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Agenda Introduction Why Use Promotional Merchandise? Promotional Merchandise’s Dos and Don’ts Key Stats about Promotional Merchandise

An Introduction to Promotional Merchandise

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Page 1: An Introduction to Promotional Merchandise

Agenda

•  Introduction

•  Why Use Promotional Merchandise?

•  Promotional Merchandise’s Dos and Don’ts

•  Key Stats about Promotional Merchandise

Page 2: An Introduction to Promotional Merchandise

Why Use Promotional Merchandise?

•  Low cost in comparison with other marketing methods

•  Effective advertising medium – Non intrusive advertising

•  High perceived value

•  High flexibility of products

•  Improve brand and company image

•  Good tools to Motivate, Reward and Celebrate

Page 3: An Introduction to Promotional Merchandise

•  Raise awareness, increase recognition and remind

•  Increase/stimulate leads, conversion and sales

•  Strong supporting marketing tools

•  Create a loyalty bond

•  Lasting effect on recipient

•  Impact on recipient his/her colleagues, friends and family.

Why Use Promotional Merchandise?

Page 4: An Introduction to Promotional Merchandise

Promotional Merchandise’s Dos and Don’ts •  Choose products aligned to your brand image and message

•  Choose products that are useful and practical

•  Be unique & innovative - Differentiate from the rest

•  Choose products your target audience will cherish and use

•  Maximize value

•  Don’t neglect the quality of the product used

•  Do create a link with your marketing strategy  

Page 5: An Introduction to Promotional Merchandise

Key Stats about Promotional Merchandise •  84% of recipients agree that promotional gifts increase brand

awareness. •  80% of recipients state they will keep a promotional product if

they find it useful •  79% of people are more likely to 'do business' with a brand

after receiving a gift from them •  90% of those who receive an innovative promotional product

will remember the brand name printed on the item •  On average, a promotional product is kept for approximately

seven months

Page 6: An Introduction to Promotional Merchandise

Thank you