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Nick Boterberg
Wat zijn brand ambassadors?
Brand advocate, influencer of ambassador?
Het belang van brand ambassadors
Van klant tot ambassador
“Brand ambassador is marketing jargon for celebrity endorser or spokesmodel, a person employed by
an organization or company to promote its products or services. The brand ambassador is meant to embody the corporate identity in appearance,
demeanor, values and ethics.”
Nick Boterberg
“A modern brand ambassador is simple. It’s a real person. A brand ambassador has an authentic
connection and love for the brand. This person talks about the brand regularly to their own online and
offline following. And a brand ambassador is compensated by the brand.”
Nick Boterberg
“Brand ambassadors are the people that love your brand or product so much they are willing to pro-
actively recommend it to others. Trust is critical to the value of a brand ambassador’s recommendation and so you can’t hire true brand ambassadors, you must
earn them.”
Nick Boterberg