IT`S ALL ABOUT AN

Presented by:

With due respect to:Swati Ma’am

Abhishek Chopra

Anjuli Singh

Gitanjali Singh

Harsimran Singh

Saksham Sharma

Sakshi Arora

1976 – Apple was founded 1976 1991 – Smooth Success until competition from Microsoft Windows Instead of continuing to innovate Apple sued Microsoft

(unsuccessfully) and sat back on it’s old lines

1998 – After a 7 year low stock streak, iMac released iMac saved the company and Apple aggressively innovated

Today – New products, such as, iPod and iPhone

History of AppleHistory of Apple

Products of Apple:

GENERAL ENVIRONMENT

INDUSTRY ENVIRONMENT

APPLE’ BCG MATRIXAPPLE’ BCG MATRIX

Contd………

Inbound Logistics

Operations

Outbound Logistics

Marketing

Service

Infrastructure

HRM

Technological Development

Procurement

Market / Product

Existing Products

New Products

Existing Market

Market penetration(EMIs on Iphone 4, Sell Macs)

Product Development(Ipod to Iphone)

New Markets Market Development(Introduction of IOS7)

Diversification(Development of software and moving away from software)

• It’s a part of the buyer’s own self-expression and lifestyle—a part of what each person is.

• You’re an independent thinker, an innovator, and ahead of the crowd.

• It has gained a cultlike following because it somehow manages to breathe new life into every category it touches.

•marketing and creative genius

•It has a rare ability to get inside the imaginations of consumers and understand what will captivate them.

Apple’s Business Strategy

1. Differentiation strategy.

2. Focuses on high quality and innovation. 3. Offers strong graphic performance with great design.

4. Creates brand loyalty.

Their product lines offer similar products that offer different benefits in order to prevent cannibalization.

Apple has a multi-segment targeting strategy, that they are satisfy 2 or more different types of markets.

Apple is bringing back the mass marketing approach.

They don't really concentrate their advertisements on certain groups of people, they try to include everybody

YOU ARE THE TARGET

Apple is more than just a brand, its a lifestyle

consumers who are artist, musicians, writers, photographers, and most of all innovators

Apple targets a market that consist of people from their teens to their 40's & are interested in doing more with their technology than usual boring stuff.