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Welcome to Blogging Basics
With Evy Hanson of Leap Online Marketing
Why we blog for business
How to setup a blog
Developing a blogging calendar
Crucial elements of a blog post
Tips for a successful blog
Questions and Answers
Why Blog?
People buy from those theyKnow, Like & Trust
Why Blog?
Search engine rankings Increase leads - B2B marketers that use blogs
receive 67% more leads than those that do not Increase business (businesses who blog see 80%
more traffic than those who don’t) Share our knowledge and expertise – provide value Grow email list
Why Blog?
Get more links to your site Use it as a base for micro content Get a column with a newspaper or industry magazine Gain a competitive advantage – positioning yourself as
the expert in your field!
How to setup a blog
• Use a web developer to add to current site
• Setup a free site on wordpress.com
• Setup a wordpress website with a blog
Have a web developer add it to your site
How to setup a blog
Setup a free wordpress blog – wordpress.com
How to setup a blog
Setup a wordpress website with a blogHow to setup a blog
What to consider when starting a blog
What are your goals? Who are you speaking to? How will you get readers? What are you going to write about?
Waking up on Monday and deciding what to write is not a strategy!
How to develop a blogging calendar
1. Find your core themes (your services)2. Build sub-themes 3. Research sub-themes and determine main keyword
Topic Development
EXAMPLE: Core theme development
for Interior Designer
• Home Decorating• Home Remodeling• Commercial Interior Design• Design for Developers
• Home Decorating: Window treatments, art, paint selection, different styles, trends
• Home Remodeling: Kitchen remodel, bathroom remodel, new flooring, custom pieces, cool lofts, vacation homes
• Commercial Interior Design: Office design, restaurant design, retail space design, trends
• Design for Developers: Staging model homes, design to Sell, space plans, virtual tours
That’s 20 blog posts!
Topic Development
Expand on your topics
• Google Keyword planner
• BuzzSumo• Yahoo Answers• Google Suggest
Google Keyword Tool
Topic Development
• Google Keyword planner• BuzzSumo• Yahoo Answers• Google Suggest
BuzzSumo
Google Suggest
Yahoo Answers
Topic Development Google alerts https://www.google.com/alerts
Topic Development
Follow other bloggers in your industry
Curate content
You have your topic, now what?
I’m a _____________, not a writer, help!
Types of Blog Posts
How-To Post
List-Based Post
Curated Post
Photo Based Post
The How-To & List-Based PostThe Headline5 Kitchen Remodel Tips5 Budget-Friendly Kitchen Remodel TipsGet started on your Kitchen Remodel with these easy tipsHow to remodel your kitchen without breaking the bank
The IntroductionWrite a compelling opening that sympathizes with the reader and identifies the problem.
The How-To & List-Based Post Write the body
Follow up on what you promised in the introduction
Brainstorm different solutions then organize these into body content
The How-To & List-Based Post The Conclusion
Summarize problem and solutionsAsk for feedback or encourage contact for further advice
The Curated Blog Post
Develop Headline Write an introduction
with your take on the topic
Include 3 – 5 article links, with brief introduction
Follow up with conclusion
The Photo Based Post
Develop Headline Write an introduction
on the topic Select photos,
comment and write about each
Follow up with conclusion
Blog Calendar Tools
Google / Outlook Calendar
Blogging Calendar Tools
Handwritten Calendar
Blogging Calendar Tools
Wordpress Plugins like ‘Editorial Calendar’
Blogging Calendar Tools
Crucial Elements of a Blog Post(& how to get readers!)
Crucial Elements of a Blog Post
Minimum 500 words Proofread! Determine what your main keyword is
Use it in the page title/URL Once in the header Use it as much as 4 – 6 times in the content
Add meta descriptions if you can Install Yoast SEO plugin if you have a wordpress site
Link to older posts and to service pages Social Share buttons
Google search result
Page URL
On-page
Develop a calendar to stay on track Be unique and timely Provide value – offer free advice
Tips for a Successful Blog (& getting more readers)
Promote your content through Social Media Email Marketing
Tips for a Successful Blog
Email Blast
Google +
Engage on industry websites & blogs – leave comments
Tips for a Successful Blog
Summary1. Setup Blog2. Develop topics, sub topics, research further3. Develop Calendar4. Brainstorm the “meat” of your post5. Write regularly6. Make sure your post has all crucial elements7. Promote!8. Do it all over again
Resources
https://wordpress.comhttps://www.google.com/alertshttps://adwords.google.com/ko/KeywordPlanner http://buzzsumo.comhttps://answers.yahoo.com
LinkedIn/EvyLHansonFacebook.com/LeapOnlineMarketingTwitter: @evylhansonLeapOnlineMarketing.com
