Research(and(analyze(customer(insight((

Ad(planner(tools(

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11/23/16(

1.  Analyze(level(of(compe>>ons:(–  Google(Trends(

–  Socialone(

–  Fanpage(Karma(

–  Similarweb(

2.  Test(how(mobileGfriendly(your(site(is,(UI,(UX.(

3.  Analyze(audience(insights:((

–  Google(Consumer(Barometer((

–  Facebook(Audience(Insight(

4.  Ad(Planner(tools:(–  Google(Keyword(planner(

–  Google(Display(planner(

–  Facebook(campaign(planner(

Content(

2(

1.  Analyze(level(of(compe>tors:(

! (Google(Trends(! (Socialone(! (Fanpage(Karma(

! (Similarweb(

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www.google.com/trends(

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"  Compare(brand(compe>>ons(

"  Analyze(industry(trends(

4(

How(to(use:((Fill(keywords(and(filters(

Filters(

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Keywords((

5(

Compare(brand(compe>>ons(❓  Can(you(sort(of(brands(from(strong(to(weak?(

❓  Can(you(explain(the(growth(and(changes(in(the(chart(of(each(brand?(At(any(>me(of(

the(year?(

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Brand(

Keywords((

6(

Analyze(industry(trends(

•  Low(season:(Jan(–(Feb(

•  Decline:(Jan(G(Feb,(Apr(G(May(=>>(((Reduce(investment(

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Industry(

Keywords((

Industry(

Keywords((

Analyze(industry(trends(

•  High(season:(Jun(–(Aug(

•  Jump:(T3GT4,(T6GT7(=>>(((Increase(investment(

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en.socialone.us(

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"  Helps(you(analyze(Facebook(Posts((Page,(Profile,(Group)(

Facebook(research(

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"  Analyze(Industry(Reports(

www.fanpagekarma.com(

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Analyze(your(profile(

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Analyze(your(compe>tors(Step(1:(((Click(Dashboard(

Step(2:(((Click(Facebook(

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Analyze(your(compe>tors(

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Step(3:(((Click(Secng(( Step(4:(((Copy(&(Paste(Facebook(link(

Step(5:(((Save(

Analyze(your(compe>tors(

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www.similarweb.com(

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How(to(use:(Fill(the(web/app(link(

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Web(insight(

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11/23/16( 19(

! ((Testmysite(

! ((UI,(UX(

2.(Test(how(mobileGfriendly(your(site(is,(UI,(UX.(

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testmysite.thinkwithgoogle.com(

•  0(G(60:(POOR(

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•  60(–(80:(FAIR( •  80(–(100:(GOOD(

"  Test(how(mobileGfriendly(your(site(is((

21(

UI/UX:(EGcommerce(website(•  Home(Page:(Search(bar(is(always(showed(when(scrolled(down(

•  Product(Page:(CallGtoGac>on(Buhon(is(always(showed((s>cky(buhon)(

www.dealtoday.vn(www.lazada.vn(11/23/16( 22(

UI/UX:(EGcommerce(Mobile(

www.dealtoday.vn(www.lazada.vn(

•  Home(Page:(S>cky(callGtoGac>on((CTA)(buhon(( •  Home(Page:((Don’t(have(CTA(

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•  Payment(Page:(Need(focus.(All(informa>on(should(be(in(oneGpage.((

www.dealtoday.vn(www.lazada.vn(11/23/16( 24(

❓ Ques>on(

Why(is(CallGtoGac>on(buhon(red(or(orange?(

11/23/16( 25(

Landing(Page(

www.newhoiancity.land(www.webprofits.com.au/backlinks(

Access(and(compare(2(landing(page(examples:(

G  Good(points?(

G  Bad(points?(

G  Why?(

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3.(Analyze(audience(insight(

! (Google(Consumer(Barometer(

! (Facebook(Audience(Insight(

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www.consumerbarometer.com(

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Choose(your(target(audience(

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Audience(insight(

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Audience(insight(

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www.facebook.com/ads/audienceGinsights(

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"  Learn(more(about(your(target(audiences,(including(aggregate(informa>on(about(

geography,(demographics,(purchase(behavior(and(more.(

32(

Top(Categories(

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Top(Page(Likes(

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Ac>vi>es(of(target(audience(

