Advertising Campaign

An advertising campaign is an organized series of advertising messages with identical or similar

messages over a particular period of time

The critical part of making an advertising campaign isdetermining a champion theme as it sets the tone for theindividual advertisements and other forms of marketing

communications that will be used

ADVERTISING CAMPAIGN: TYPES/BASIS

Geographical spread:• Local market campaign• Entire region campaign• National campaign

Pioneering campaigns

Competitive campaigns

ADVERTISING CAMPAIGN: TYPESTHE WORD HOOK

THE CHARACTER HOOK

THE REPEATABLE THEME

CAMPAIGN PLANNING

• Identify the problem• Budget• Pre testing• Target audience• Media selection• The language• Visual & the copy• Timing & duration• Post testing• Effect on sales

POINTS TO BE CONSIDERED WHILE PLANNING AD CAMPAIGN