2014 R3 AdMaster Digital Media Survey Report

1. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 1 2014 CHINA DIGITAL MEDIA SURVEY 2014 Conducted by R3 & AdMaster May 2014 20145

2. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Digital media is now mainstream. With the rapid development of digital media in China, the importance of digital media marketing has never been more important to marketers and brand owners. To help marketers fully leverage their digital marketing spends, R3 and AdMaster, have jointly conducted our fourth annual China Digital Media Survey. 2011R3AdMaster In this latest wave, we contacted over 300 Digital Marketing professionals from leading marketing firms across the country and across different industries. Our report highlights the most up to date digital media and marketing trends and key issues facing marketers. 300 2014 Background and Methodology

3. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES We continue to track overall trends and digital ROI measurement and have added new insightful analysis on E-commerce and Social media. Our report is generated entirely from data and insights provided by our participants - which we believe gives a really objective and independent view of China Digital Media Marketing. 2014 Background and Methodology

4. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 4 Companies interviewed

5. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 2014 Key Findings 5 Digital seems will still play the most important role in marketers marketing plan in 2014. Marketing teams and their agencies will come under further pressure to squeeze even greater value from their offline spending to fund more Digital activity, and to bring more outcome by using least money on media buying taking the advantages of these many social media platforms. VIDEO BIG WINNER Marketers plan to increase Digital spending. Average year on year hike in Digital spending to RMB 25m 83% 2500 83% Video, Search and WeChat are key platforms marketer will invest more in 2014 2014 Marketers ranked online Video, Search and WeChat as the most important marketing platforms and are willing to pay more on these platforms in 2014. With these many marketing approaches, cross-screen evaluation and analysis seems to become a bigger challenge to most of the marketers. 2014 Marketers confident of Digital ROI 74% Marketers express overall confidence in their Digital outcomes, however 10% lower than 2013. Search, Video and Verticals are the key platforms marketers are most happy with in 2013. As marketers expressed, current evaluation KPIs can not meet the marketing expectations. 93% highlight need for third party monitoring. 94% highlight need for third party help analyzing and consulting. 93% 94% 74%

6. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Respondents started to analyze and use the Big data 73% 6 With the fast growing of digital marketing, the importance of big data analysis and application is emerging, nearly 100% respondents agree the importance of big data , and 73% have started to analyze and use.CRM, precise targeting and cross- screen are top three major areas of big data using. In the area of digital integration marketing, precise targeting was improved by big data analysis most. 98%73% Marketers have started e- commerce 76% Marketers take sina weibo as the billboard in digital media marketing 80% 73% 76% 80% In recent years, e-commerce becomes popular to not only consumers, but marketers, 76% of them set up e-commerce business. Mainstream e-business platforms are mostly used by marketers, JD.com and Tmall are top choices for marketers. 76% 80% Recently, weibo tends to be an information platform rather than an interactive platform, the main role of sina weibo increasingly turns into the company billboard, and 80% advertisers used it as the billboard. Only 26% think the main role of Weibo is to interact with consumers. 80% 26% 2014 Key Findings

7. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Marketers pointed out that WeChat cannot reach enough targeting consumers 52% 7 WeChat is becoming the most popular social app for mobile phone users, and it lists as the top3 digital platform that marketers want to invest more in 2014, though much more marketers are happy with its performance in 2013, the difficulty of reaching enough target consumers is still a concern for most marketers. 20132014 Marketers know well about RTB 28% 50% advertisers agree the RTB model 50%RTB 52% 28% 50% 28% of respondents know RTB very well, and the knowledge comes from professional agency training and experience, 43% of respondents presents that they know few about RTB, but have hired the professional agencies to do RTB marketing . 28% 43% RTB model seems a trend in recent years, according to results, 11% of respondents totally agree with RTB, and 39% agree. Among the interviewed marketers, 39% of them have tried RTB model in 2013, Ad exchange platform by search website was the most frequently applied RTB model. RTB cannot offer a good ad position is the biggest concern for advertisers in 2013. 11% RTB39%39% RTB RTB 2014 Key Findings

8. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Contents Overall Situation 1 2 3 4 5 Digital ROI Social Media Digital Integration RTB (Real Time Bidding) RTB 8 6 E-Commerce

10. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 10 *Includes media buying, marketing creatives, campaign website development, iWOM, research evaluation, social media etc 15% of respondents plan to increase total marketing spend 30% or more. 15% 30% 13% of respondents commented their marketing budget will decrease in 2014. 13%2014 Overall, there will be an average 18% growth on advertisers marketing budget in 2014. 2014 18% (2014) Overall marketing budget growth rate in 2014 2014 (Average: +18%) 1. Overall Situation 1.

11. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 11 *Includes media buying, marketing creatives, campaign website development, iWOM, research evaluation, social media etc 83% of respondents commented to increase their digital marketing spend in 2014, 26% of them plan to increase 30% or more in 2014. 83% 26%30% Overall, there is an average 29% growth on advertisers digital marketing budget in 2014. 2014 29% (2014) (Average: +29%) Overall digital marketing budget growth rate in 2014 2014 1. Overall Situation 1.

12. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 12 *Media buying only (2014) Overall digital media buying budget growth rate in 2014 2014 (Average: +24%) 74% of respondents commented to increase their digital marketing spend in 2014, 20% of them plan to increase 30% or more in 2014. 74% 20%30% Overall, there is an average 24% growth on advertisers digital media buying budget in 2014. 2014 24% 1. Overall Situation 1.

13. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 14 The top three digital platforms for marketers are Video, Search and WeChat, mentioned by 63%, 46% and 43% of respondents respectively, all are much higher than 2013. 63%46% 43%2013 Digital platforms which advertisers plan to invest more in 2014 2014 1. Overall Situation 1.

14. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Large increase Slight increase The same Slight decrease Large decrease No budget Portal 0% 22% 39% 15% 2% 22% Industry Verticals 0% 43% 43% 2% 0% 11% Video 20% 50% 11% 2% 0% 17% Search 11% 48% 39% 0% 0% 2% Social Media (SNS) SNS 7% 22% 46% 15% 0% 11% Social Media (Micro-blog) 0% 41% 43% 7% 2% 7% Social Media (WeChat) 17% 72% 4% 2% 0% 4% Mobile (Tablet PC) 7% 15% 48% 4% 0% 26% Mobile (Mobile phone) 11% 24% 41% 4% 0% 20% Real time bidding (RTB) RTB 11% 41% 20% 0% 0% 28% Other 2% 9% 20% 0% 0% 70% How digital platforms investment change in 2014 2014 1. Overall Situation 1.

15. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Across the marketers surveyed - the annual average planned spend on all digital marketing activity is increasing year on year, and in 2014, the average is around RMB 25.3 million almost 9% higher than planned spending in 2013. 20142530 - 20139% More than a quarter of marketers plan to spend above RMB 50 million on digital marketing in 2014. 2014 (Average: RMB 25.3 million) 2014 annual digital spending 2014 1. Overall Situation 1.

17. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 2. Digital ROI 2. 74% of marketers expressed confidence in achieving their digital goals and objectives down on 2013 shows more advertisers are questioning the ROI of digital marketing spending. 201474%2013 Advertisers confidence on digital ROI

18. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 19 Competiveness of advertisers digital media price 78% of marketers believe they are paying the average industry price for their digital activity. 78% Just 13% think they are paying a competitive price, the rate is 7% less than 2013. 13%2013 2. Digital ROI 2.

19. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 20 52% of marketers are satisfied with their Search and Video activity, both have huge increase from 2013. 28% satisfied with their Industry Verticals ROI same as 2012. 201452% 2013 28% 2013 Mobile (24%), WeChat (20%) and Micro-blog (20%) are the next three platforms that marketers are happy with. 24%20% 20% Most satisfied digital platforms in 2013 2013 2. Digital ROI 2.

20. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 21 Just 17% of marketers commented the current evaluation KPIs (Impression, Click, CPM, CTR etc.) meet expectations, which confirms there is a need for new KPIs for better evaluation. 17% Impression, Click, CPM, CTR Do the current evaluation KPIs meet expectation? ? 2. Digital ROI 2.

21. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 22 Evaluation KPIs top10 (Video, Social Media, Mobile Ad) As above results, though the evaluation KPIs are similar for the three platforms, marketers top choice is different . CTR (15%), Repost rate (28%) and CPC (11%) are considered to be the top one KPI for Video, Social media and mobile ad evaluation. Evaluate Video ad KPI CTR 15% Converting rate 15% CPM 11% Reach 11% CPC 9% Impression 7% UV 7% Repost Rate 7% Click 4% Landing rate 4% Evaluate Social media KPI Repost Rate 28% Fans 11% UV 9% CPC 11% Comments 4% Reach 4% User preference 2% Bounce rate 4% Impression 2% Virtual frequency 2% Evaluate Mobile ad KPI CPC 11% User preference 9% Impression 7% Reach 7% Click 7% CTR 7% UV 4% Stay length 4% CPS 4% CPA 2% 2. Digital ROI 2.

22. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 23 Third party consulting on analyzing digital ROI 83% of respondents have invited the third party consultancy to analyze their digital marketing ROI. And 93% of them think its important for the third party consultancy to analyze digital ROI and provide industry benchmark. 83%93% 2. Digital ROI 2.

23. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 24 93% of marketers think its important for an independent third-party monitoring specialist to monitor their digital marketing outcomes. 93% Third party monitoring on monitoring digital ROI 2. Digital ROI 2.

25. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 26 3. Digital Integration 3. Cross-screen evaluation and the holistic planning on 2014 budget 2014 Similar as 2013, measuring the outcome of cross screen activity is still seen as a major challenge over the coming year. 20132014 43% of marketers already have an evaluation system and budget dividing in place, a further 28% have cross screen evaluation but no idea about budget dividing 43% 28% 13% commented will consider to have the evaluation on their agenda, but dont know how. 13%

26. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 98% of respondents think its necessary to have digital media data jointly evaluated and managed. 98% 27 73% of respondents started to analyze and use the Big data generated from digital media campaigns. 73% Big data analysis and evaluation Necessity to use Big data If started to use Big data 3. Digital Integration 3.

27. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES CRM (33%), Audience targeting (21%) and Cross-screen optimization (18%) are the top three areas for advertisers to apply big data analysis results. 33%21% 18% 28 The specific application of Big data results 3. Digital Integration 3.

28. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES For digital integration marketing, 61% of respondents take advantages of big data to improve precise targeting, 36% to improve CRM and 24% use it to improve consumer insights. 61% 36% 24% 29 The specific application of big data results in digital integration marketing area 3. Digital Integration 3.

29. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 30 In 1st tier cities, under the circumstances that TV CPRP is more expensive and audiences have already got used to OTV, OTV is not only used as supplement for TV, but also as a mainstream channel at large scale; while in the lower tier cities, TV appears to remain its competitiveness Media vendors and agencies have the motivate to overstate data; even third party monitoring data varies in sources and periods, which really adds confusion and risk to marketers More and more marketers are starting to think about and use the virus video/UGC instead of simple pre-roll ads Marketers who have invested in both OTV and TV through 4A agencies are more inclined to adopt mix reach cross screen strategy. However, the integration with mobile and OOH video is still at conservative stage OTVTV4A 3. Digital Integration 3. Gathering up of respondents comments on Cross screen

31. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 41% of respondents start e-commerce from the past one or two years, 35% respondents activated e-commerce from several years ago, only 22% of them are still uncertain about launching e-commerce. 41% 35% 22% 32 4. E-Commerce 4. If marketers launch e-commerce business

32. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 80% of respondents launched its e- commerce by mainstream platform. 11% of them have their own online shops. 80% 11% 33 The models of e-commerce business operation 4. E-Commerce 4.

33. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 34 JD.com (86%) and Tmall (86%) are shown as the top choices for advertisers for their e- commerce business, followed by 1 haodian (43%). 86% 143% Mainstream platforms to marketers 4. E-Commerce 4.

34. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 35 To 43% of interviewed marketers, e- commerce is quite important for their business in 2014, another 35% of them believe that is very important. Only 4% of respondents think e-commerce is not quite important to their overall business. 43%2014 35% 4% The importance of e-commerce business in 2014 2014 4. E-Commerce 4.

35. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 36 The different ecommerce policies among 3rd parties will affect marketer decision Generally speaking, the 3rd party ecommerce platforms enjoy better ROI than brand owned platforms. The huge traffic brought by the 3rd party portal effect is the major advantage Ecommerce departments are often independent from marketing team. Marketing team didnt pay enough attention to ecommerce importance The contribution of ecommerce to total sales volume varies in category and brand with a wide range from 3%-40% 3%-40% 4. E-Commerce 4. Gathering up of respondents comments on E- Commerce How to balance the interest of both ecommerce and BTL shop is the main issue when marketer consider the importance and timing of ecommerce

37. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 5. Social Media 5. 38 To 80% of respondents, sina weibo served as the billboard, above 20% of respondents integrate weibo for interaction with consumers and new product promotion. 80% 20% The role of sina weibo in digital media marketing

38. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 39 As the digital marketing platform, WeChat is facing challenges, 52% of respondents reflect that the biggest challenge is the difficulty to attract targeting consumers, 37% of respondents pointed out that the challenge is the difficulty in evaluating the outcome . 52% 37% The biggest challenge for WeChat marketing 5. Social Media 5.

39. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 40 11% of them will consider by cases. Douban and Renren are comparatively high recommended by respondents (7%). 11% 7%2014 67% of them said there will be no other options besides Weibo and WeChat.. 67% The other social media options for 2014 digital marketing besides Weibo and WeChat 5. Social Media 5.

40. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 41 The lack of trustworthy monitoring and evaluation method is a consistent concern for social media. Marketers begin to think more of quality evaluation rather than merely quantity numbers. Most marketers hold a positive view on the integrated role of WeChat Social media can build up and maintain brand awareness & preference in the long term, but seem to be weaker in converting impression to direct sales Social media campaigns need more innovation in both model and content. Fans participation decreased during the time. Precise audience targeting and content generating will be the future trend 5. Social Media 5. Gathering up of respondents comments on Social media

42. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 6. RTB (Real Time Bidding) 6. RTB 43 43% of respondents presents that they know few about RTB, but have hired the professional agencies to do RTB marketing . 43% 28% of respondents know RTB very well, and the knowledge comes from professional agency training and experience. 28% The knowledge about RTB RTB

43. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 44 11% of respondents totally agree with RTB, which is obviously higher rate than 2013, another 39% commented agree with RTB, while 4% disagree with it. 11%RTB 39%4% The acceptance of RTB 6. RTB (Real Time Bidding) 6. RTB

44. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 45 39% of respondents have already tried RTB as one of the digital media buying models in 2013, while others not. 2013 39% RTB61% The application of RTB in 2013 2013RTB 6. RTB (Real Time Bidding) 6. RTB

45. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 46 The top three models marketers applied in 2013 were: Ad exchange platform by search website (56%), AD Exchange platform(e. g. adchina) (50%), Ad exchange platform by portal website (39%). 2013RTB 56% AD Exchange 50% 39% RTB models applied in 2013 2013 RTB 6. RTB (Real Time Bidding) 6. RTB

46. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 47 44% of respondents reflected that real time biding cannot offer a good ad position in 2013, 28% of respondents pointed out low converting rate of RTB in last year. 44%RTB 28% The challenges of using RTB models in 2013 2013 RTB 6. RTB (Real Time Bidding) 6. RTB

47. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 48 Some of the marketers mentioned they don't quite understand/ trust RTB RTB Gathering up of respondents comments on RTB RTB 6. RTB (Real Time Bidding) 6. RTB Some of the marketers are confused with technology tactics of programmatic buying. Some even can't tell Ad network and RTB apart Some of the marketers mentioned they don't have the expertise to choose the proper RTB vendor so that they only can rely on recommendations and proposals from incumbent media agency. RTB RTB might have lower cost, but the risk of editorial environment controlling may also be a challenge RTB

48. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 49

49. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES AdMaster is the leading independent digital advertising tracking service provider in China. Our service consists of online, mobile, social media ad tracking, advanced data analytics, consulting and research services for online and cross-screen campaigns. With multiple years of experience and growing understanding in online marketing of China, AdMaster commits itself to developing and innovating new products, including TrackMaster PlanMasterWeiboMasterBuzzMasterSurveyMasterCSRMasterPanelMaster SiteMasterReviewMaster, which provides digital solutions of media measurement, optimization, audience analysis, social media evaluation, buzz tracking, online survey for advertisers. AdMaster has been serving over 300 brand advertisers for more than 3,000 online advertising and social marketing campaigns in FMCG, IT, Auto, Electronic Commerce industry such as P&G, Yili, Haier, LVMH, Estee Lauder, Durex, Volkswagen and other Global 500 companies. AdMaster, as a trusted third party, is widely accepted by major online media and ad networks in China. AdMaster2006, AdMaster ROI AdMasterTrackMasterSurveyMasterWeiboMaster CSRMastrerPanelMasterSiteMaster AdMaster IT300(LVMH 500)3000 50 PLEASE VISIT OUR WEBSITE FOR DETAILS (): www.admaster.com.cn CONTACT US () [email protected] T (8610) 8589 9584 About AdMaster

50. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES What do we do? 51 A Platform Tailored for the Whole Process Management of Advertising in China Professional Analyzing and Managing Tool for Weibo Marketing Leading Organization in Web Analysis The Most Insightful Monitoring System of Online Sentiment Professional Online Survey Platform Analysis Tool for Cross-Media Reach One-Stop Puzzle- Solver Service One-stop - comment management system

51. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES TrackMaster 52 TrackMaster TrackMaster has been working for advertisers and agencies on program management, tracking data, analysis report and optimization 5 Massive running data of the advertisement available in 5min Powerful database ready to be reviewed at any time Integration between ADs and campaign site visits

52. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES CSRMaster 53 Professional and Reliable Panel - Media Altas China Wide coverage of cities Combination of Scientific Methods for Advertising and Statics Advanced Cloud Computing Idea; Real-Time Computing of All Data

53. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES SiteMaster 54 Clear Reflect on the Access Status of the Website Integrated Data of Income Level and Distribution Strong Export Mechanism

54. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES WeiboMaster 55 Customized intelligence for Weibo marketing In-depth analysis of Weibo spreading One-stop system of management and analysis to meet varied marketing needs

55. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES BuzzMaster 56 Real-time Text Analysis Easily Check and Export Data in Varied Dimensions Customized Reminder Service for Crisis Management and Precision Marketing

56. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES SurveyMaster 57 Rigorous logic to accurately define and distinguish respondents Easier access to the system and user-friendly questionnaire editing Database of Typical Questions

57. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES RetailMaster 58 Consumer Information Management Analysis of multidimensional data Concern about the dynamic of the product in real time

58. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES AdMaster Advantages 59 Ipsos 800+ 5 4 (130 ) SAP HANA IP MMA 300+ 3000+ Experienced and excellent consultant team and IT group Cover 800+ sites, track 500billion impression and follow 40million Weibo users China largest Panel (1.3m) A China first-ever startup winning SAP HANA Authorized benchmark based on 300+ campaigns of different industry A China integrated IP database and MMA co-founder An exclusive strategic partnership with Ipsos Your impartial and independent survey partner

59. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 60 R3 is a global marketing consultancy with its heart in Asia. We work with eight of the worlds top twenty marketers on helping drive greater effectiveness and efficiency from their marketing. Our services: Independent research on marketing impacts, Agency Selection and Compensation, Independent media auditing and analysis, Best practice audits of the marketing process. R3 2002 20 VISA Please visit our website for details (): www.rthree.com About R3

60. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES What do we do? 61 MARKETING IMPROVING EFFICIENCY AND EFFECTIVNESS RETURN OF INVESTMENT AGENCY REMUNERATION AGENCY REVIEW AGENCY RELATIONSHIPS RETURN ON MEDIA RETURN ON ASSETS

61. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 62 R3 REVIEW Independent consulting to help you find the right agency partners.

62. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES REMUNERATION Agency fee negotiations and benchmarking to drive better performance

63. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 64 RELATIONSHIPS CLIENT AGENCY PERFORMANCE EVALUATION (CAPE) Analysis of your internal and agency process with clear ideas to achieve best practice

64. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 65 Return on Media

65. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 66 Return on Assets

66. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES 67 Return on Investment

67. IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES Thank YOU 68