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Fanpage(Insight(

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#  Access(to(your(page(management(

36(

People(

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Posts(

Peak(>me(

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! (Google(Keyword(planner(! (Google(Display(Planner(! (Facebook(campaign(planner(

4.(Ad(planner(tools((

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adwords.google.com/KeywordPlanner(

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"  Search(for(keyword(and(ad(group(ideas,(get(historical(sta>s>cs,(see(how(a(list(of(keywords(might(perform,(and(even(create(a(new(keyword(list(by(mul>plying(

several(lists(of(keywords(together.(

40(

Fill(full(informa>on(

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Find(keywords((

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Ad(Group(Ideas(

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•  Suggested(bids(are(rela>vely(accurate((fluctua>ons(about(10(–(20%)(

43(

Keyword(ideas(

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adwords.google.com/da/DisplayPlanner(

11/23/16(

"  Công(cụ(lập(kế(hoạch(Quảng(cáo(bằng(hiển(thị(của(Google(

45(

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❓ What(are(CPC(and(vCPM?(

❓ What(is(the(difference(between(vCPM(and(CPM?(

Fill(full(informa>on(

Individual(targe>ng(ideas(

Click(

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www.facebook.com/ads/planner((

"  Predict(the(reach(and(frequency(of(your(campaigns(

"  Op>mize(campaign(performance(by(comparing(versions(

"  Share(your(media(plans(with(others(

Step(1:(Access(the(Campaign(Planner(

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Step(2:(Name(your(plan(and(varia>ons(

•  Make(sure(to(use(a(logical(name(and(not(just(“Plan(1”,(so(you(can(use(it(again(in(

the(future(and(remember(what(you(have(used(it(for.(As(for(the(varia>ons,(it(is(

recommended(to(name(them(by(the(secngs(you(are(using(in(it.((

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Step(3:(Choose(budget,(reach,(and(schedule(

Step(4:(Set(the(frequency(of(your(planned(campaign(

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Step5:((

Set(your(target(audience(

•  Choose(a(different(target(audience(in(each(

varia>on,(and(then(compare(the(

difference(audiences(by(comparing(

varia>ons.(

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Step(6:((

Choose(the(placements(you(

will(show(your(ads(on(

•  You(can(create(different(varia>ons(with(the(

same(target(audience,(but(different(

placements,(and(compare(the(predicted(reach(

and(CPM.(

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Step(7:(Choose(the(campaign(objec>ve(and(ad(formats(

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Step(8:(Review(your(plan(

$  (((Top(banner($  (((Percentage(of(the(audience($  (((Your(frequency(set($  (((The(placement(distribu>on(

$  (((Spend(per(day(

Step(9:(Create(another(varia>on(of(the(plan(and(compare(them(

•  Treat(the(varia>ons(as(A/B(tes>ng.(Make(only(one(change(in(each(varia>on(to(know(

exactly(what(made(it(beher(or(worst.((

•  For(example,(change(only(the(placements,(or(the(audience(targe>ng,(but(not(both(at(

once.(This(way(you(will(know(exactly(what(made(one(version(beher(than(the(other.(

11/23/16( 54(

Share(or(Create(Similar(

11/23/16( 55(

1.  Analyze(level(of(compe>>on:(–  Google(Trends(

–  Socialone(

–  Fanpage(Karma(

–  Similarweb(

2.  Test(how(mobileGfriendly(your(site(is,(UI,(UX.(

3.  Analyze(audience(insights:((–  Google(Consumer(Barometer((

–  Facebook(Audience(Insight(

4.  Ad(Planner(tools:(

–  Google(Keyword(planner(

–  Google(Display(planner(

–  Facebook(campaign(planner(

Summariza>on(

11/23/16( 56(

KEEP CALM AND

LETS PRACTICE 11/23/16( 57(

Your(comments(and(ques>ons(are(welcomed!((

•  Thao(Bui(Huong((Tara)(•  Email:(thaobh@novaon.vn(

•  Skype:(thao.buihuong((

11/23/16( 58(

Thank(you!(

11/23/16( 59(