Presented byAntoine Dupont

CEO – Admin eSolutionsCorporate Websites Solutions

Some stats to be aware of:75% never look beyond page 1 in Google

search65% of US Internet users use social network152 millions blogs on the internet65% of population read blogs Social Networking peaks at 7am & 8pmLink sharing peaks at 7amComments on blogs peaks at 8am1 out of 8 minutes is spent on Facebook

Habit # 1 – Effective Home Page• 4-7 second window to make it…or not• Visitors will look at an average of 17 sites• Professional & Well designed• It’s a Visual Experience – People DO NOT

READ• Less is more – Easy to Navigate• Web credibility:

– 46% Design– 28.5% Information Layout– 14.1% Name recognition

Habit #2 – Quality content• Need lots of it (10 pages minimum)• Tell a story/narrative vs. marketing speak• Keyword rich (seoScribe.com)• Focus on Page Title & Opening paragraph• Half Page with bullets• Clear call to action:

– Get Started vs. Register– Click here vs. Submit– Red vs. Green or Blue

Habit #3 – Quality imagesSmall image to support the content/storyThey’ll forget the words, they’ll remember

the imagesDon’t forget “alt” tags (image description)Are all your images licensed?

Human photos double the results!www.istockphotos.com

Habit #4 – Content is Optimized• What are your keywords? (need 10-20)• Your keywords are not necessarily what you

think• High Traffic vs. Highly Competitive• Plenty of easy to use tools (many for FREE):– Google Keyword Search tools– Google Analytics– ScribeSEO.com ($47/month)– Websitegrader.com– Blog.grader.com

Habit #5 – Easy to call actionMake it clear & self evident (Grandma test)Donate Button with one stop checkoutNo account sign up requiredSimple straight forwardShort forms – ask for less and you’ll get

moreRed buttons vs. Green or Blue

Red button increased conversion rate by 34%

Habit #6 – Tell them what to do Provide multiple means of contact

Ask question form Provide phone, email, fax, address Next step is________

Make it easy to engage Calendar of events Subscribe, Download this, etc Who, what, when, where & how?

Tip #7 – Have a Blog• Needs to be keyword rich (especially the Title)• Include one small image• Tremendously helpful with SEO• Include RSS subscription• Include email sign up• Comments are important• Include links (1 every 120 words)• Last 3 blogs posted on your home page• Blog is not an Advertisement or a News article• Write Blog Mon., Email Tues., Post on Facebook

on Wed., Post on LinkedIn on Thur & Twitter on Fri.

Bonus Habit # 8 – Social Networking Engage, Share & Be relevant (aka useful) Peak time is 7am-10am Automatically push content via HootSuite “Like” & “Comments” are vital Re-Tweet, Like & Link others

Bonus Habit #9 – Email Marketing It’s all about driving traffic to your

website It’s not a Newsletter or a Flyer or a

Poster Value based vs. Sales driven Compelling subject line (65% delete) Real name & email address

(not info@ or sales@)

What irritates People :1. Pop Up Ads: 93%2. Having to download software: 89%3. Dead Links: 86%4. Confusing Navigation: 84%5. Required registration: 83%6. Slow loading pages: 83%7. Ineffective search tool: 80%