ulrich) Atalan , , . . , Express Russian Mail Service (ERMS) (Michael Hartleben) , , 4 5. 5 6. - C 6 7. EWDN " " 1. -8 10 131.1. 1.2. 1.3. 2. -13 15 15162.1. 2.2. 2.3. , 2.4. 3. 16 18 19 21233.1. 3.2. 3.3. - 3.4. -commerce 3.5. 4. 5. 5.1. 5.2. 5.3. 23 23 24 24 2527 31 31 34 376. 7. 8. - 9. (cross-border sales)38 39 41 44 8 , Lamoda.ru , Otto Group Russia , QIWI9 13 18 22 : : : Drop shipping : - : : 23 28 31 35 45 487 8. EWDN - (10 , 350 .), : report@ewdn.com8 9. | (Lamoda.ru) (Niels Tonsen), Lamoda.ru: , 2010 - Lamoda, 26- , -, Rocket Internet Groupon International Zalando. , , Sapato.ru. , Lamoda -, . Sapato Ozon.ru, Lamoda , 200 . , . Lamoda ; , . , ? Lamoda - 1 , . . , . , . , , , , 10% 200 . , (, Ozon 15 ). ? -. . , , .9 10. | (Lamoda.ru) . , . , , . , . ? , , . , , , , IPO, , . Lamoda - , ? , , , customer lifetime value. , unit economics . , . -, ? Zappos? ? ? ? , . , , . ? , -. , Lamoda Express. 25 . . , , .10 11. | (Lamoda.ru) ? ? ? , . Lamoda Express , , . : Pony Express DPD, . , . , 365- ..? -. , - , , ... , . , . , ? . 10% . ? , . LAMODA : 1,500 ( ) 2012 : Lamoda , , 144 ( ) 189 (InSales). : 80,000 : Lamoda, . , Lamoda.11 12. +7 (495) 967-37-70 13. | (Otto Group Russia) (Martin Schierer), Otto Group Russia: . , ? 90- Trade Partners. 2007 , , Bonprix, Witt Otto. . Nadom Group Quelle.ru, . - Lascana.ru Domalina.ru -. 2012 B2B (. ). 2000 550 . 2012 . ? , - . , , , , . , , . , -. , (, , ) . , . , , , , . - , , . - , - .13 14. | (Otto Group Russia) ? Nadom. , -, . . , . . , ( ), . 50 . . , , B2B eTraction. , . . , . , , , . , , Hermes [ Otto Group] DPD. 2012 . , . 2012 B2B . , . eTraction , -, , -. eTraction , , PayU, Robokassa Assist, , . , , . 12 eTraction , , . 2014 - eTraction 15 .14 15. | (Otto Group Russia) eTraction -: SEO, , . ? ? -. 45+, . ( .). , , . , . , , , , -, Zalando.de. , , . , , , - . - ? , , . , , -, . . , , , . , , Lamoda.ru KupiVIP.ru, ( 300 . . ) , , . ? , - , - . , . , , . , , . - , , , .15 16. | (Otto Group Russia) , - , ? , , , . 2012 . . . , . [ 10% 2013 ], - . , . , , , . , , . . , . ? , . . - . , . , - , - . ? , . . , -. 2012 : : 2.000 : 550 . ( 470 . 2011 ) -: 50% - : 14,8 . ( 11 . 2011 )16 17. | (QIWI) , QIWI: , , . , , QIWI , - Visa. QIWI East-West Digital News , , / . , , . , . QIWI ? , , . , . , , . 2013 . 14 . 169.000 , 47.000 , , 44 . ( 1,35 . ) , 60 . , . , , . , ? , 90% 2012 . Euromonitor International, ( 87% 2016 ).18 18. | (QIWI) , - , -. J`Son & Partners, - , 7 . 2009 , 30 . 2017 . Visa-QIWI . ? , Visa QIWI Wallet ( 2012 QIWI Wallet), , : , ... , : 100.000 ( QIWI) , ( PayPal), . , - . Visa QIWI Wallet . . 2012 VISA, QIWI Wallet c Visa. , ? 2012 , Visa QIWI , . Visa, - Visa. , QIWI Visa . Visa QIWI . QIWI Visa , , , , - . . ? QIWI, , . , , , , , , , . , , , , .19 19. | (QIWI) ? , , : , , ; ; ( , ). , , . , , , . , , . - . , , , , . . , . , QIWI, , , . , . ? . . , . , . Skype, Skype QIWI. ? , Skype, Skype QIWI Visa QIWI Wallet. QIWI . 2013 , QIWI - . ? ? . , , . , IPO QIWI. 3 Nasdaq Global Select "QIWI". 12,5 . (ADR) 17 . . QIWI $ 887 . .20 20. EWDN - (10 , 350 .), : report@ewdn.com22 21. | . : : : - 90-. , IT - . , . , IT , (), . - , . ( $3 , (dial-up)), , , . , -, . , , , . 2000- , . CMS. , OpenSource. , . - IT, , . , , . , . . . 2011 . , . - 2011 .23 22. | . : - 2000-. , CMS. , , , . , , , . , . , , , . , . , , , -, , , . ecommerce , , , , . - . . 2008 -2008 , 8 , 10 40 . , - . 2008 . . . , , -, , , ... . CMS, , , , CMS , , . ecommerce 1-, ( ) 2013 . - . .24 23. | . : : , . ( 100% ) - cash-on-delivery. , , , . , , . : - . . , - . - . : , - , - . , ecommerce . , / . , , . . , - , , . , - . , , . CRM , , , . , e-commerce. - CRM . . , . email , , . ? , , , , . , , 1-, . , . , ecommerce .25 24. | . : InSales 2013 40 -. ( ) . , e-commerce . / , -. , ecommerce, , - . , 100 - 2013 . IT- . -, , 300%.26 25. | . : : (Michael Poetschke), Arvato ( Bertelsmann)1. ? , ? , , ? , ? ? /, . . , , . , , : ; - (, , , , , , , .); ( , , -, ..); , /; , ; . , . , . , - .28 26. | . : ? - (WMS) ( ). ( , , , ). . ( ) ( ). . () , , . ( , ). (SKU) , ( , , ) , , ..