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2 ? e-commerce? ? ,

? 2015 $ $22.5 trillion e-commerce 2015 $ 1.671 trillion 2019 - $27.916 trillion (CAGR - 5,5%) e-commerce 2019 $3.578 trillion (CAGR - 21%)E-commerce 4 e-commerce :2015 $ 1 billion2016, F 1,3 billion2017, F 1,7 billion: eMarketer, Inc. http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdf

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e-commerce?

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5 :

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100% ( 60%) e-commerce 6

6 : Rozetka.com.ua (6 .); Prom.ua (4,9 .); Aliexpress.com (2,8 .)

- e-commerce: Gemius

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( ) ( ) 1 2 3

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3,9 . , 400 000 . (11%) ,3,5 . . (89%) eTachki 350 000 . eTachki ,40 000 .

: , MMI Ukraine, eTachki

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-: Walks in 20% : 0 50% : 11

: + + = 90% 14

: MMI, Media Direction|OMDTV ?

, 15 3

36,5 39,5 (35-59)Base:Population 16-59 with broadband at home who watch TV weeklySource:Ericsson ConsumerLab TV & Media 2015 study

12% 2

Multiscreen: 16:The Connected Consumer Survey 2016, Ukraine / Google Barometer; :Internet users (accessing via computer, tablet or smartphone)

92% -

2 : 17

(visits) 2,4 (new users) 2,5 ; ( ) 2,7 ; +73%

+40%; +43%; (bounce rate) -20%;

Google / organic 18(!) ;etachki.ua 33(!) ;etachki.com 4,6 ;: eTachki Google Analytics, 2016

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() 1,6% 18% 18 - ? ( )

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? : Gemius online research for eTachki; eTachki telemarketing research

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